Digital Account Manager

• Apr 2022 - Present

Creative Services Project Manager

• Dec 2008 - Present

Linguist

• Jan 1997 - Present

Project management, translation and localization, interpreting and translaton, other linguistic projects Project management, translation and localization, interpreting and translaton, other linguistic projects

QA Lead

• Apr 2017 - Apr 2022

Language Lead - QA and info analysis Language Lead - QA and info analysis

Senior Project Manager

• Feb 2016 - Apr 2022

• Manage cross-functional teams to deliver optimal UX experience: developers, graphic designers, content writers, IT, etc. • Manage projects on all stages, from initiation to closure, presenting results to clients and partners • Continually accomplish complex projects’ objectives within deadlines and under the assigned budget • Lead multiple, cross-functional eLearning and training development projects from initiation to closure (including client presentation) • Oversee eLearning project development in the areas of: 1) compliance 2) corporate policy training 3) sales and marketing • Recruit and onboard vendors, source appropriate vendors for the specific skill required per particular project. Manage eLearning projects (development of compliance and marketing eLearning training programs and their localization into multiple languages). Manage cross-functional teams (DTP, L10N, Captivate and Storyline development, ID). Manage accessibility compliance requirements for both English development and localized versions of eLearning materials (WCAG, 508 compliance) Create and maintain project plans (daily—SCRUM—entire project), budgets and schedules for cross-functional linguistic teams. Maintain project delivery on time and on budget. Monitor workflows in deliver projects on time and on budget. Work directly with stakeholders, from needs assessment to project delivery; assure client satisfaction while keeping scope creep to a minimum. Consult with client’s SMEs (subject matter experts) on the content scope to determine learning objectives, assess other training needs and determine the desired approach to their implementation. Show less

Business Localization Project Manager

• Jan 2012 - Apr 2022

• Manage multiple, cross- functional projects (marketing, sales, training) • Coordinate the specifics of Global/remote B2B marketing and social media projects, plan/ organize digital marketing roll-outs • Work directly with customers and stakeholders; conduct intakes at presentation level, engineer project requirements based on this info; solicit/present contract, progress and final deliverables • Manage and evaluate content, create and monitor its performance (analytics, KPIs, ROI, etc.) using CMSs (Sharepoint, etc.) • Manage entire content lifecycle; monitor content quality through analytics data and feedback, monitor and suggest ways for the improvement of user experience, compliance, and overall analytics (conversions, views, SEO, etc.) • Coordinate email, social media, SEO and other online marketing campaigns to promote and/or roll out products, coordinate sales effort • Collect marketing data; evaluate analytics to determine digital marketing campaigns success; make content recommendations • Coordinate project workflows and closures, present to stakeholders • Coordinate creative team effort across diverse aspects to insure satisfaction and timely project delivery • Manage overall business operations: maintain P&L cash flow, monitor business growth, profitability, marketing effort, PR, and financial statements Show less

Translator - Localization Consultant

• Dec 1996 - Apr 2022

Translation: Perform written translations, simultaneous and consecutive interpreting for legal, medical and business markets. Business development: Market and/or perform interpreting services. Manage interpreting and translation projects: scheduling, quality control, performance, delivery under deadlines, etc. Generate sales, solicit new clients, offer consultative sales solutions. Use online resources, Social Media networks and email marketing and direct mail in order to acquire new clients. Start-up consulting: Advise businesses on delivering their marketing message internationally, test campaigns and improve results. Help create more impactful marketing message for the intended audience. Client Assistance: Work with diverse state and federal programs to help limited English speakers gain access to services. Develop relationships with program managers, work closely with program administrators. Show less

Translator/Interpreter: Legal and Medical Translation and Transcreation

• Oct 2009 - Jan 2012

Translation: Provide translation of written, electronic and multi-media material: legal, compliance, patent, educational, academic, financial and business documents, technical descriptions and manuals, research and thesis documents, software and equipment. Perform translations with and without use of CAT tools for diverse industries (medial, legal, compliance, business)Transcreation – Perform and/or facilitate transcreation of product offers, website content and other documents. Perform and monitor translations (legal, medical, product descriptions, marketing materials, etc.) Adapt marketing message between Russian and English languages to make it suitable for the intended audience and to preserve the intended effect (i.e. create interest, humor, call to action, product appeal, etc.) Facilitate similar effort in other languages. Make sure that key analytics (rates of approval, number of views, sales, conversions, etc.) are preserved at a high level while converting messages, content or product descriptions to another language. Edit marketing and advertising materials. Create direct marketing messages and monitor response (views, conversions) to maintain a competitive response rate, improve the rate with A/B testing. Interpreting: Provide on-site, telephone and virtual interpretation for private and group meetings, conferences, training seminars and webinars for private and public entities, businesses and government offices. Interpret forums, meetings, conferences, briefings, training, business and technical operations, and provide educational, training and teaching support. Show less

