Isabel Doria

Marketing LVMH | Givenchy & Kenzo at Grupo Arié
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Location
Porto Metropolitan Area, PT

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Experience

    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Marketing LVMH | Givenchy & Kenzo
      • Dec 2022 - Present

      - Implementation of digital marketing plans - Preparation and systematisation of information to support Marketing department decisions - Online social actions: preparation of contents and copys - Support in Public Relations work related to brand strategy - Creation of new product references - Database maintenance (updating prices and order forms) for the sales department - Monitoring and updating brand budgets (Pos creation and cost management and control) - Merchandising development for brand axes - Follow-up of offer and sample needs for the Education&Retail department - Cooperation with different teams for the optimisation and success of products - Elaboration of reports of animations at the point of sale - Analyses of campaigns to determine SO uplifts in activations - Briefing and negotiation with specialized agencies to implement planed activations - Corporate action planning Show less

    • Portugal
    • 1 - 100 Employee
    • Product & Digital Development
      • Feb 2021 - Jun 2021

      Brands: KASA, NOTE & ZOKO - Development of digital presence for brand; - Monitoring tasks; - Analysis and follow-up of the main KPIs; - Creation of digital content; - Development of Continente insignia leaflets. Brands: KASA, NOTE & ZOKO - Development of digital presence for brand; - Monitoring tasks; - Analysis and follow-up of the main KPIs; - Creation of digital content; - Development of Continente insignia leaflets.

Education

  • Católica Porto Business School
    Master's degree, Management
    2021 - 2023
  • IPAM
    Bachelor's degree, Marketing Management
    2018 - 2021

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