Experience

DonatePal

• United Kingdom
• Fundraising
• 1 - 100 Employee

• Head of Marketing & PR

  • Jul 2020 - Present

  Planning and executing marketing strategies for a startup (DonatePal), for its new and existing products and services, including multi-channel digital engagement. Working with DonatePal team to deliver the brand strategy. Guiding the day-to-day activities of the marketing team. Reviewing changes to the market, consumer trends and the activities of competitors. Managing and refining the organisation’s social media presence, digital footprint, including SEO optimisation. Managing and measuring marketing campaign costs. Reporting on the effectiveness of marketing campaigns using pre-determined KPIs. Utilising data for marketing campaigns. Identifying new business opportunities. Conducting market research. Negotiating with media agencies and third party stakeholders and partners - securing agreements on the production of promotional materials. Show less



Teleperformance

• United States
• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Regional Advisor - Early Engagement Programme

  • Sep 2019 - Present

  Working on a national teacher recruitment support programme. Working with potential teachers. Providing coaching and mentoring. Engaging with various different stakeholders, i.e. higher education institutes, universities, etc. Working on a national teacher recruitment support programme. Working with potential teachers. Providing coaching and mentoring. Engaging with various different stakeholders, i.e. higher education institutes, universities, etc.



Runagood®

• United Kingdom
• Business Consulting and Services

• Journalist

  • Mar 2019 - Aug 2019

  Managing social media channels, writing articles for and on behalf of Runagood - increasing social media presence, placing articles in agreed/relevant publications, increase digital footprint and awareness of brand identity, collaborate with Runagood with marketing emails, create internal and external comms for startup business adviser. Managing social media channels, writing articles for and on behalf of Runagood - increasing social media presence, placing articles in agreed/relevant publications, increase digital footprint and awareness of brand identity, collaborate with Runagood with marketing emails, create internal and external comms for startup business adviser.



UNSW Business School

• Higher Education
• 200 - 300 Employee

• Media & Content Coordinator

  • Jul 2018 - Jul 2019

  Coordinated, curated and produced target audience focussed content – video packages, digital web content and social media posts. Wrote accurate online articles and reported on: regeneration in Malawi, Brexit, China economy, national elections, federal budgets, fintech, business and finance etc - some of which appeared in the national press. Developed engaging online content for various digital channels – newsroom, website, social, TV/radio and print. Managed multiple stakeholder projects. Organised and executed studio and on-location photo/video shoots (DSLR). Employed marketing techniques, Google analytics and SEO techniques in producing media (interviewing) and content. Show less



BBC

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Broadcast Journalist

  • Aug 2017 - Jun 2018

  Producing series, localising national news and managing projects - previous reports include: CSE (Child Sex Exploitation), student protests, two general elections, court reporting, night life series, 2011 UK riots, sex trafficking, Queen's diamond jubilee, depression and suicide, self harm, regular Britain series etc. Contributed to news bulletins at BBC. Involved in story pitching, newsgathering, writing and producing reports for news and features for audiences. Live and pre recorded interviews and reporting, packaging news, contributing to web articles, presenter’s friend (2 ways). Diversity and investigative reporting. Writing scripts, cues and copy and evaluating press releases. Show less

• Media Officer

  • Jul 2016 - Jul 2017

  Supported the activities and engagement of UNSW Business School (one of Australia’s leading business schools) in delivering a high quality service, including: drafting and editing news content for the website (online articles and stories) and intranet – media releases, articles and newsletters. Assisted in the coordination of media and comms across the Business School, managing/contributing to social media accounts, supporting video production and social media distribution. Promoting research and values to raise the profile of the School (and university) through media outets. Monitoring, collating and creating monthly media coverage reports. Implementing and managing projects by communicating with key stakeholders e.g alumni, research and management. Show less

• Broadcast Journalist

  • Aug 2010 - Jun 2016

  Contributed to news bulletins at BBC Shropshire. Involved in story pitching, newsgathering, writing and producing reports for news and features for an audience of over 100,000 people. Live and pre recorded interviews and reporting, packaging news, contributing to web articles, presenter’s friend (2 ways). Diversity and investigative reporting. Writing scripts, cues and copy and evaluating press releases. Producing series, localising national news and managing projects. Combined with reporter role at BBC Coventry & Warwickshire where my student protest coverage was aired on national BBC Radio 5 Live with an audience of 7 million. Show less

• Freelance Broadcast Journalist

  • Sep 2010 - Feb 2011

  Implementing broadcasting strategies, writing scripts and copy for bulletins in ENPS, live two ways, live reporting on headlining regional news, strand (weekly) reporting, conducting interviews via phone and in person, ‘lining up’ guests for Breakfast and Drive shows, vox-pops, attending news and prospects meetings, creating VP’s using Radioman, creating interesting packages, illustrated two ways and approaching stories with a relevant local angle, localising news



