Email Marketing Specialist

• Sep 2022 - Present

Strategy and content lead for conscious ecom clients’ email & SMS marketing.

Senior Email Planner

• Jun 2022 - Sep 2022

Freelance Marketing Consultant

• Nov 2019 - Present

Providing email marketing and general marketing support to small independent conscious brands and clients in the arts industry. Providing email marketing and general marketing support to small independent conscious brands and clients in the arts industry.

Email Marketing CRM Specialist

• Feb 2020 - Jun 2022

Eastside Co is a full-service digital agency with a reputation as one of the world’s most trusted Shopify Partners. As Eastside Co’s Email Marketing Specialist, I am solely responsible for managing (in full, part or in a consultancy remit) CRM strategy for 10 client brands. Within the email marketing tactic our portfolio is continually growing, and currently includes international and startup brands across FMCG, sustainable and luxury goods. My clients sit within the following industries; fashion, makeup, skincare, period products, off-roading car accessories, pet care and pet food. My work includes: - Writing in-depth audit and strategy documents to win new clients - Representing the agency and my marketing tactic on client calls, consulting and advising clients on next steps - Building out campaigns for promotional periods as well as evergreen BAU content - Lifecycle Marketing to nurture, upsell, cross sell, win back and boost retention - Delegating tasks and managing workload of 2 marketing executives - Experienced with a number of ESPs: Klaviyo, DotDigital, Mailchimp, Omnisend, Emarsys and Drip, their app integrations and proficient with Shopify Partners Dashboard - Writing on-brand engaging copy and creating digital content - Designing automated email flows, campaigns and digital assets, setting briefs to designers, making website updates & defining audience segmentation - Auditing, writing, implementing and evaluating marketing detailed strategies to win new clients and drive growth - In-depth analysis of data against KPIs, reporting on growth, engagement and deliverability - Working with partner platforms SMS Bump and Yotpo to deliver SMS marketing strategies to complement email marketing Show less

Digital Editor

• Nov 2018 - Oct 2020

Project management and execution on implementing metadata for B2B interior product catalogues to optimise for search (SEO). This role utilised my knowledge of materials, furniture design and manufacturing processes along with understanding of project management and meta data. Project management and execution on implementing metadata for B2B interior product catalogues to optimise for search (SEO). This role utilised my knowledge of materials, furniture design and manufacturing processes along with understanding of project management and meta data.

Marketing Campaigns Officer

• Mar 2019 - Feb 2020

Managed all marketing channels for visual arts, learning & participation and commercial streams of the business - including email marketing, print and digital advertising, press & pr, organic & paid social, print design, website updates and optimisation. I was also Green Champion Rep for Marketing, driving change to organisational sustainability. Managed all marketing channels for visual arts, learning & participation and commercial streams of the business - including email marketing, print and digital advertising, press & pr, organic & paid social, print design, website updates and optimisation. I was also Green Champion Rep for Marketing, driving change to organisational sustainability.

Communications & Development Coordinator

• Oct 2017 - Feb 2019

Marketing, Press & Development Coordinator

• Aug 2017 - Oct 2017

Information Assistant

• Jun 2017 - Oct 2017

IT Support Tutor

• Sep 2015 - Jan 2017

Learning Community Forum Rep

• Sep 2013 - Dec 2015

Legal Office Administrator

• Jan 2016 - Sep 2016

Library Assistant

• May 2012 - Sep 2016