Experience

Lucence Diagnostics Pte Ltd

• Director, Commercial (Hong Kong, Macau and Taiwan)

  • Dec 2018 - Present

  - Product management focusing on delivering Lucence's flagship Cancer liquid biopsy testing to physicians and patients - Establish business development for cancer genetic diagnostic test service through conducting market research and visiting medical professionals in clinics and hospitals - Responsible for account management, sales strategy, planning, execution of promotion activities in Hong Kong- Manage distributors in Taiwan Market

• Senior Sales Manager

  • May 2018 - Nov 2018



DiagCor Bioscience Incorporation Limited

• Hong Kong
• Biotechnology Research
• 1 - 100 Employee

• Sales and Marketing Manager

  • Apr 2017 - May 2018

  Management Roles- Lead the Sales and Marketing, Technical and Logistic staff to achieve the sales and marketing KPIs set by the company- Responsible for overall sales and marketing strategies, business planning, new products launching, budgeting, and execution of marketing programs - Hire, coach and train a multinational team - Support and collaborate with R&D and Production departments for the development of new products International Business Development Roles- With start-up experience and sell into around 40 countries currently (Asia, Europe, Middle East, Latin America and Africa)- Manage existing oversea distributors and establish new distributors’ network for DiagCor’s products through conducting market research and business trips Sales Roles- Seek for different business opportunities to expand the market and achieve sales & marketing targets- Evaluate the effectiveness of sales channels and establish the relationship with different KOLs for different products- Deliver effective presentations such as business plans, sales strategies and sales forecast to working teams and senior managementMarketing Roles- Formulate customized sales and marketing strategies for individual countries which include constructing sales proposals, presenting and providing technical training to distributors and end users such as medical professionals - Organize and implement different marketing activities such as international and local tradeshows, seminars, workshops and conferences

• Regional Sales and Marketing Manager, ASIA PACIFIC

  • Apr 2016 - Mar 2017

• Assistant Sales and Marketing Manager, ASIA PACIFIC

  • Apr 2015 - Mar 2016

• International Sales Representative (Southeast Asia)

  • Feb 2013 - Mar 2015



Tegent Scientific Limited

• Sales Engineer

  • Mar 2011 - Feb 2013

  • Took leading position in promoting biological and analytical instruments to customers in various industries such as hospitals and commercial labs to achieve sales targets • Organized and took charge of different marketing activities not limited to seminars, workshops, exhibitions, product demonstrations and presentations • Carried out duties as Product Manager of multiple products ranging from consumables to hi-tech analytical instruments • Managed the leading business line: Agilent Analytical Consumable Products



Data Insight Group

• Canada
• Advertising Services

• Associate Consultant

  • Jul 2010 - Dec 2010

  • Provided business consultation for nutrition, catering & food organizations • Organized health product seminars and presentations • Performed food product nutrition analysis • Arranged nutrition product marketing and public relation events • Provided business consultation for nutrition, catering & food organizations • Organized health product seminars and presentations • Performed food product nutrition analysis • Arranged nutrition product marketing and public relation events