Jaime Lester-Watts
Marketing Content Specialist at California Payroll- Claim this Profile
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English Native or bilingual proficiency
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Bio
Experience
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California Payroll
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United States
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Human Resources Services
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1 - 100 Employee
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Marketing Content Specialist
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Apr 2023 - Present
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TRILOGY AT RIO VISTA MASTER ASSOCIATION
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United States
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1 - 100 Employee
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Lifesyle Director/ Communications Manager
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Aug 2021 - Apr 2022
Managed the department and staff responsible for the special events, programs and leisure activities for a non-profit HOA serving an active retirement community of 5,000 residents. Oversaw the (50+) social clubs, facility schedule, room reservations, private events, clubhouse décor and amenities, learning center, and daily department functions for the association. Delivered quality entertainment options to the community comprised of concerts, dinner dances, comedy shows, tributes and holiday festivities. Responsible for all event details from conception to execution while operating within an approved budget. Secured and monitored entertainment, catering and vendor contracts. Implemented online ticket sales and created efficient financial tracking and reporting methods. Designed digital and print marketing materials for all events and programs, published a bi-monthly newsletter and updated the association’s contact database, website and archives. Assisted with advanced audio and visual equipment and required connections for live performances and online HOA business meetings Partnered with outside organizations to provide residents with resources onsite that included an official voting poll location, Police & Fire department forum, e-Waste collections, drive-thru shredding services, health screenings and informational seminars. Show less
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Miracle Mile Improvement District
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United States
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Civic and Social Organizations
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Executive Director
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Mar 2018 - Feb 2019
Key management leader for all functions of the non-profit PBID that included establishing policies and procedures, budget development, fiscal management, oversight of board and committee meetings, preparation and presentation of reports and the daily administrative operations for the organization. Secured and managed contracts for the Clean & Safe Program that included district-wide patrolled security, landscaping and maintenance, graffiti removal and spearheaded the Business Watch Program in conjunction with the Stockton Police Department. Led local improvement projects applying fundraising efforts and utilizing available grants and City assistance programs. Maintained contact database and website to communicate regularly with stakeholders and the general public. Developed an annual marketing plan to promote the district as a destination and created supporting print and online materials, designed and scheduled social media posts, wrote editorial copy and made consistent outreach efforts to all media outlets. Organized and executed city-wide community events to drive traffic to the district that included wine strolls, concerts, car shows and various holiday and themed promotions. Engaged with the business community to build and foster strong relationships and worked closely with other common goal entities to encourage tourism and economic development. Show less
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Freelance Graphic Designer
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Aug 2014 - Mar 2018
Consult with businesses and provide quality services including; creating innovative marketing plans, coordinating events and promotions, developing and managing social media accounts, assisting clients with their company’s visual communication with their customers, designing original and creative marketing collateral for print and web that supports the brand and overall goals of the organization. Consult with businesses and provide quality services including; creating innovative marketing plans, coordinating events and promotions, developing and managing social media accounts, assisting clients with their company’s visual communication with their customers, designing original and creative marketing collateral for print and web that supports the brand and overall goals of the organization.
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The Rusted Mic Entertainment House & Bistro
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United States
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Restaurants
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Founder, Owner, General Manager
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Mar 2013 - Aug 2015
Developed, designed and operated an entertainment venue accompanied by food and beverages that hosted live music, comedians, special engagements and private parties. Responsible for all aspects of the company including managing a large staff, accounting, permits and licensing, vendor contracts, promotions, advertising, media and marketing. Developed, designed and operated an entertainment venue accompanied by food and beverages that hosted live music, comedians, special engagements and private parties. Responsible for all aspects of the company including managing a large staff, accounting, permits and licensing, vendor contracts, promotions, advertising, media and marketing.
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Downtown Lodi Business Partnership
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United States
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Executive Director
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Dec 2005 - Mar 2013
Responsible for managing a non-profit Business Improvement District, staff and committees. Developed and implemented marketing, sponsorship, fundraising and volunteer programs and campaigns. Coordinated and directed community events that included Farmers Market, Parade of Lights and miscellaneous downtown promotions. Prepared press releases, managed social media accounts and utilized available resources to raise awareness of the downtown and current projects. Scheduled and designed digital and print advertising, marketing materials and company website. Ensured that all results produced were consistent with downtown's brand image and goals. Managed all administrative aspects including budget development, accounting and preparing and presenting reports to a Board of Directors and City Council. Developed community partnerships to support and enhance the mission of the organization. Show less
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Graphic Designer, Assistant Advertising Manager
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Jan 2005 - Dec 2005
Designed and promoted various hotel and automotive dealership projects. Worked with advertising staff, vendors and clients to orchestrate original marketing concepts and events. Designed and promoted various hotel and automotive dealership projects. Worked with advertising staff, vendors and clients to orchestrate original marketing concepts and events.
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Production Manager, Graphic Designer
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Apr 2002 - Jun 2003
Managed the production, layout and pagination of various publications and supplements. Constructed and oversaw marketing, advertising and promotional campaigns for the corporation. Managed the production, layout and pagination of various publications and supplements. Constructed and oversaw marketing, advertising and promotional campaigns for the corporation.
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Lodi News-Sentinel
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Newspaper Publishing
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1 - 100 Employee
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Graphic Artist
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Nov 1997 - Mar 1999
Responsible for original design of advertising projects, special section covers and other design needs for daily newspaper using various design programs. Work parallel with the advertising sales staff and provide customer service for the department. Responsible for original design of advertising projects, special section covers and other design needs for daily newspaper using various design programs. Work parallel with the advertising sales staff and provide customer service for the department.
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Education
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Columbia College
Communications -
Modesto Junior College
Print Industry Association Certificate -
Dublin High School