Iqbal Qaiser

General Manager Marketing at Royal Cushion Vinyl Products Ltd(Samsons Group)
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Location
Delhi, India, IN

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Experience

    • India
    • Building Materials
    • 1 - 100 Employee
    • General Manager Marketing
      • Aug 2013 - Present

      Royal Cushion Vinyl Products Ltd is leading manufacturer of PVC Flooring in India. The company is very established in India and exports to over 30 countries globally.• Development of new Business opportunities and appointing new Distributors. • Achieving Sales Target.• Developing and managing effectively sales distribution Network to meet business objectives• Market research and analysis, product positioning and value proposition of the various business segments and geographies.• Promotion strategy and implementation for branding.• Preparation and monitoring of short term and long term business plans in terms of segment, geography and budgets.• Mapping competition in terms of product attributes, pricing, market share and operational style.• Identifying new products and applications based on market needs.• Manpower planning and mentoring a team for meeting sales targets.

    • India
    • Packaging and Containers Manufacturing
    • 400 - 500 Employee
    • Zonal Manager
      • Jan 2011 - Jul 2013

      Time Technoplast Ltd (Time Tech) is a multinational company with existing operations in India & Overseas, manufacturing plastic/polymer products. The company’s portfolio consists of Technology driven innovative products catering to growing industry segments like – industrial Packaging, Lifestyle products, Automotive Components, Healthcare products, Infrastructure, Material Handling Solution & composite Cylinders.• Manage team of Sales at northern region and provide guidance to the team• Developing the Sales Strategy for the defined region & ensuring execution in line with the agreed annual plans and timelines.• Driving, maximizing sales growth through identifying small and medium scale Projects and architects, government segment and tier II and III cities.• Building New Business Development plans with customers & exploring new growth opportunities by teaming up with key converters in the region• Worked closely & actively participated in Growth Platform initiatives to help accelerate the growth of the company in projects and ensuring meaningful contribution from channel sales team on a regular basis.• Developed Sales network through appointing Distributors & Dealers wherever required.• Appointing Sales team under the given region & guiding them to achieve their sales target, providing training to Sales people in given region

    • General Manager - Marketing
      • Oct 2008 - Feb 2011

      Chinar Forge Ltd (Status Carpets) , manufactures all types of synthetic Wall to Wall machine tufted and chromo jet printed carpet with action and gel back. It also manufactures carpet tiles in Poly-Propylene and Nylon (Which is pioneer in India).It is manufacturing foot mats and rugs with action and gel back as well. Responsibilities: Overseeing & managing the Pan India channel sales & marketing. Setting up targets and achievement thereof. Budgeting and mid-course review and correction. Reviewing and enhancing of productivity. Continuous cost cutting efforts and making operations more and more efficient. Project Management. Strong and effective Liaison with internal and external customers Formulating the designing strategy for customer acquisition, retention & loyalty. Controlling & monitoring sales activities and influencing sales performance. Effectively ensuring timely collection of the outstanding & implementation of company’s policy in all areas.

    • National Marketing Manager
      • Jun 2006 - Oct 2008

      BAJAJ CARPET INDUSTRIES LIMITED is manufacturing “Auto interior carpet / insulation, plain and structured non-woven, tufted, graphic and printed carpets. It is the Only Company in the India that manufactures all types of synthetic carpet. It has good Channel Network in Indian domestic market and is preferred by the industrial Houses and Hospitality Industries. It also exports its products in European market.Chief Responsibilities: Responsible for all India channel sales & marketing. Designing strategy for customer acquisition, retention & loyalty. Monitoring sales activities and influencing sales performance. Co-ordinating with different department of the company. Insuring timely collection of the outstanding. Ensuring implementation of Company’s policy in all areas.

    • Business Development Manager
      • 2004 - 2006

      METHODEX Systems Ltd. an ISO 9001 company is a professionally managed organization engaged in the field of Office Automation / Office Furniture Products as well project work, taking turnkey work to provide complete office solution from designing to execution for over four decades. The company enjoys an excellent market reputation and is among the leaders in its chosen field in India.Chief Responsibilities: Managing key accounts i.e. Government undertaken Banks, Private Banks, Insurance Companies, Ministries, Defense Sectors as well as Corporate house. Generating revenues for particular products. Developing & managing profit center. Preparing of sales indent to procure the material. Segregating standard items and finding suitable vendors for non-standard as well as turnkey works. Negotiating with Vendors cost, qualities and time. Maintaining relation with vendors to minimize the delay and discrepancies in the projects. Responsible to check the quality of the products.

Education

  • Magadh University
    MBA, Marketing
    1994 - 1996
  • Quasmi High School
    Xth Standard
    1986 - 1987

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