Experience

StrategyWorks®

• Public Policy Offices
• 1 - 100 Employee

• Principal Consultant

  • 1990 - Present

  Strategy Works provides exceptional marketing thinking and strategic guidance. Innovative strategy, ideas & opportunities, and lucid articulations. Organizational mission, branding, targeting, differentiation & positioning, messaging, and creative strategy. Clients have ranged from global brands and causes to regional businesses and non-profits/NGOs. Deeply committed to identifying and reaching the best possible audiences with honest, compelling expressions of the value being offered. Strategy Works provides exceptional marketing thinking and strategic guidance. Innovative strategy, ideas & opportunities, and lucid articulations. Organizational mission, branding, targeting, differentiation & positioning, messaging, and creative strategy. Clients have ranged from global brands and causes to regional businesses and non-profits/NGOs. Deeply committed to identifying and reaching the best possible audiences with honest, compelling expressions of the value being offered.



American Express

• United States
• Financial Services
• 700 & Above Employee

• Idea Generation / Business Development / Sales Strategy

  • 1986 - 1989

  Responsible for generating & evaluating hundreds of product/service/business ideas & potential acquisitions for all divisions (payment systems, travel, insurance, retail banking, entertainment, etc.). Worked closely with and held in high regard by division presidents/EVPs/SVPs. Examined hundreds of industries and a vast array of B2C and B2B markets. Previously B2B sales strategist. Collaborated with management and sales executives to compete for (and almost always win) large, complex multinational clients for corporate card and travel services. Show less



TBWA\Chiat\Day

• Advertising Services

• Account Planning

  • 1984 - 1986

  Worked for the original Chiat\Day L.A., when run by Jay Chiat and Guy Day, long prior to TBWA acquiring the company. Developed profoundly effective advertising by bringing strategic clarity to the most talented advertising creatives in the world. Worked on Apple, Axlon Games (Nolan Bushnell), Home Savings of America, Mitsubishi Electric, Nike, New Business. Was among the first 3 American Account Planners, which is a UK-originated, highly qualitative/human approach to communication strategy, introduced to the U.S. by Chiat\Day. Show less



Grey Advertising

• Canada

• Marketing Research & Account Management

  • 1982 - 1984

  Provided humanized understanding of customers and target audiences based on excessive amounts of quantitative data. Was recognized for providing accessible and useful information, and for sustaining productive and congenial relations with very senior clients. Primary client was Bank of America (all consumer services) when BofA was the biggest bank in the world and the largest advertising client on the U.S. West Coast. Provided humanized understanding of customers and target audiences based on excessive amounts of quantitative data. Was recognized for providing accessible and useful information, and for sustaining productive and congenial relations with very senior clients. Primary client was Bank of America (all consumer services) when BofA was the biggest bank in the world and the largest advertising client on the U.S. West Coast.



Hibernia Bank

• United States
• Banking
• 1 - 100 Employee

• Marketing Research

  • 1981 - 1982

  Quantitative analysis for market segmentation and branch location evaluation. Hibernia Bank was founded as Hibernia Savings and Loan Society in 1859 as a bank for Irish immigrants, which became a pillar San Francisco society. Bank of Italy, later renamed Bank of America, was founded 45 years later, in 1904, as San Francisco's bank for Italian immigrants. Quantitative analysis for market segmentation and branch location evaluation. Hibernia Bank was founded as Hibernia Savings and Loan Society in 1859 as a bank for Irish immigrants, which became a pillar San Francisco society. Bank of Italy, later renamed Bank of America, was founded 45 years later, in 1904, as San Francisco's bank for Italian immigrants.



Colonial Hotel

• United States
• Hospitality
• 1 - 100 Employee

• General Manager

  • 1980 - 1981

  First job after college (age 21), was resident GM of 100-room hotel amid San Francisco's most prestigious Nob Hill hotels and residences. I lead the property from loss to profit, and drew the attention of Bill Kimpton, who founded Kimpton Hotels in 1981 when he purchased it and renamed it Vintage Court Hotel, which was the founding headquarters office and showcase hotel at the very beginning of "boutique hotels." First job after college (age 21), was resident GM of 100-room hotel amid San Francisco's most prestigious Nob Hill hotels and residences. I lead the property from loss to profit, and drew the attention of Bill Kimpton, who founded Kimpton Hotels in 1981 when he purchased it and renamed it Vintage Court Hotel, which was the founding headquarters office and showcase hotel at the very beginning of "boutique hotels."