Experience

Shop LC

• United States
• Retail
• 1 - 100 Employee

• Senior Director

  • Sep 2017 - Present

  • Lead team of 10 in production of TV broadcast on a network serving over 80 million homes, ensuring workflow of video from various studio elements to delivery. • Guided directors during company expansion period of 22% YOY sales growth while maintaining the lowest team turnover in the division. • Reduced downtime between presentations by 10% with process improvements to Digital Asset Management in director workflows, updating video organization, file formats, upload & download procedures… Show more • Lead team of 10 in production of TV broadcast on a network serving over 80 million homes, ensuring workflow of video from various studio elements to delivery. • Guided directors during company expansion period of 22% YOY sales growth while maintaining the lowest team turnover in the division. • Reduced downtime between presentations by 10% with process improvements to Digital Asset Management in director workflows, updating video organization, file formats, upload & download procedures and tagging best practices. • Spearheaded quality initiatives that led to a 20% improvement in appearance and standards KPIs. • Developed broadcast best practices for various departments and stakeholders, including marketing, operations, and call center teams. • Created & managed project communication workflows for the production department, including Slack workspace admin. • Trained and onboarding existing and new team members on production equipment use, including DAM asset instructions that allowed the business to more quickly adapt to changing sales conditions. • Executed promo traffic management, coordination information between multiple departments, satisfying multiple stakeholders across the company.

• Director

  • Apr 2007 - Present

  • Piloted live home shopping broadcast. Decided shots and flow of show, with the goal of maximizing sales. Dynamic, multi-function role, involving intense team communication, direction of multiple colleagues, and long durations of precise performance. • Operation of switcher, including creation of video effects used by entire team to improve workflow. • Camera blocking and organization. Operation of robotic cameras, including shading and lighting. • Direction of product shot videos… Show more • Piloted live home shopping broadcast. Decided shots and flow of show, with the goal of maximizing sales. Dynamic, multi-function role, involving intense team communication, direction of multiple colleagues, and long durations of precise performance. • Operation of switcher, including creation of video effects used by entire team to improve workflow. • Camera blocking and organization. Operation of robotic cameras, including shading and lighting. • Direction of product shot videos, highlighting selling points. Experience with jewelry, gemstones, apparel & lifestyle. Model direction. • Editing of promos, support video and recorded shows.



KTBC Fox 7

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Camera Operator / Production Assistant

  • Sep 2004 - Apr 2007

  • Operation of in-studio camera & production duties for live news broadcast, including many challenging breaking news and severe weather situations. • Maintained studio in state of broadcast readiness, including equipment and lighting quality control • Custom creation of program teasers & station commercials, including text and graphics creation. • Compliance control of broadcast content, including entertainment, children’s programming, etc.



WROC-TV Channel 8

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Production Assistant

  • Jun 2000 - Aug 2004

  • Technical Direction of live news broadcast, using multiple effects, transitions & graphics. • Head on-air text and graphics (Chyron) operator. Go-to contributor for challenging content like elections & special remote broadcasts. Responsible for all on-air text appearance.