Project Manager / Consultant

• Jan 2003 - Jan 2012

Content development, program management, localization, campaign testing and management, ROI monitoring.Consulting: Provide cultural consulting (marketing and buying psychology, information perception, etc.) and localization services. Advise of industry trends and buying behaviors. Perform community education. Website localization: Manage website layouts and content for maximum marketing impact and highest analytics. Manage the creative process for graphic design (Photoshop, Illustrator), as well as metadata for search engines. Manage organi search analytics, and Pay per Click campaigns (design, manage, execute, A/B test). Determine potential cultural/language problems, suggest resolutions, define new strategy/improvement plan, test and monitor results. Translate website content from Russian to English and from English to Russian; create marketing content, edit content and edit it to best communicate its marketing message to the intended audience. Perform keyword research and execute marketing campaigns.Business development: Manage translation and cross-cultural marketing projects. Analyze industry and marketing trends, buying and response behaviors and patterns, use collected information to design, test and execute marketing campaigns. Negotiate contracts. Assist in introducing products and services cross-culturally.Project Management: Manage translation and sales projects. Discuss translation needs and solution with clients, staff projects with translators, proofreaders and SMEs with appropriate skills; maintain workflows, test, hire and train translators and interpreters, assign and monitor tasks, perform quality control. Work with CRM software. Develop translation, localization and marketing programs, materials and testing. Monitor statistics, analytics and other data (financial and digital). Create and execute marketing campaigns and events, develop content. Monitor sales and ROI data, suggest improvements. Show less

Broker

• Jan 2012 - Jun 2015

Commercial Insurance and Employee Benefits Broker (Licensed in Life/ Health/P&C in OR and WA) Client/account acquisition: Actively develop new accounts by managing/performing cold calling (phone, email and in-person) or cross-selling to business’ decision makers (small and medium accounts), generating new leads and referrals, working (identifying, qualifying and nurturing) potential leads. Make sales and group presentations, close sales. Analyze client’s workman’s comp and employee benefit data/rates, recommend better approaches. Marketing: Plan, create and execute direct marketing and online advertising campaigns, monitor their ROI and conversion rate, A/B test for improvement, develop systems and processes for creating interest and moving from prospects to established clients. Develop community business relationships. Servicing existing accounts: Service small and medium business accounts. Manage client retention through consistent follow-up, satisfaction and needs assessment. Monitor retention rates, spot potential issues, collect feedback, suggest better retention strategies. Handle renewals, assisting with processing claims. Offer new/additional products through cross- and up-sells. Address complaints, resolve client issues. Show less

Agent

• Mar 2013 - Apr 2014

Manage own independent agency, produce sales, grow book of business. Prospect and produce sales in personal lines and small business. Develop commercial accounts (special concentration). Manage pipeline from cold leads to appointments to presentations to closing. Create and manage marketing programs in order to procure business. Manage agency operations and staff. Manage own independent agency, produce sales, grow book of business. Prospect and produce sales in personal lines and small business. Develop commercial accounts (special concentration). Manage pipeline from cold leads to appointments to presentations to closing. Create and manage marketing programs in order to procure business. Manage agency operations and staff.

General Manager

• Mar 2003 - Dec 2012

Business Development: Generate leads through cold calling, in-person presentations, relationship building and marketing campaigns. Build customer relationships. Handle all customer service, give quotes, job estimates, sell jobs B2B and B2C, meeting daily phone call and appointment setting quotas. Make in-home and on-line presentations, close sales to meet quotas. Organize and/or attend trade shows in order to increase product awareness and develop new accounts. Develop and implement online, media and direct mail advertising campaigns. Management: Supervise, screen, hire and fire employees and sales contractors. Conduct routine checks, collect information, develop further assistance programs. Train the employees/subcontractors for product knowledge and in sales techniques, set and monitor their sales goals in order to ensure company’s growth. Plan and conduct motivational meetings. Analysis: Collect and analyze sales data, monitor P&L and ROI statements. Suggest marketing strategies. Plan and prioritize management tasks, jobs/workloads and job scheduling. Address customer complaints, collect feedback, use this data to make suggestions for company policies to improve work efficiency and teamwork. Keep all the administrative records for the business. Show less

Agent

• Jan 2001 - Jan 2003

Develop territory by cold calling local businesses and setting presentation appointments. Present the advantages of the AFLAC program to the employer, sell insurance policies to the employees. Provide client counseling, assist with filing claims. Develop territory by cold calling local businesses and setting presentation appointments. Present the advantages of the AFLAC program to the employer, sell insurance policies to the employees. Provide client counseling, assist with filing claims.

Certified Life Coach

• Feb 2000 - May 2002

Coaching/training: Develop and administer on-line weigh loss coaching/educational programs for individuals and groups, teach on-line weight loss classes. Develop course schedules, develop and implement instructional strategies. Customer service: Conduct online informational and promotional seminars. Manage groups in order to create optimal participation and involvement in the learning process, evaluate performance. Conduct interviews with dissatisfied participants, resolve issues. Be familiar with the company’s policies and explain them to the clients to help with their goal setting and achievement and/or to address complaints. Show less