Hollie-Blue Allum
Co-Founder & Marketing Director at EdgE Agency- Claim this Profile
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Bio
Hannah Dunlop
I had the pleasure of working in Hollie's team at Young & Shand for 14 months. I found Hollie to be an amazing person to work with. As an Account Director, she was efficient in managing our team and ensuring that all internal and client objectives and deadlines were met. Hollie was amazing with building and maintaining client relationships and she has a can-do attitude. One of her key strengths is her extremely fast and efficient working style which always drives herself and our team to better themselves and the way we approached problems. She is a friendly and fun person to be around and was a great asset to our team. She is still very much missed at Young & Shand.
LinkedIn User
Hollie was our Account Director for the New Zealand Blood Service account and produced some fantastic results driven campaigns. Of particular note was the digital strategy created to not only produce high organic reach and engagement on the NZBS Facebook Page month on month, but constructing campaigns that were geographically and demographically targeted to meet the target market for each campaign. She was a amazing account director, personable and professional, with great communication skills and a drive to produce the best results.
Hannah Dunlop
I had the pleasure of working in Hollie's team at Young & Shand for 14 months. I found Hollie to be an amazing person to work with. As an Account Director, she was efficient in managing our team and ensuring that all internal and client objectives and deadlines were met. Hollie was amazing with building and maintaining client relationships and she has a can-do attitude. One of her key strengths is her extremely fast and efficient working style which always drives herself and our team to better themselves and the way we approached problems. She is a friendly and fun person to be around and was a great asset to our team. She is still very much missed at Young & Shand.
LinkedIn User
Hollie was our Account Director for the New Zealand Blood Service account and produced some fantastic results driven campaigns. Of particular note was the digital strategy created to not only produce high organic reach and engagement on the NZBS Facebook Page month on month, but constructing campaigns that were geographically and demographically targeted to meet the target market for each campaign. She was a amazing account director, personable and professional, with great communication skills and a drive to produce the best results.
Hannah Dunlop
I had the pleasure of working in Hollie's team at Young & Shand for 14 months. I found Hollie to be an amazing person to work with. As an Account Director, she was efficient in managing our team and ensuring that all internal and client objectives and deadlines were met. Hollie was amazing with building and maintaining client relationships and she has a can-do attitude. One of her key strengths is her extremely fast and efficient working style which always drives herself and our team to better themselves and the way we approached problems. She is a friendly and fun person to be around and was a great asset to our team. She is still very much missed at Young & Shand.
LinkedIn User
Hollie was our Account Director for the New Zealand Blood Service account and produced some fantastic results driven campaigns. Of particular note was the digital strategy created to not only produce high organic reach and engagement on the NZBS Facebook Page month on month, but constructing campaigns that were geographically and demographically targeted to meet the target market for each campaign. She was a amazing account director, personable and professional, with great communication skills and a drive to produce the best results.
Hannah Dunlop
I had the pleasure of working in Hollie's team at Young & Shand for 14 months. I found Hollie to be an amazing person to work with. As an Account Director, she was efficient in managing our team and ensuring that all internal and client objectives and deadlines were met. Hollie was amazing with building and maintaining client relationships and she has a can-do attitude. One of her key strengths is her extremely fast and efficient working style which always drives herself and our team to better themselves and the way we approached problems. She is a friendly and fun person to be around and was a great asset to our team. She is still very much missed at Young & Shand.
LinkedIn User
Hollie was our Account Director for the New Zealand Blood Service account and produced some fantastic results driven campaigns. Of particular note was the digital strategy created to not only produce high organic reach and engagement on the NZBS Facebook Page month on month, but constructing campaigns that were geographically and demographically targeted to meet the target market for each campaign. She was a amazing account director, personable and professional, with great communication skills and a drive to produce the best results.
Experience
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EdgE Agency
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United Kingdom
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Design
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1 - 100 Employee
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Co-Founder & Marketing Director
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Jul 2019 - Present
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Performance Designs
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United States
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1 - 100 Employee
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Social Strategist & Brand Journalist
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Aug 2017 - Aug 2020
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Nudge Analytics
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Canada
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Business Consulting and Services
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VP of Accounts
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Nov 2014 - Sep 2017
Nudge Analytics specializes in native ad measurement, helping both the buy and sell side better understand their performance and how to improve it. http://www.giveitanudge.com Manage sales and account success, specialise in all things Native and lead the data informed reporting from Nudge. Nudge Analytics specializes in native ad measurement, helping both the buy and sell side better understand their performance and how to improve it. http://www.giveitanudge.com Manage sales and account success, specialise in all things Native and lead the data informed reporting from Nudge.
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Young & Shand
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India
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Account Director
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Oct 2013 - Nov 2014
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Senior Account Manager
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May 2012 - Sep 2013
Strategic digital marketing agency that takes a word of mouth approach to transform business.Work with clients to help grow their social media channels (Facebook, Twitter, YouTube, blogging), Adwords, SEO, social advertising and web design.Manage implementation of projects and ensure proposals are implemented successfully.Monthly reporting and analysis on client success.
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Protein®
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Germany
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Marketing and Advertising
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Freelance Digital Sales Manager
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Sep 2011 - Mar 2012
Freelance Sales Manager for Protein's Digital Network New Zealand Freelance Sales Manager for Protein's Digital Network New Zealand
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VICE Media
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United States
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Marketing Services
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Sales Manager
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2011 - 2011
- Brought into set up relationships with media agencies in Auckland. - Worked across print and digital sales - Pitched campaigns to brands and agencies. - Managed activations of campaigns. - Managed client relationships - Brought into set up relationships with media agencies in Auckland. - Worked across print and digital sales - Pitched campaigns to brands and agencies. - Managed activations of campaigns. - Managed client relationships
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Digital Sales Manager
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Aug 2008 - May 2010
Worked with clients to create bespoke and standard digital opportunities on the VICE network. - Acquired and developed new accounts for print and digital properties - Set up relationships with media and PR companies. - Managed client relationships. - Pitched and booked campaigns across Vice properties. - Managed activations of campaigns. Worked with clients to create bespoke and standard digital opportunities on the VICE network. - Acquired and developed new accounts for print and digital properties - Set up relationships with media and PR companies. - Managed client relationships. - Pitched and booked campaigns across Vice properties. - Managed activations of campaigns.
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Education
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2004 - 2007
University of Lincoln
BA Hons, Photography
Community
