Marketing Automation Engineer

• Jan 2021 - Present

Online Marketing Specialist

• 2016 - 2019

Had the unique opportunity to set up, and streamline the online marketing process with MB - Bedrijfskundig Marketing Advies. This process was then used for many other accounts for which the company does the online marketing. My work consisted mainly of: performing search word analyses and looking for potential in the market, setting up an accompanying SEA strategy, setting up the corresponding Google Ads account, and performing regular check-ups of these accounts using the available data. Also performed various SEO activities for these accounts, and have extensively used Google Analytics (and other tools) in order to increase the conversion rate for these websites through implementing A/B-tests. Key activities: - Data analysis/data analytics - Process analysis - Search Engine Advertising - A/B-testing - Data management