Experience

Empower Associates

• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Product Lead

  • Sep 2022 - Present

  Empower Associates is a team of independent recruiters who represent one brand that truly empowers their ability to expand their candidate and client networks, giving our Associates the ability to far outpace their personal revenue and gross margin growth targets faster than any other platform currently available in today's competitive marketplace. • Created a design roadmap for features with priority to fast-track deployment • Designed a Google Chrome Extension for Empower to help recruiters easily import candidates in CRM with a one click. (Under development) • Re-did filters in Empower CRM to help increase the search results and make a easier user experience for users. Show less



Dsgn4Good.

• Pakistan
• Design Services
• 1 - 100 Employee

• Founder

  • Nov 2022 - Present

  Design for Social Good (dsgn4good) is an initiative that seeks to use design to create positive social change. We believe that design can be used to create meaningful solutions to the world’s most pressing problems. Our mission is to bring together designers, developers, and other creative professionals to collaborate on projects that make design as accessible as possible. My vision is to decentralise knowledge of UI/UX design and its use to make working digitals solutions in Pakistan with the help of young change makers like my team at dsg4good. Show less



Institute of Emerging Careers

• Pakistan
• E-Learning Providers
• 200 - 300 Employee

• UI/UX Lead Trainer | Mentor

  • Apr 2021 - Present

  - Designed the course holistically with supplementary materials to give students a comprehensive understanding of UX Design. - Graduated 4 cohorts of underprivileged students; helped prepare their design portfolios and interviews. As a result, students (almost all) have consistently secured top jobs at renowned companies, with salaries exceeding 100,000 PKR. - Designed the course holistically with supplementary materials to give students a comprehensive understanding of UX Design. - Graduated 4 cohorts of underprivileged students; helped prepare their design portfolios and interviews. As a result, students (almost all) have consistently secured top jobs at renowned companies, with salaries exceeding 100,000 PKR.



Bayt.com

• 1 - 100 Employee

• • Apr 2021 - Sep 2022

  YallaMotor is a Bayt.com property under its Ad Sales Division.• Directly contributed to the implementation of data driven UI/UX Overhaul that resulted in the "Growth" of Monthly Users (Used Cars UAE) by 240% (3.4x), PVs (Used Cars) uplift by 42%, Session Duration by 8.1%, DAU by 106% (2x), Chat Leads by 182% (2.8x), and Call Leads by 166% (2.7x)• Used Microsoft Clarity to review user interactions from the Landing page for the purpose of improving UX to reduce bounce rate.• Designed YallaMotor App (Flutter – under development) - making the best UX using Data, and setting Events to gauge data• Incorporated SCRUM Methodology for more Agile practices in Product Lifecycle• Introduced Agile Practices to divide the Product backlog into 4 Quarters and assign tags on them. Also established a full Product Cycle for each task.• Increased efficiency of processes by managing JIRA tickets and organizing tasks for clarity of Product Strategy and Vision. Aliging UI/UX, FE, BE teams and Stakeholders.• Planned and re-launched SCRUM/AGILE methodology to streamline the Product Delivery Cycle. • Identified the reasons for failure of Sprints in the past, and tailored SCRUM rules that suit YallaMotor Product Team.• Introduced two documents: BRD (Business Requirements Document) and PRD (Product Requirements Document) to lock the requirements and set KPIs/Metrics for expected uplift in CTR, CR etc.• Created a design system and to increase efficiency and making the system more decentralized, made directory of XD files and a sheet for XD links.• Working on growth model, using the HEART framework of Google to improve engagement, adoption, retention, CR, and reduce churn rate. • Working to design best in trend and data driven app. - making the best UX using Data, and setting Events to gauge data• For future, plan to use Python and data sets to show our users personalized Ads, to create an urgency for users. Result: Increased Retention and more successful leads. Show less

• • Mar 2020 - Apr 2021

  YallaMotor is a Bayt.com property under its Ad Sales Division.• Worked on designing and implementing new features• Revamped and Home Page, Login/SignUp Pages, VDP, and Listings Pages for Yallamotor.com Mobile Web• Revamp business KPIs to create a long-term strategy. • Introduced and incorporated Ad Packages (Basic, Super, Hyper) to increase GMV• Fixed UX flows for generating leads (introduced Email) for a seamless UX• Looking after the product functionality and strategizing for sessions increase• Revamped Used Cars, Certified Used Cars, New Cars, and Leasing Section on Bayt UI• Incorporated SCRUM Methodology to make Product Life Cycle more Agile.• Introduced BRDs and PRDs for better documentation• Incorporated ASANA for making Quarterly Product Roadmaps to achieve OKRs Show less



