Michelle Hwayeon Lee
Product Manager at Adriel- Claim this Profile
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Korean -
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English -
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Mandarin Elementary proficiency
Topline Score
Bio
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Experience
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Adriel
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Software Development
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Product Manager
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Oct 2018 - Present
Founding member and leader in Product Management, building a one-in-all dashboard that syncs beautifully with 10+ global ad platforms.Successfully listed Adriel as Google and Facebook Partner for marketing solutions. Collaborating with 10+ partners for adaptation, performance improvement and API update.Creating best practices and user stories with proven dashboard templates for MNC and SMB clients.Executing a wide scope of projects from automated emails, payment, data integration to usability tests to boost CX. Our revenue is growing 2X+ YoY.
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Assistant Brand Manager
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Jan 2017 - Jul 2018
Product owner of Hair Care brands. Built and executed localised marketing strategies and merchandise programs by working closely with in-country sales team.Achieved 170% uplift in e-Commerce sales in FY1617. Introduced qualified e-Commerce contents to the market. Re-listed Pantene at a key distribution channel in Korea worth annual $2 millions upside. Collaborated closely with a team of Finance, Supply, Design and Sales to review and deliver business targets. Product owner of Hair Care brands. Built and executed localised marketing strategies and merchandise programs by working closely with in-country sales team.Achieved 170% uplift in e-Commerce sales in FY1617. Introduced qualified e-Commerce contents to the market. Re-listed Pantene at a key distribution channel in Korea worth annual $2 millions upside. Collaborated closely with a team of Finance, Supply, Design and Sales to review and deliver business targets.
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Skyscanner
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United Kingdom
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Internet Publishing
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700 & Above Employee
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Marketing Intern
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Dec 2014 - May 2015
Conducted market research on the local travel market and OTAs. Assisted in negotiations with Korean IT companies for strategic partnership. Took charge of the Korean website for marketing and product management. Conducted market research on the local travel market and OTAs. Assisted in negotiations with Korean IT companies for strategic partnership. Took charge of the Korean website for marketing and product management.
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Education
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National University of Singapore
Bachelor's Degree, Accounting -
Copenhagen Business School
Bachelor’s Degree, International Marketing -
Korea University
Bachelor of Business Administration (BBA)