Experience

The Post Office
• Egypt
• Media Production
• 1 - 100 Employee
• Senior Producer | Studio Manager

  • Jan 2021 - Present


Waitematā District Health Board | Te Whatu Ora

• Communications Manager

  • Mar 2020 - Dec 2020

  WDHB | COVID CRISIS INTERNAL COMMUNICATIONS MANAGER NORTH SHORE HOSPITAL | TOTARA HAUMARU COMMUNICATIONS MANAGER WDHB | COVID CRISIS INTERNAL COMMUNICATIONS MANAGER NORTH SHORE HOSPITAL | TOTARA HAUMARU COMMUNICATIONS MANAGER



GroupM New Zealand

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Corporate Communications Manager

  • Oct 2019 - Feb 2020

  The world's leading media investment organisation. NZ media agencies within the group include MediaCom, Wavemaker, IKON and Mindshare. Working with GroupM/WPP Australia and the Head of HR and the CEO in NZ, my responsibilities include: - strategic planning - reactive external communications to key media in AUS & NZ - internal communications - general copywriting and editing - case studies The world's leading media investment organisation. NZ media agencies within the group include MediaCom, Wavemaker, IKON and Mindshare. Working with GroupM/WPP Australia and the Head of HR and the CEO in NZ, my responsibilities include: - strategic planning - reactive external communications to key media in AUS & NZ - internal communications - general copywriting and editing - case studies



Mental Health Foundation of New Zealand

• New Zealand
• Non-profit Organization Management
• 1 - 100 Employee

• Communications Contractor

  • Sep 2018 - Jan 2019

  Writing articles and stories to promote positive mental health. Tasks included: - drafting media comms on suicide, mental health and wellbeing - article writing - website content - edited workplace wellbeing resources https://www.mentalhealth.org.nz/home/our-work/items/20/ - produced and directed a series of case studies (see links) - social media monitoring during Pink Shirt Day and Mental Health Awareness Week Writing articles and stories to promote positive mental health. Tasks included: - drafting media comms on suicide, mental health and wellbeing - article writing - website content - edited workplace wellbeing resources https://www.mentalhealth.org.nz/home/our-work/items/20/ - produced and directed a series of case studies (see links) - social media monitoring during Pink Shirt Day and Mental Health Awareness Week



Genesis

• United States
• Market Research

• Online Content Manager

  • Nov 2017 - Jun 2018

  Writing webpages, online buyer's guides, 250+ product descriptions for a new micro site. Writing webpages, online buyer's guides, 250+ product descriptions for a new micro site.



Orange Productions Ltd

• New Zealand
• Events Services
• 1 - 100 Employee

• Marketing and Communications Manager, Pasifika Festival

  • Oct 2014 - Apr 2017

  Host to 11 performance stages, over 220 performance groups and more than 60,000 visitors over two days, Pasifika was Auckland's biggest cultural festival. Contracted by Orange Productions to oversee all aspects of marketing and communications activities for three festivals, including the 25th anniversary celebration in 2017. This was a fast paced project that required quick, strategic decisions. Working with stakeholders including ATEED and Auckland Council, top tier sponsors and Pacific Island community leaders. Responsibilities: - Strategic marketing and communications planning - Budget allocation and management - Managed the marketing and design team - Stakeholder engagement - Copywriting including, media releases, online, radio copy pointers - Media liaison - Social media - Post campaign analytics 2017 Highlights: - Planned and executed pop up activations that gained mainstream media attention including TVNZ Breakfast, The Project and NZ Herald - Built strong relationships with stakeholders (Orange Productions, ATEED, Auckland Transport and sponsors including Air New Zealand, AMI, MediaWorks, Charlie's Drinks, Pac n Save, Logitech) - Developed a social strategy that saw the Facebook event page reach 10,000 organically in a few short weeks - PR campaign reached cumulative audience of 3.5 million with Advertising Sales Rate of over $260k - Website grew to 35,000 sessions compared to 7,000 for the same period the previous year



Auckland Airport

• Airlines and Aviation
• 300 - 400 Employee

• Content Curator and Writer

  • Mar 2014 - Aug 2015

  The Airport Times is distributed to the hundreds of businesses located within the Auckland Airport District. The monthly publication has an average of 13 stories per issue. In my capacity as a freelancer and outside of my role with CLNZ and Onfire, I worked with the Airport’s communications team and managed a team of freelance writers to ensure content was accurate and submitted on time. The Airport Times is distributed to the hundreds of businesses located within the Auckland Airport District. The monthly publication has an average of 13 stories per issue. In my capacity as a freelancer and outside of my role with CLNZ and Onfire, I worked with the Airport’s communications team and managed a team of freelance writers to ensure content was accurate and submitted on time.



Onfire Design Ltd

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Jun 2014 - Jun 2015

  Renowned for their work within the marine and packaging industry, Onfire is a design and digital agency. In addition to managing workflow through the studio and offering marketing and copywriting services to Onfire’s clients, I assisted the owner and Creative Director to develop a marketing strategy for the agency. Renowned for their work within the marine and packaging industry, Onfire is a design and digital agency. In addition to managing workflow through the studio and offering marketing and copywriting services to Onfire’s clients, I assisted the owner and Creative Director to develop a marketing strategy for the agency.



Copyright Licensing New Zealand

• New Zealand
• Non-profit Organizations
• 1 - 100 Employee

• Communications Manager

  • Feb 2012 - Jun 2014

  CLNZ provide education facilities and businesses with licensing options to enable them to legally copy from printed material including books and journals. Achievements include: * Single handedly managing rebrand 2012 - from briefing creative agency through to implementation across the entire business * Website overhaul (2013) - mapped the new site, briefed the creative and web teams and wrote the content * Developed and implemented the 'Read more, hear more, see more' campaign that saw a 6% increase in licensing revenue * Developed unique brand identities for each of the Awards offered by CLNZ * Built strong relationships with other copyright agencies (APRA & Screenrights) and developed the 'get licensed' combined marketing campaign * Raised the profile of the CLNZ Awards events


The Marketing Team
• United States
• E-Learning Providers
• Senior Brand Manager

  • 2008 - 2011