Experience

Creative Business Group
• Advertising Services
• 1 - 100 Employee
• Head Of Brand Marketing

  • Sep 2021 - Present


RUPAYAN CITY

• Bangladesh
• Real Estate
• 1 - 100 Employee

• Head Of Marketing Operations

  • Feb 2021 - Sep 2021

  # Crafting and Execution of Brand Strategy for Successful Brand Positioning # Crafting the Proper Marketing MIx for Successful Conversion # Creation and Execution of Proper Creative and Communication Strategy # Guide The Agency and Creative team for effective creative developement # Guide the ATL team for proper Static and Motion Content planning, creation and execution # Guide and Lead the BTL team for the creation of activation and event plans and successful execution of them # Guide the Digital team for effective digital plan with content creation and execution of the campaigns # Guide the media team for effective media buying, execution and monitoring. Show less



Akhtar Group

• Bangladesh
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• AGM - Brand & Marketing

  • Dec 2016 - Feb 2020

  * Looking after 20 concerns of the Group. * New Brand Development and Launching of those Brands. * Re-positioning of the Existing Brands of the Group. * Strategy formulation for launching New Brands for Polymer, Plywood, Real estate and Door Unit. * Lead the Creative Team for proper art support to make the strategies successful. * Guide and Monitor the Multimedia Unit (Magazine and other Media) of the Group. * Develop and Execution of proper digital and content marketing strategy. * Lead the ATL team and Agency to Produce and Broadcast the ATL campaigns. * Monitoring all kind of media buying through procurement department. * Plan and Direct the BTL activities. * Develop out of the box PR and Engagement strategies. * Plan and Direct the Media Planning team to maintain the PR strategy properly. * Plan and Direct to execute all the Trade Marketing and Consumer Engagement Programs. * Plan and Lead the consumer promotion activities. * Design and execution of proper communication strategy for the attire brand of the organization. * Plan and Direct all promotional activities for the E-Commerce site of the Organization. * Ensuring the team effort to maintain the strong presence in conventional and non-conventional media of outdoor branding. * Ensuring maximum visibility through a cost effective way of advertising. * Innovate and execute proper strategy for digital media. Show less



Tiger Cement

• Bangladesh
• Wholesale Building Materials
• 1 - 100 Employee

• Head of Brand and Marketing

  • Jan 2014 - Dec 2016

  * Development and Execution of Proper Re-Branding Strategy * Developing and Implementation of proper annual strategies for maintaining the Brand Equity. * Development and Execution of marketing strategies to drive the business growth. * Lead and direct the marketing team to plan and execute the lead generation BTL activities. * Developing proper Thematic and Tactical Strategies to drive the business growth. * Producing all Static and Dynamic Creative for Advertisement in different media. * Formulation and Execution of Proper Digital and Content Marketing Strategy * Evaluate the effectiveness of all campaigns. * Maintaining liaison with Media. * Planning and Execution of effective PR activities. * Lead the Media Team to Develop Proper Media Spread and Buy accordingly. * Lead and Manage the Digital and Content Marketing team to remain align with the Brand Strategy. * Arrange effective workshops, seminars and engagement activities for the Brand. * Managing celebrity tie up for creating the Brand Association among the TG. Show less


mADmart | Flytxt
• Head of Business- Bangladesh

  • Nov 2014 - Dec 2015


Faber Castell | Fast Group

• Sr. Brand Manager

  • Feb 2012 - Oct 2014

  • Market segmentation and aiming the proper target consumers for different products. • Making the Brand Visible and Relate with the TG via Communicating the Brand Essences. • Yearly sales projection and Developing Budget with Marketing Plan. • Setting up and Managing the Brand Strategies. • ATL and BTL planning and Implementation. • Conduct the Market communication using creative tools. • Planning, designing and implementation of TP, CP and conduct the activation programs. • Developing creative ideas for consumer engagement. • Setting different marketing and selling strategies for the Brand’s Product Line. • Formulating the proper marketing mix for the products for the success. • Developing proper channel for effective sales and communication. • Revealing new USPs and communicate it to the end users. • Analyzing purchase barriers and setting the strategies to break through the barriers. • Forthcoming threat analysis and setting up game plan to overcome the threat. • Monitor the Brand’s/SKU Sales Via Sales Head. • Setting Up KPIs for the Marketing and Sales Team Show less



A.K.Khan & Co. Ltd.(Telecom Division)

• Telecommunications
• 1 - 100 Employee

• Asst. Manager - Sales & Marketing

  • Aug 2010 - Sep 2012

  • Achieving monthly KPI targets in sales and channel management. • Primary and Secondary Sales monitoring, • Increasing Route wise POS, • Setting up the Monthly KPI for the sales force and Channel Partners, • Motivating and providing leadership and proper direction for the field force to maintain the smooth sales operation in accordance with the target, • Operate the distribution operation for the company • Synchronize the Regional Operations in line. • Achieving monthly KPI targets in sales and channel management. • Primary and Secondary Sales monitoring, • Increasing Route wise POS, • Setting up the Monthly KPI for the sales force and Channel Partners, • Motivating and providing leadership and proper direction for the field force to maintain the smooth sales operation in accordance with the target, • Operate the distribution operation for the company • Synchronize the Regional Operations in line.



AKIJ FOOD AND BEVERAGE LTD | Akij Group

• National Sales Coordinator

  • Sep 2007 - Jan 2010

  Maintaining the 250 territories nationwide, • Achieving monthly KPI targets in sales and channel management. • Primary and Secondary Sales monitoring, • Increasing Channel wise POS, • Setting up the Monthly KPI for the sales force and Channel Partners, • Motivating and providing leadership and proper direction for the field force to maintain the smooth sales operation in accordance with the target, • Market Development, • Strategic Promotional Activities, • Implementation of Trade and Consumer Programs, • Budgeting future sales, so that accurate sales budget and sales quota can be developed, • Maintaining the distributors nationwide. • Expanding market in Other Countries. Show less



Abul Khair Tobacco Co. Ltd. (Abul Khair Group)

• TSO, RI

  • Mar 2004 - Aug 2007

  Achieving the monthly sales target, Covering the route wise, distribution wise POS, Expansion of the POS, Maintenance of a Sales Team, Developing trade relation, Proper documentation of the process, , Proper merchandising, Find and Filling up the gap market, motivate the teams, Business development. Brand promotion, Territory Development, Direct Sales etc. Achieving the monthly sales target, Covering the route wise, distribution wise POS, Expansion of the POS, Maintenance of a Sales Team, Developing trade relation, Proper documentation of the process, , Proper merchandising, Find and Filling up the gap market, motivate the teams, Business development. Brand promotion, Territory Development, Direct Sales etc.