Experience

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  Surface Hair

  • Tulsa

  • National Salon Growth Manager supporting the StateRDA distribution network

    • Jun 2017 - Apr 2024
    • Tulsa

    ▪️Responsible for promoting the Surface Hair brand which is sold through a multi-level distribution network of State Beauty Supply and RDA wholesale suppliers to licensed hair salons and then retailed to consumers by building collaborative partnerships, setting realistic goals, and focusing on a ...

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  L'Oréal

  • France
  • Personal Care Product Manufacturing
  • 700 & Above Employee

  • Divisional Brand Manager (Sr Business Development Manager)

    • Dec 2008 - Feb 2017

    ▪️Promoted to Divisional Brand Manager promoting Redken and Pureology brands.▪️Grew team to thirteen Territory Development Managers supporting all State Beauty Supply and RDA ProMart teams over seventeen States.▪️Began forecasting sales promotions and selling them to Beauty Alliance who distributed our products to the State Beauty Supply and RDA ProMart network.▪️Worked with marketing to build promotions and programs in multicultural markets to increase our brands sales through distribution, salons, and to consumers.▪️Helped implement brand marketing through social media.▪️Exceeded sales goals consistently each year.

  • Business Development Manager

    • Jul 2006 - Dec 2008

    ▪️Promoted to Business Development Manager promoting Redken and Pureology brands.▪️Managed sales of the hair care brand Pureology along with Redken. ▪️Grew team to nine direct reports covering four States and supported over sixty State Beauty Supply and RDA ProMart Sub-distribution owners and their teams in nine States.▪️Re-organized the Redken Educator position to Territory Development Managers focused more on sales through the sub-distribution network to salons and then to consumers.▪️Developed and trained Territory Development Managers to work with over 565 Distributor Sales Consultants from State Beauty Supply and RDA ProMart.▪️Built an inclusive team environment to work together cross functionally to set goals, problem solve and empowered them to adapt quickly to reach our objectives.▪️Planned and facilitated larger sales and store team trainings to grow both brands and increase our number of salons carrying products, which increased our sales. ▪️Worked with individual sub-distributors to build special offers or marketing to ensure our products moved through their stores and the salons to the consumer.▪️Increased event planning to cover five multi-manufacturer trade shows with up to 10,000 attendees for both Redken and Pureology brands.▪️Exceeded yearly sales goals and stayed on budget.

  • Assistant Business Development Manager

    • Nov 2004 - Jun 2006

    ▪️Promoted to Assistant Business Development Manager promoting Redken brand.▪️Supervised and managed a team of five Redken Educators who reported directly to me.▪️Supported over twenty individually owned RDA Pro-Mart sub-distributor territories who sold Redken products to salons and stylists in the state of Texas. ▪️Trained and supported my team to develop relationships with their distribution network, salons, & stylists to follow the Redken Educator responsibilities and goals.▪️Trained and supported team to open new accounts.▪️Planned and implemented regional offers to increase business and sell-through of monthly offers.▪️Worked with Director to plan, budget, and implement the Redken presence for the two State-RDA Sales Meetings with over 500 attendees and led the stage presentation.▪️Planned multi-manufacturer hair shows and sales meetings with 300 to 7,500 attendees: responsibilities included building budgets for each program, negotiating with venue for meeting room, sleeping rooms for our team, as well as food and beverage. Working lighting, audio visual support vendors to order necessary support for each program. ▪️Set up new vendors in the L’Oreal PPD payment system.

  • Redken Educator

    • Jan 2004 - Nov 2004

    ▪️Promoted to Redken Educator.▪️Worked with over thirty State Beauty Supply (sub-distributor) owners and their teams in four States.▪️Facilitated more comprehensive education events for sales teams including cultivating new relationships with new perspective clients, building a launch plan for them as they started using our products and the best ways to partner with these accounts for a successful business relationship. ▪️Trained a network of 1099 Redken hairstylist artists to help salons and stylists with additional cosmetology skills. Skills included: lesson planning for successful classes, hair color theory with techniques, hair cutting skills, and consultations skills to successfully help salon guests find the perfect products which increased retail sales.▪️Scheduled, contracted, and followed up with the Redken Artists to make sure each event was successful.▪️Set work budgets to grow business: budgets included personal travel and expenses, education events facilitated by artists, sampling, and literature.▪️Hit sales goals on a yearly basis.

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  State Beauty Supply a division of Beauty Alliance

  • Tulsa, Oklahoma Area

  • Redken Sales Educator

    • Oct 2001 - Dec 2003
    • Tulsa, Oklahoma Area

    ▪️Manage Redken brand with the State Beauty Supply Sub-Distribution network of Beauty Alliance▪️Work with 20+ Independent Sub-Distributor Owners in 2 states▪️Responsible to develop and train 50+ Sales Consultants and In-store staff to sell Redken products to salons and stylists▪️Facilitate in-sal...

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  Redken

  • Redken Artist and Educator

    • 2000 - 2001

    ▪️Licensed Cosmetologist / Master Instructor of Cosmetology.▪️Facilitated education classes to salons, stylists, and Distributor Sales Consultants.▪️Facilitated Principle Based Education to salons and Distributor Sales Consultants.▪️Conducted monthly sales meetings.▪️Worked in the model room at r...

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  State Beauty Supply of Stillwater Oklahoma

  • Stillwater Oklahoma

  • Sales Consultant and Store Manager

    • Mar 1981 - Aug 2000
    • Stillwater Oklahoma

    ▪️Responsible for all aspects of a family owned wholesale business▪️Maintained and sold to over 300 stylist and salon accounts.▪️Sold multiple lines of professional products including Redken and Matrix.▪️Built strong working relationships with stylists and salon owners.▪️Conquest new accounts and...