Hicham EL Airaj

Sales Director at Moroccan Tastes
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Contact Information
Location
Casablanca-Settat, Morocco, MA
Languages
  • Arabe Native or bilingual proficiency
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency

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Experience

    • Morocco
    • Farming
    • 1 - 100 Employee
    • Sales Director
      • Oct 2018 - Present

      • Customer portfolio management international and national market (wholesale market and supermarkets and hypermarket)• Management Client portfolio $ 3.6 million.• Preparation of the annual budget and forecast of turnover;• Purchasing management and definition of the selling price/product:- Product purchasing management- Purchase management of packaging & all necessary accessories need by the packinghouse.• Development and implementation of the company's commercial strategy and communication plan at the international level;• Management of export operations by air, sea and road;- Build and manage the contract with transport partners.- Calculate & choose the best way to ship the product to client.• Organization of prospecting trips :- UAE: WOP Exhibition and B&B- Arabie saudi : B&B- Sultane of Oman: B&B- QATAR: B&B- Bahrien: BIGS Exhibition and B&B- Ivory coast: SARA Exhibition - Morocco: SIAM Exhibition• Team management (50 workers and 4 permanent) and coordination with local and international partners.

    • France
    • Paper and Forest Product Manufacturing
    • 1 - 100 Employee
    • Sales Export Manager
      • Aug 2016 - Sep 2018

      • Management of export operations from the packinghouse to client: - Pilot the export operation from the purchase to client.• Develop and manage a network of business partners: - Manage the customer portfolio of the company and prospection of others• Conduct business negotiations and close the sale:- Calculate the cost & margin/ offer.- Validation with deputy manager the final offer.- Negotiation the offer with client and term of payment.• Represent the company in international trade fairs- International exhibition: UAE (WOP), RUSSIA (world food Moscow)- B&B: UAE, QATAR, SENEGAL, IVORY COAST, MOROCCO.• Markets: EU, RUSSIA, Middle East, West Africa.

    • Morocco
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Sales Manager
      • Aug 2015 - Jul 2016

      Started the first export operation of the company;Brand promotion (New logo of the company and Creating the first brand);Communication in social network and in national & international exhibition;Communication and negotiation with suppliers;Managing packing house team (more than 15 persons);Negotiation price with clients;Negotiation international transport costs (Air and sea freight);Communication with the public authorities. Started the first export operation of the company;Brand promotion (New logo of the company and Creating the first brand);Communication in social network and in national & international exhibition;Communication and negotiation with suppliers;Managing packing house team (more than 15 persons);Negotiation price with clients;Negotiation international transport costs (Air and sea freight);Communication with the public authorities.

    • Lebanon
    • Retail Office Equipment
    • 1 - 100 Employee
    • Quality Manager
      • Oct 2014 - Jul 2016

      Establishment of quality system management Definition of quality manual; Establish In consultation with top management, the strategy and objectives of the company; Creating a document management system adapted to the need of the company; Setting Procedures and the business process; Train / motivate / raise awareness to the quality Creating a Products Traceability System; Proposing Actions to improve internal communication. -Certification ISO 9001 v 2008 -Driving change to organize the company Proposing organization actions to each department of the company.-Implementation a house packaging of fruits and vegetables.

    • France
    • Farming
    • 1 - 100 Employee
    • assistant manager
      • Feb 2014 - Aug 2014

      -Modelization of data: National French project ECOPHYTO 2018 Convert plant diseases to EDI messages Participate in working group- Participation in European project “eFood Chain”-Writing the meeting report-Writing the technical article (English version) -Modelization of data: National French project ECOPHYTO 2018 Convert plant diseases to EDI messages Participate in working group- Participation in European project “eFood Chain”-Writing the meeting report-Writing the technical article (English version)

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Quality coach
      • Feb 2013 - Oct 2013

      Provide training to people working in the food sector (fast food, restaurant…) Provide training to people working in the food sector (fast food, restaurant…)

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Project leader
      • Jan 2012 - Aug 2012

      -Piloting project: implementation of HACCP system and IFS certification of the company Fieldwork with production operators Internal audit- Product quality control laboratory- Designing and conducting training -Piloting project: implementation of HACCP system and IFS certification of the company Fieldwork with production operators Internal audit- Product quality control laboratory- Designing and conducting training

    • R&D Engineer
      • Feb 2011 - Aug 2011

      -Perform tests by PCR and Q-PCR and biochemical assays-Statistical analysis and biological interpretation of the results-Writing the scientist report-Train technicians laboratory partners on new successful protocols -Perform tests by PCR and Q-PCR and biochemical assays-Statistical analysis and biological interpretation of the results-Writing the scientist report-Train technicians laboratory partners on new successful protocols

Education

  • Université Pierre et Marie Curie (Paris VI)
    master 2, Management des connaissances et des compétences en contextes
    2013 - 2014
  • crestcom international
    Manager à toute épreuve, Leadership organisationnel
    2015 - 2015
  • Université d'Avignon et des Pays de Vaucluse
    master 2, gestion de la qualité des productions végétales
    2011 - 2012
  • Université Cadi Ayyad Marrakech
    Master 1 et 2, Biotechnologie & développement durable des agro-ressources
    2009 - 2011
  • Université Moulay Ismail Meknès
    Licence, Biologie végétale appliquée
    2006 - 2009

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