Helen Pärli

Talent Partner | Founder & CEO at SMARTFUL Growth | Talent Solutions
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Contact Information
Location
Tallinn Metropolitan Area, EE
Languages
  • English Full professional proficiency
  • Estonian Native or bilingual proficiency
  • Russian Elementary proficiency

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5.0

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Ilja Džalilov

I highly recommend Helen as an outstanding leader and professional. I have had the good fortune to work with Helen and am continually impressed by her ability to create a productive work environment. Helen has an outstanding talent for motivating and inspiring her team. Her innovative approach and impeccable project management skills are truly admirable. She effectively manages resources, streamlines processes and achieves remarkable results. Helen is also an excellent communicator and easily interacts with a wide range of stakeholders. She is always attentive and open to understanding different points of view. She is also diplomatic and able to resolve conflicts, which contributes greatly to successful team collaboration. Without hesitation, I highly recommend Helen! 💛✨

Helen Ebral

I had the pleasure to meet Helen while we both did our Masters in HR. Her proactiveness, commitment and enthusiasm for HR was there from the beginning and has continuously grown bigger over the years. She was a great team member and if the occasion required, also a focused and goal-oriented leader ready to support and guide as needed. Helen is a front-runner in all HR related topics, always keeping her knowledge and qualifications up-to-date. Do not miss a chance to have her in your team or to take part in her workshops or lectures.

LinkedIn User

Helen gave me excellent training about LinkedIn. I took part of her LinkedIn marketing class and got a lot of useful information. I value courses/classes where I can get some practice, f.e. with my LinkedIn profile. Helen has good knowledge of her field and she is a good performer.

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Credentials

  • LinkedIn Recruiter
    LinkedIn
    Oct, 2019
    - Sep, 2024
  • Coaching Skills Certificate
    Estonian Business School
    Sep, 2019
    - Sep, 2024
  • DiSC Certified Trainer
    Everything DiSC: A Wiley Brand
    Aug, 2019
    - Sep, 2024
  • Adult Educator, EstQF Level 6
    Association of Estonian Adult Educators Andras
    May, 2020
    - Sep, 2024
  • Accredited Associate Executive Coach
    AoEC - The Academy of Executive Coaching
    Jun, 2021
    - Sep, 2024

Experience

    • Estonia
    • Human Resources
    • 1 - 100 Employee
    • Talent Partner | Founder & CEO
      • Feb 2020 - Present

      SMARTFUL is here to contribute to a better future of work by helping companies recruit the right people for the right roles, advance their knowledge and skills, develop the leadership ability, working environment, and conditions that future jobs require. ✨Your talent partner - let's talk! SMARTFUL is here to contribute to a better future of work by helping companies recruit the right people for the right roles, advance their knowledge and skills, develop the leadership ability, working environment, and conditions that future jobs require. ✨Your talent partner - let's talk!

    • Estonia
    • Human Resources Services
    • Co-Founder & Vice President
      • Feb 2022 - Present

      Estonian HR Society (Eesti HR Selts) is a trailblazer in the Estonian HR field. Our goal is to create a supportive and inspiring community to everyone who is interested in HR here in Estonia. Estonian HR Society (Eesti HR Selts) is a trailblazer in the Estonian HR field. Our goal is to create a supportive and inspiring community to everyone who is interested in HR here in Estonia.

    • LinkedIn Recruiting Trainer & Advisor
      • Oct 2019 - Present

      B2B Growth burst onto the scene in 2019 with a mission to help companies expand internationally. Our initial focus is LinkedIn, the world’s largest business platform. Unfortunately, most Estonian companies have yet to tap into its full potential. We are here to change that. Our mission is to use our experiences and knowledge to help other companies grow, so we could grow with them. Alone you can go fast, with others you can go far. Our home market is Estonia, the land with most unicorns per capita. Looking for billion-dollar valuation start-ups? We have four. What I do: 🔻help companies create HR Strategies 🔻build employer brands and EVPs 🔻training design & facilitation 🔻consulting about HR opportunities in LinkedIn 🔻and many other things to grow the company Show less

    • Italy
    • Human Resources Services
    • 1 - 100 Employee
    • International Partner | Moderator for International Events
      • Feb 2021 - Present

