Experience

UKTN
• United Kingdom
• Technology, Information and Media
• 1 - 100 Employee
• Client Partnership Director

  • Jan 2023 - Present

City Road Communications
• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee
• Client Partnership Director

  • Jan 2023 - Present


Self-employed

• Real Estate
• 1 - 100 Employee

• StartUp / Marketing Consultant

  • May 2022 - Jan 2023

  Providing firsthand knowledge and advice to develop the business plan for squareberry.co.uk, a soon to launch StartUp online clothing store selling unique print on demand designs. • Designing a purposeful and unique brand from scratch • Defining the best short and long-term marketing strategy for growth • Developing strategies to maximise marketing costs and ROI through social media advertising, Google Ads and email marketing Providing firsthand knowledge and advice to develop the business plan for squareberry.co.uk, a soon to launch StartUp online clothing store selling unique print on demand designs. • Designing a purposeful and unique brand from scratch • Defining the best short and long-term marketing strategy for growth • Developing strategies to maximise marketing costs and ROI through social media advertising, Google Ads and email marketing



Stylus Groove Ltd

• Founding Director

  • Sep 2021 - Apr 2022

  Independent record company founded by four partners to manufacture and sell and vinyl records and CDs. • Handled all sales, marketing and data analytics for stylusgroove.co.uk • Increased Facebook / Instagram ROI ratio from approx 3:1 in Q1 to 4:1 in Q2 • Effectively analysed customer behaviour across all digital media and website data, including Google • Analytics, to coordinate and inform all digital marketing campaigns that accounted for over 70% of gross overall sales • Increased gross revenue by 88% from £0-£5OK in Q1 to £150K in Q2 • Led initiative to expand B2B revenue by proactively identifying and approaching new potential new business partners as well as strengthening relationships with existing clients Show less



Coda Records Ltd

• Marketing Director

  • Sep 2020 - Sep 2021

• Marketing and Strategy Manager

  • Jun 2016 - Sep 2020

  Independent record company selling and manufacturing vinyl records, CDs and related music merchandise.• Suggested and implemented launch of codarecords.co.uk, solely managing all elements of website launch from conception through to execution including site build• Produced all internal and external web content and graphic design assets• Led implementation of programs for end-user digital advertising and communications, B2B initiatives, internal sales collateral and customer retention whilst managing all related budgets• Evaluated and organised market trend data to adjust and strengthen marketing campaigns.• Increased gross annual website revenue by 150% from £0-£400K+ in Y1 to £1M+ in Y2• Achieved an average 600% quarterly increase in gross website sales during Y1, and a 144% annual increase Y1 to Y2, whilst maintaining a minimum 20% operating profit margin• Maintained an average ROI ratio of 4:1 through advertising campaigns across Facebook, Instagram and Google partners Show less



The Store For Music

• United Kingdom
• Entertainment

• Marketing Consultant

  • Oct 2014 - Apr 2016

  A small independent record company selling CDs and DVDs with print on demand facility. • Successfully set up commercial business accounts on Amazon, eBay and Discogs to provide shop fronts for retail sales • Identified opportunity to earn streaming royalties, which provided regular quarterly payments • Suggested and coordinated local radio artist interviews to boost retail sales A small independent record company selling CDs and DVDs with print on demand facility. • Successfully set up commercial business accounts on Amazon, eBay and Discogs to provide shop fronts for retail sales • Identified opportunity to earn streaming royalties, which provided regular quarterly payments • Suggested and coordinated local radio artist interviews to boost retail sales



Sedex Solutions

• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Head of Supplier Engagement

  • Aug 2013 - Jul 2014

• Sales Manager

  • Feb 2013 - Aug 2013

• Supplier Engagement Executive

  • Aug 2012 - Feb 2013

  A leading membership organisation that provides a platform for large multinationals to manage and improve working conditions in their global supply chains.• Drove supplier critical mass within the Sedex system• Created plans for supplier engagement projects following established Sedex methodology• Recruited and managed two supplier engagement teams in London and oversaw the management of the supplier engagement team in China• Suggested, developed and implemented changes to optimise existing work practises, such as organising teams to more clearly defined roles and introducing individual and team targets with associated reward systems• Provided day-to-day management of the supplier sales & engagement teams in order to maximise full supplier engagement and exceed agreed KPIs Show less