Herve Mitterand YOUTCHA TCHITCHOUA
Regional Director West & Central Africa Cluster at Biotipo Brazil Cosmetics- Claim this Profile
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English Professional working proficiency
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French Native or bilingual proficiency
Topline Score
Bio
Experience
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Regional Director West & Central Africa Cluster
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Aug 2020 - Present
Luxury Cosmetics | Strategy | Business Development | Sales | Trade Marketing | Communication | Supply Chains | P&L Luxury Cosmetics | Strategy | Business Development | Sales | Trade Marketing | Communication | Supply Chains | P&L
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Olam
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Israel
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Non-profit Organizations
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1 - 100 Employee
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Regional Sales Manager Grains Business - Togo & Benin .. (West Africa)
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Mar 2013 - Jun 2020
1). Business Development: Drawing a Business plan, align with the KDs and drive the implementation. Launched business in 2013 from zero and achieved 5000MT average a month since Oct. 2018 2). Product and New Business Launching: a Successful launch of 3 SKUs (market research based on opportunities, brand’s name of packaging design, aligning with Quality Dept. for SKU outcome 3). Business Model and SOP Setting and implementing: I fully draw the business model, put in place and maintain a strong SOP, recruit the various partner and negotiate the clauses with them 4). Supply chain Management: drive the export process by route or sea from Ghana to Togo or Benin through ETLS regulation and focussing on lead time execution 5). Sales and Distribution: Developing and driving a portfolio of Keys Distributors (07 in Togo and 05 in Benin) focussing on target execution 6). Retail Chain Management: Drawing and driving a Growth’s plan through a portfolio of secondary sales partners (wholes sellers portfolio management) and market activations 7). Team Management: move from 2 to 7 directs staffs and 14 indirect staffs. No resignation and 2 promotions from sales officers to ASMs, 50% of direct staffs improved their academic background. 8). Marketing and Communication: setting and managing the marketing plan (ATL, BTL tools and various events) with Agencies (product launching event, annual customers reward party, bakers training program, promotions event, sponsoring event, sustainability event). 9). Public relationship Management: drive the relationship with the Customs, Bank, Local administration 10). Operations Management: Plan and placed the orders to the factory and managing the clearing and the delivering process, managing the remittance process from Ecobank Togo to Olam Account in Ghana, managing the office charges, 11). Monthly strategy and budget review and plan, Weekly sales review, quarterly country meeting Reports to the Business Head (Vice-President) of Ghana Grains Show less
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Head of Sales Central Africa
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Jul 2011 - Feb 2013
1). Develop Market: Central Africa areas (Cameroon, Equatorial Guinea, Chad and RCA) 2). Develop and implement Business Plans 3). Lead a sales force of 16 peoples focused on results. 4). Sales Management: Manage a portfolio of Prescribers and keys account customers (20/80) 5). Operations Management: Plan stocks, Prepare and submit proposals, book orders, Follow-up to ensure payments are received, Manage clearing and delivery process. 6). Participate to strategic company meetings (Management Committee) 7). Competitive Intelligence & reporting, P&L report Show less
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TAC SARL
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Cameroon
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Retail Groceries
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1 - 100 Employee
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Fields Sales Manager
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Apr 2005 - Jun 2011
Developing a portfolio of customers around the news and constructing communities and achieving the monthly sales target. build a strong lobbying with the prescribers (architects, Civils engineer, carpenter) network and implementing the annual training plan around the Country. Developing a portfolio of keys costumers (construction companies) and top projets in DOUALA and South-West of Cameroon competition tracking and Reporting Developing a portfolio of customers around the news and constructing communities and achieving the monthly sales target. build a strong lobbying with the prescribers (architects, Civils engineer, carpenter) network and implementing the annual training plan around the Country. Developing a portfolio of keys costumers (construction companies) and top projets in DOUALA and South-West of Cameroon competition tracking and Reporting
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Brand Manager
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Oct 2003 - Mar 2005
Driving the sales volume as per the target, developing the keys customer’s portfolio, referencing the products in the specialized sales points, driving the growing plan of brand perception, managing the sales team, driving training, certification program of prescribers and partners awareness programs. Driving the sales volume as per the target, developing the keys customer’s portfolio, referencing the products in the specialized sales points, driving the growing plan of brand perception, managing the sales team, driving training, certification program of prescribers and partners awareness programs.
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Education
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HEC Paris
International Certificate of Corporate Finance (ICCF), Corporate Finance -
HEC Paris
Certificat executif, Finance des dirrigeants -
University of Douala, ENSET Business School
Master's degree, Business Management specialize in Marketing -
University of Douala, ENSET Business School
Bachelor's degree, Business Management specialized in Sales and Marketing -
University of Douala, Engineering School (University Institute of Technology)
High Technology’s Degree, Thermal and Energy Engineering -
Classic High School of Edea
A Level graduate, MATHEMATICS & PHYSICAL SCIENCES