Ivy Zhou

Digital Marketing Manager at Everscale Agency
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Credentials

  • Morestream Lean Six Sigma Green Belt Certification Exam
    Morestream University
    Dec, 2018
    - Sep, 2024
  • Stukent Mimic Pro
    -
  • Tableau
    California Polytechnic State University-San Luis Obispo

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Mar 2022 - Present

    • Digital Marketing Specialist
      • Aug 2021 - Jul 2022

      • Develop and oversee brand strategy for 20+ major client across various industries• Assist with the conception, creation and optimization of engaging social media content for Instagram, LinkedIn, TikTok, and Facebook• Work closely with clients, product marketing teams, and site merchants to build strategy• Increase email marketing open and response rates by producing effective campaigns through MailChimp, Klaviyo, and Canva• Analyze social media and brand data analytics identify trends and generate reports to produce optimal content• Lead, manage, and source for influencer marketing program• Spearhead growth marketing program • Train and mentor 10+ social media interns and provide tools and resources to increase community engagement on Instagram• Perform thorough market research and competitive analysis to effectively engage with target audiences Show less

    • Digital Marketing and Social Media Intern
      • May 2021 - Aug 2021

    • United States
    • Marketing Assistant
      • Jan 2020 - Sep 2020

      Marketing • Planned and executed digital and print marketing calendars • Maintained social media accounts and website • Designed promotional materials - postcards, business cards, listing presentations, flyers, etc. Transactions • Assisted with listing and buyer transactions • Coordinated requests for data and information from vendors Marketing • Planned and executed digital and print marketing calendars • Maintained social media accounts and website • Designed promotional materials - postcards, business cards, listing presentations, flyers, etc. Transactions • Assisted with listing and buyer transactions • Coordinated requests for data and information from vendors

    • Design Services
    • Digital Marketing Project Manager
      • Oct 2019 - Jun 2020

      • Increased sales by 900% through Google Ads campaigns • Collaborated with graphic designer for creative content • Partnered with digital advertising agency to serve ads to thousands of customers nationwide • Increased sales by 900% through Google Ads campaigns • Collaborated with graphic designer for creative content • Partnered with digital advertising agency to serve ads to thousands of customers nationwide

    • Junior Web Designer
      • Nov 2018 - Feb 2020

      • Integrated e-Commerce and membership systems • Designed new website using Wordpress • Launched new website and online store to 1,400+ members • Integrated e-Commerce and membership systems • Designed new website using Wordpress • Launched new website and online store to 1,400+ members

    • Real Estate Assistant
      • Sep 2018 - Aug 2019

      • Assisted with promotional and marketing projects • Managed contacts and sent follow up emails with CRM • Set up social media platforms • Experience with MLS and other real estate softwares • Assisted with promotional and marketing projects • Managed contacts and sent follow up emails with CRM • Set up social media platforms • Experience with MLS and other real estate softwares

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing Associate
      • Mar 2019 - Jun 2019

      • Worked with a team of 5 and SLO Noor Foundation's Executive Director • Conducted market research • Presented recommendations on effective ways to fundraise and raise awareness • Worked with a team of 5 and SLO Noor Foundation's Executive Director • Conducted market research • Presented recommendations on effective ways to fundraise and raise awareness

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Social Media Intern
      • Feb 2018 - Jun 2018

      • Identified and contacted 50+ potential Instagram influencers for collaboration • Interacted with customers through Facebook and Instagram • Gathered marketing content for Instagram feed to illustrate a cohesive brand image • Identified and contacted 50+ potential Instagram influencers for collaboration • Interacted with customers through Facebook and Instagram • Gathered marketing content for Instagram feed to illustrate a cohesive brand image

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Nov 2017 - Jun 2018
    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Jun 2017 - Sep 2017
    • United States
    • Restaurants
    • 1 - 100 Employee
    • Server
      • Jun 2016 - Aug 2017
    • Canada
    • Education Administration Programs
    • Business Development Intern
      • Apr 2016 - Jun 2016

      • Promoted & marketed the website through social media accounts (Facebook) • Recruited on 50+ new members • Promoted & marketed the website through social media accounts (Facebook) • Recruited on 50+ new members

Education

  • California Polytechnic State University-San Luis Obispo
    Bachelors, Business, Management, Marketing, and Related Support Services
    2015 - 2019
  • Mills High School
    2011 - 2015

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