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HH

Hillary Hoffman

Marketing Specialist at <a class="not-italic font-text_font text-[18px] font-bold cursor-pointer text-link_color" target="_blank" href="/companies/stoneleigh-burnham-school">Stoneleigh-Burnham School</a>
Intro Book
Seasoned marketing strategist with 20+ years of experience.
  • Claim this Profile
Location
Greenfield, Massachusetts, United Sta...
Skills
  • Online Marketing
  • Social Media Marketing
  • Social Media
  • Online Advertising
  • Marketing
  • Show all
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Bio

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Hillary Hoffman is a seasoned marketing professional with 20+ years of experience in strategy, corporate communications, and product marketing. She has held senior roles at prominent companies, including Stoneleigh-Burnham School, University of Massachusetts Amherst, and Merriam-Webster Inc. Her expertise spans online marketing, social media, advertising, e-commerce, and more. She has a strong educational background in English and journalism from New York University.

Experience

  • Stoneleigh-Burnham School
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Specialist
      • Apr 2019 - Jan 2020

    • Director of Marketing and Communications
      • Sep 2015 - Apr 2019

  • University of Massachusetts Amherst
    • amherst, massachusetts
    • Associate Director of Marketing and New Business Development
      • Feb 2014 - Sep 2015
      • amherst, massachusetts
  • Pearson Education
    • Hadley, MA
    • Sr. Product Marketing Manager
      • Mar 2010 - Jan 2013
      • Hadley, MA

      Teacher Certification Programs Product ManagerEvaluation SystemsMarketing and communications strategy and support. New product development and product marketing for online study tools, mobile apps. E-commerce, online advertising, SEO, and social media strategy. Marketing consultation/messaging su...

  • Merriam-Webster Inc
    • Director of Marketing
      • Mar 2002 - Mar 2010

      Directed electronic and print marketing strategies for internationally recognized brand. As department head, managed a staff of six employees; created and executed annual marketing budget; P&amp;L responsibility; participated in formulation of company-wide goals and initiatives. Responsible for...

  • The Globe Pequot Press
    • Marketing Director
      • 1998 - 2002
  • Berlitz Publishing
    • Sales & Marketing Manager
      • Mar 1997 - Aug 1998
  • Newmarket Press
    • Sales & Marketing Manager
      • 1996 - 1997
  • Random House Inc.
    • National Accounts Manager, Park Lane Press
      • Feb 1996 - Nov 1996
  • Prima Publishing
    • National Accounts Manager/Field Sales Representative
      • Nov 1994 - Feb 1996
  • St. Martin's Press
    • Marketing Coordinator
      • Jun 1992 - Nov 1994

Education

  • 2000 - 2003
    University of Connecticut School of Law
  • 1988 - 1992
    New York University

Suggested Services

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Industry Focus. “Marketing and Advertising”

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