Experience

National Bicycle Dealers Association
• United States
• Non-profit Organizations
• 1 - 100 Employee
• President

  • Jan 2021 - Present


Women's Cycling

• Spectator Sports

• Principal

  • Jan 2020 - Present

  Founded to encourage all those who identify as women, regardless of age, ethnicity, or background, to explore and share their passion for the bicycle through racing, recreational riding, family outings, or transportation. Women’s Cycling is a platform for like-minded enthusiasts to connect and grow their love for the sport of cycling. Using dedicated social media platforms, Women's Cycling communicates with women nationwide to encourage participation and connection online and at rides and events in 2021. Providing cycling tips, personal messages, inspiration, and other cycling industry- related topics to our followers via social platforms. Women's Cycling works with individuals, bike shops, and brand partners to develop cycling passion within communities. Show less


Bicycle Retailer and Industry News
• United States
• Book and Periodical Publishing
• 1 - 100 Employee
• Columnist

  • Jan 2020 - Mar 2021


Bianchi Bicycles

• United States
• Manufacturing
• 1 - 100 Employee

• Eastern Regional Sales Manager

  • Dec 2019 - Feb 2021

  Strategic sales leadership, development, and activation of brand in the Eastern US IBD Market. Leads, motivates and develops the sales team to meet and exceed their revenue and profit targets. Identifies opportunities for sales growth, new distribution, and new sales channels. Create and develop go to market strategy and plans. Dealer visits, trade or event attendance, regional shows.Responsibilities • Increase distribution in Eastern US• Lead sales team to annual sales goal• Build direct relationships with retailers.• Training and educating retailers and consumers• Marketing and Events- creating brand events with retailers and consumers. Show less

• Business Development NE United States

  • Jan 2018 - Feb 2021

  Proud to Represent Bianchi Bicycles in New England with a focus on IBD Sales, Events and Technical Support. Driven to building up dealer relationships by creating Community Programs, Brand Connection Events, killer Social Opportunities, Retail Merchandising, and Staff Involvement. Connecting our brand to the IBD and encouraging creative out of the box ideas to get more Butts on Bianchi Bicycles. • Reconnect historic brand to current sales partners with developing new account saturation in North East• Develop best retail practices with partners to ensure product depth, discovery and sell through• Known for a creative sales approach, hustle and a complete dedication to enabling discovery, growth, engagement, and conversion within account partners and community. • Cultivate with retailers brand strategy, PR, social, digital, events, audience building, group rides and email marketing • Carry out brand presentations and staff education while expressing the value of products and service offering• Create and implement Woman’s brand programs• Controls expenses to meet budget guidelines.• Develop methods and practices for long terms sales partners Show less

• National Women Program Coordinator

  • Jan 2018 - Jan 2021

  Responsible for complete execution of the national campaign. Founded the program in 2018 with an emphasis on connecting passionate riders to their local retailer to build cycling communities around the Bianchi Brand. Duties include; - Promotion of the Program throughout USA including the communication of significant program andproject milestones within retail channels, industry press and communities. - First point of contact for members and general enquiries, and responsible for communicating with the membership and wider contact list through email, social media, and post.- Managing membership: new members, renewals, maintaining database- Booking rooms and preparing agendas for events/ meetings with related attendance. Show less



Ridley Bikes

• Belgium
• Retail
• 1 - 100 Employee

• North American Sales Manager

  • Sep 2017 - Dec 2017

  Ridley Bikes was started in 1997 by Jochim Aerts, a frame builder and painter who had been producing frames for Belgian bicycle companies since 1990. In a few years, Ridley became the market leader in Belgium for racing bikes. We are especially proud of our 'Customizer' and 'Pure Line' where customers can choose the colors of their frame and personalize their bike. Responsibilities included; • Develops sales strategy for the market that ensures attainment of company sales goals and profitability for brands Eddy Merckx and Ridley Bikes • Work with Global Sales Director and Supply for effective sku forecasting • Initiates and coordinates development of action plans to penetrate new markets. • Prepare and execute marketing plan for US calendar • Work with supply for product spec and development • Maintains accurate records of all pricing, sales, and activity reports. • Controls expenses to meet budget guidelines. • Develop methods and practices for long terms sales partners • Implement and maintain a 3PL warehouse structure for US market Show less



Eddy Merckx Bikes

• Belgium
• Sporting Goods Manufacturing
• 1 - 100 Employee

• US National Sales Manager

  • Sep 2013 - Dec 2017

  Eddy Merckx Bikes is a manufacturer of high end road bikes, founded by the greatest cyclist of all times, Baron Eddy Merckx. Since 1978, our goal has been to produce the finest bikes on the planet, and that goal hasn't changed a bit. Responsibilities include; • Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability. • Prepares action plans for effective search of sales leads and prospects. • Initiates and coordinates development of action plans to penetrate new markets. • Assists in the development and implementation of marketing plans • Provides timely feedback to senior management. • Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin. • Maintains accurate records of all pricings, sales, and activity reports. • Creates and conducts proposal presentations. • Controls expenses to meet budget guidelines. • Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented. Show less



Plaine and Son

• United States
• Manufacturing

• General Manager

  • Jan 2000 - Sep 2013

  General operations Management of Bike and Ski retail company Duties Include: • Oversee activities directly related to making selling retail services. • Direct and coordinate activities of businesses and departments concerned with the buying, pricing, sales, and distribution of products. • Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement. • Manage staff, preparing work schedules and assigning specific duties. • Direct and coordinate organization's financial and budget activities to fund operations, maximize investments, and increase efficiency. • Establish and implement departmental policies, goals, objectives, and procedures, conferring with owner, and staff members as necessary. • Determine staffing requirements, and interview, hire and train new employees, and oversee those personnel processes. • Plan and direct activities such as sales promotions, coordinating with other manufacturers as required. • Determine goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand. • Locate, select, and procure merchandise for resale, representing owner in purchase negotiations. Show less