      The International HRC Group helps HR practitioners to find innovative and effective solutions to reach their goals thanks to its vast global network of professionals from 400+ companies worldwide. I am part of the International team, working on expanding HRC's global network and building an international business strategy. As a moderator of the International HRD Squares, I facilitate a live weekly series of virtual panel discussions chaired by leading international companies and HR Directors. Each daily International HRD Square is a troubleshooting session that focuses on hot HR topics providing in-depth discussions between best practice leaders from around the globe. Show less

    • Entertainment Providers
    • 1 - 100 Employee
    • Human Resources Manager | Head of Talent in Estonia
      • May 2017 - Apr 2019

      EY is a global leader in assurance, tax, transaction and advisory services. At EY, people are dedicated to building a better working world and helping their clients, from start-ups to Fortune 500 companies. As HR Manager, I was responsible for HR field from strategic planning to effective execution. As HR Manager I had the pleasure to: ▪️create HR and employer branding strategy, ▪️budget for talent related projects and processes, ▪️plan headcount, ▪️manage full-cycle recruitment based on company values, ▪️take care of employee life cycle from onboarding till offboarding, ▪️improve and lead feedback processes and performance assessments, ▪️acknowledge training needs and find the best solutions, ▪️plan, budget and manage compensation & benefits, ▪️mentor HR and back office team members. Show less

    • Deputy Human Resources Manager
      • Feb 2017 - Apr 2017

    • Human Resources Specialist
      • Feb 2015 - Feb 2017

      As HR specialist I had the opportunity to: ▪️support HR manager in different talent related projects, ▪️lead new employees onboarding, ▪️manage HR data, ▪️budget and manage learning and development activities, ▪️support full-cycle recruitment in different steps, ▪️take care of employee’s life cycle, ▪️help with finding the best training solutions.

    • Estonia
    • Retail
    • 1 - 100 Employee
    • Human Resources Assistant
      • Feb 2014 - Dec 2014

      The Denim Dream store chain is a leading retail and wholesale company that owns more than 60 stores in Estonia, Latvia, and Lithuania. It is well-known in all Baltic States for its versatile brand selection, by offering customers world-famous trendy brands as well as more classic fashion brands like Guess, Tommy Hilfiger, Calvin Klein, Pepe Jeans, Diesel, Desigual, Kaporal, Mustang, Tom Tailor, Lee Cooper. At Denim Dream, the goal is to please customers by offering them unforgettable fashion experiences and excellent personal service, in order to make the whole shopping process as easy and convenient as possible. As HR assistant my role was to support regional HR Managers, Training and Development Manager and Shops Manager in: ▪️talent acquisition to source out and hire the best talent, ▪️onboarding new hires, ▪️daily talent management, ▪️HR data administration, ▪️different other ad-hoc talent related projects. Show less

    • Estonia
    • Media Production
    • 100 - 200 Employee
    • Sales Associate
      • Sep 2013 - May 2014

      Äripäev is the undisputed market leader in Estonian business media. It has become a professional and diverse information provider for managers and it is the biggest organizer of business conferences in Estonia. As Sales Associate, my role included: ▪️telephone sales (magazines, books), ▪️outdoor sales at fairs and conferences. Äripäev is the undisputed market leader in Estonian business media. It has become a professional and diverse information provider for managers and it is the biggest organizer of business conferences in Estonia. As Sales Associate, my role included: ▪️telephone sales (magazines, books), ▪️outdoor sales at fairs and conferences.

    • Sweden
    • Financial Services
    • 700 & Above Employee
    • Property Insurance Intern
      • Jun 2013 - Sep 2013

      Since 1820 Swedbank has been the bank for the many households and businesses. It is a modern financial services platform focused on customer satisfaction. Swedbank’s goal is to encourage people to save for a better future and we aim to help people, businesses and society to grow by promoting a healthy and sustainable economy. Since 1820 Swedbank has been the bank for the many households and businesses. It is a modern financial services platform focused on customer satisfaction. Swedbank’s goal is to encourage people to save for a better future and we aim to help people, businesses and society to grow by promoting a healthy and sustainable economy.

Education

  • Tallinn University of Technology
    Master of Science in Engineering, Digital Transformation in Business
    2021 - 2022
  • Estonian Business School
    Diploma of Education, Practitioner Diploma in Executive Coaching
    2021 - 2021
  • Tallinn University of Technology
    Master's degree, Personnel and Development
    2014 - 2017
  • Tallinn University of Technology
    Bachelor's degree, Business Administration and Management, General
    2011 - 2014

Community

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