Daraz

• Bangladesh
• Retail
• 1 - 100 Employee

• Product Owner

  • Nov 2019 - Mar 2020

  • Responsible for managing Daraz app Home Page for PK, LK, BD, and NP. • Manage end-to-end product lifecycle including research, development, QA and release plan. • Performed gap analysis on the user experience in 5 ventures to evaluate missing features and improve UX. • Revamp business KPIs to create a long-term strategy. • Solution evaluation of 3 major homepage modules including DarazMall, Fashion and DMart including UI/UX, landing pages, home page algorithms. • Co-ordinating with Alibaba and Lazada resources to create a long-term roadmap for front end. • Managed a team of developers and QA for successful front-end releases. • As a result of implementation of HP Module (DMart), grew CTR by 120% (2x uplift), Module Click UV by 72%, and Guided GMV by 33% Show less



Dubizzle Labs

• Pakistan
• IT Services and IT Consulting
• 200 - 300 Employee

• Product Designer

  • Nov 2018 - Nov 2019

  Product Designer at Zameen.com • Conceptualized and designed Zameen Careers Portal desktop web and mobile UI layout • Designed and created the UI layout of “Add Property” section of prop.pk for mobile and desktop web • Designed and created UI/UX of “Members Area” section for Prop.pk desktop web and mobile • Conceptualized and designed the Propforce.com digital design guidelines, Affiliates app and web-mobile interface in line with the product’s business model • Created flow of wireframing and design prints for “Client Section” and “Leads Section” for PropForce app • Designed Zameen.com career portal for desktop and mobile web • Introduced a new product feature, named “Auto Utilization” for Zameen.com Profolio, to ensure maximum usage of user’s credits • Currently working on User Acceptance Testing (UAT) of Zameen.com mobile app • Conducting user experience audit of Prop’s UAE portal Show less



PakVitae (Pvt) Ltd

• Pakistan
• Manufacturing
• 1 - 100 Employee

• Partner & Product Designer

  • Sep 2017 - Aug 2018

  Led the pilot project in an Afghan refugee camp, providing 500, off-grid easy to use water filters which, in turn, impacted hundreds of lives. Led the pilot project in an Afghan refugee camp, providing 500, off-grid easy to use water filters which, in turn, impacted hundreds of lives.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Operations Intern

  • Jul 2017 - Sep 2017

  Operations Intern, Supply Chain Department Divisions: CPD and PPD Project: End life cycle Project (SLOB Cleanup) • Developed and implemented FEFO alert tracker to track down and utilize stocks in danger of becoming obsolete to save costs • Made stock movement plans between the South, Central, and North regions under SC Planning Department • Reviewed and analyzed individual SKUs and created reports to streamline the process • Organized low-cost, energy efficient, sustainable cleanups SLOBs in warehouses for fresh products • Recommended effective practice of DOC Optimization for sustainable Supply-Chain Show less



National University of Sciences and Technology (NUST)

• Pakistan
• Higher Education
• 700 & Above Employee

• Summer Research Assistant

  • Jul 2016 - Jan 2017

  • Worked under the-then Dean of School of Chemical and Materials Engineering (SCME), Mohammad Mujahid , Dr. Sofia Aftab and Dr. Aftab Ahmed in Nano-synthesis Laboratory. • Topic: ‘Self-Cleaning properties of Titanium dioxide nano-composites’ • Synthesized titanium dioxide nano-composites using refluxing method (reflux condenser) • Studied Photocatalytic activities of Titanium Dioxide, Surface Morphology of Titanium Dioxide of coated glass surface, topography of the sample using SEM. • Worked under the-then Dean of School of Chemical and Materials Engineering (SCME), Mohammad Mujahid , Dr. Sofia Aftab and Dr. Aftab Ahmed in Nano-synthesis Laboratory. • Topic: ‘Self-Cleaning properties of Titanium dioxide nano-composites’ • Synthesized titanium dioxide nano-composites using refluxing method (reflux condenser) • Studied Photocatalytic activities of Titanium Dioxide, Surface Morphology of Titanium Dioxide of coated glass surface, topography of the sample using SEM.