Experience

My Cat Is People

• Canada
• Graphic Design
• 1 - 100 Employee

• Small Business Owner, Illustrator & Cat Momager

  • Sep 2015 - Present

  My Cat Is People is a one-woman e-commerce business that offers stationery and lifestyle items to cat and animal lovers all over the world. From the branding to the products to the packaging, everything is designed in-house. Through the strategic use of social media, I focused on Instagram to reach new customers and increase sales. Recently, My Cat Is People has evolved into my personal brand; and my focus is on maintaining engagement with my online community through creative photo, video and illustrative content on IG and TikTok. Skills: Branding • Shopify • Wholesale • Social Media Marketing • Custom Illustrations Show less



Cosmic Pet

• United States
• Manufacturing
• 1 - 100 Employee

• Social Media Manager

  • May 2019 - Mar 2022

  Bringing a personal approach to managing the social media accounts for 5 to 9 national brands, my goal was to create brand awareness, build online communities and maintain brand loyalty. From developing the look and feel of each account to strategizing new product launches to managing influencers, I increased followers and engagement, helping to boost sales. Communicating with various departments, I scheduled, designed and managed content for all of our social pages. I managed both organic and paid influencers and responded to followers over DM. I have also assisteded with lifestyle photography, flat lays and video clips for use on our company website, e-commerce listings and marketing inserts. I tested out new channels such as podcast advertising and TikTok ads. Strategy • Content Management (Branded & UGC) • Writing • Scheduling • Influencer Marketing (Organic & Paid) • Ads • Responding Show less



Frame & Follie Design Co.

• Canada
• Graphic Design

• Graphic Designer + Co-Owner

  • Apr 2012 - Aug 2015

  Frame & Follie was a boutique design studio that offered custom design solutions to clients, including: logos, advertisements, event collateral, social media banners and wedding stationery. As the co-owner of the two-person company, I also managed many of the business aspects. Frame & Follie was a boutique design studio that offered custom design solutions to clients, including: logos, advertisements, event collateral, social media banners and wedding stationery. As the co-owner of the two-person company, I also managed many of the business aspects.



Spectacular Ink

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Administrative & Marketing Assistant

  • Oct 2011 - Apr 2013

  Provided office and marketing assistance for a boutique PR and marketing firm that specialized in the tourism and hospitality industry. • Tracked campaign results and assisted with monthly reports to clients • Formatted pitch letters and press releases for print and online sharing • Set up weekly email blasts • Client invoicing • Website maintenance • Social media banners • Bookkeeping Provided office and marketing assistance for a boutique PR and marketing firm that specialized in the tourism and hospitality industry. • Tracked campaign results and assisted with monthly reports to clients • Formatted pitch letters and press releases for print and online sharing • Set up weekly email blasts • Client invoicing • Website maintenance • Social media banners • Bookkeeping



Omni Film

• Information Technology & Services

• Script Assistant/Production Assistant

  • Aug 2008 - Dec 2008

  Assisted the on-set production crew during the second season filming of Smart Cookies, a lifestyle television show that aired on the W Network. Took script notes and managed tapes for two cameras. Assisted the on-set production crew during the second season filming of Smart Cookies, a lifestyle television show that aired on the W Network. Took script notes and managed tapes for two cameras.



Omni Film (Smar Cookies)

• Office Production Assistant

  • Mar 2008 - Apr 2008

  Assisted the in-office production crew during the filming of Smart Cookies, a lifestyle television show that aired on the W Network. Assisted the in-office production crew during the filming of Smart Cookies, a lifestyle television show that aired on the W Network.



Omni Film (She's Crafty)

• Junior Design Assistant + Assistant to Host

  • Apr 2007 - Feb 2008

  Assistant to the host and producer of a DIY décor and crafting television show that aired on HGTV Canada. Assistant to the host and producer of a DIY décor and crafting television show that aired on HGTV Canada.


Spa Utopia & Salon
• United States
• Individual and Family Services
• Guest Services Representative

  • Jul 2005 - Apr 2007