Birmingham City University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Broadcast Journalism Visiting Lecturer

  • Sep 2015 - May 2016

  Lecturing Media Production, specifically Broadcast Journalism modules for the BA Media & Communication to undergraduate students. Delivering lectures, coordinating directed study, marking and moderating student work, supervising workshops. Provided progress feedback to senior staff Lecturing Media Production, specifically Broadcast Journalism modules for the BA Media & Communication to undergraduate students. Delivering lectures, coordinating directed study, marking and moderating student work, supervising workshops. Provided progress feedback to senior staff



ITV Central

• Diversity Advisory Panel

  • Feb 2009 - May 2016

  Generating interesting and powerful community affairs stories and features, providing feedback for regional and national news content to stakeholders, developing contacts and contributors for newsworthy stories, diversifying content, attracting new audiences from minority communities Generating interesting and powerful community affairs stories and features, providing feedback for regional and national news content to stakeholders, developing contacts and contributors for newsworthy stories, diversifying content, attracting new audiences from minority communities

• Industry Advisory Panel

  • May 2013 - May 2015


Council of Europe

• France
• International Affairs
• 700 & Above Employee

• Council of Europe participant

  • Jul 2010 - Apr 2014

  - Media, Diversity & Racism in Sport – Oct 2011 (Belgium, Brussels) Facilitated opening round table discussions at conference regarding the ‘Media Against Racism in Sport’ European Media Encounter. Presented and analysed journalism experiences and existing practices to highlight and promote media literacy and journalism training in Europe. Proposed new strategies and tools to increase diversity and non discrimination in the reporting of sports. - Media, Intercultural Dialogue & Fight Against Discrimination – Nov 2010 (Turkey, Istanbul) Participated and attended conferences and workshops in Istanbul aimed at enhancing diversity within European societies, created press releases and promotional literature, informed public regarding anti-discrimination policies at national and European level and implemented European strategies, working with journalist all over Europe to enhance intercultural issues and partake in ‘speak out against discrimination’ campaign Show less



The Change Agency

• Ireland
• Professional Training and Coaching

• Press Communications and PR officer

  • Sep 2010 - Sep 2011

  Planned and co-ordinated media strategies and managed media enquiries. Wrote press releases ,built relationships with broadcasters, journalists and businesses. Purchased advertising, managed social media (Twitter, Youtube and Facebook), developed online operations – updated website content and intranet Planned and co-ordinated media strategies and managed media enquiries. Wrote press releases ,built relationships with broadcasters, journalists and businesses. Purchased advertising, managed social media (Twitter, Youtube and Facebook), developed online operations – updated website content and intranet



93.5 UnityFM

• Media Manager

  • Sep 2006 - Sep 2009

  Co-ordinated and delivered marketing strategies and managed media enquiries. Created press releases for media national and regional media outlets to maximise public exposure. Built relationships with broadcasters, journalists and businesses. Purchased advertising, managed social media (Twitter, Youtube and Facebook) and online operations – updated website content and intranet. Studio/Production Manager & Projects Co-ordinator duties included - producing content / shows and oversaw all production and output. Project managing productions (dramas) with budgets of over £100K. Built partnerships with local and national media (ITV, BBC, ITN). Maintained output as per schedule (Ofcom compliance), supervised all staff. Trained a pool of 200+ volunteers. Producing shows and interviewing high profile guests. Oversaw all production and content for a busy 24/7 radio station. Show less



The Mirror / Birmingham Mail / BBC / 1296AM Radio XL

• Broadcaster / Producer / Researcher roles

  • Apr 2002 - Jun 2009

  Covered General Election for BBC WM (2010). Generated diverse content, analysed reports, produced material and edited audio at BBC Radio Manchester (2009). Researched stories at Birmingham Mail (2006), sub-editing 3am Magazine (2004) and a News Broadcaster / Researcher at 1296 AM Radio XL (2002-2004). Covered General Election for BBC WM (2010). Generated diverse content, analysed reports, produced material and edited audio at BBC Radio Manchester (2009). Researched stories at Birmingham Mail (2006), sub-editing 3am Magazine (2004) and a News Broadcaster / Researcher at 1296 AM Radio XL (2002-2004).

• Visiting Lecturer

  • Oct 2006 - Jun 2007

  Lecturing BA Media & Communication to undergraduate students. Marking and moderating student work, supervising workshops. Provided progress feedback to senior staff Lecturing BA Media & Communication to undergraduate students. Marking and moderating student work, supervising workshops. Provided progress feedback to senior staff