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5.0

/5.0
/ Based on 2 ratings
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Kristie Asciak

Hannah started as the PR manager for our work on Bacardi Express and then was also awarded our Trade Media work because she was doing such a great job. Hannah was worked on our business like a long-standing member of the team. She was forthcoming with ideas and constructive feedback, understood and managed the sensitivities of an spirits brand in the social spotlight and ultimately delivered a campaign that exceeded KPI's for both reach and messaging. I would love to work with Hannah again and wish her the best of luck in her future roles.

Tammy Board

Hannah is an absolute pleasure to work with. She is very skilled in the area of Digital Marketing and works extremely well with our Marketing teams, Agency Partners and Digital Team. Hannah is a team player, never afraid to jump right into the fire and work toward resolutions. She is very creative, but is diligent to ensure all compliance guidelines are followed properly. I would highly recommend Hannah to anyone looking to move their Digital Marketing efforts to the next level. She is an outstanding person and a true professional.

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Credentials

  • Mental Health First Aid
    Mind Hong Kong (Mind HK)
    Sep, 2020
    - Sep, 2024

Experience

    • Hong Kong
    • Mental Health Care
    • 1 - 100 Employee
    • Managing Director
      • Aug 2021 - Present

    • Head of Marketing and Strategy
      • Sep 2020 - Aug 2021

    • Communications Manager
      • Jan 2020 - Sep 2020

      The City Mental Health Alliance Hong Kong is a collaborative venture founded by city businesses. Championed by senior leaders, the Alliance is business led and expert guided and aims to create a culture of good mental health for workers in the city of Hong Kong, share best practice and increase mental health understanding.Visit www.cmhahk.org for further information.

    • Co-Founder
      • Jun 2019 - Jun 2021

      While on Maternity Leave, myself and a fellow mum/friend set up Bubs in Pubs...Bubs in Pubs is a community inspired initiative in Sai Kung (where I live) where (to date), two establishments have responded to parents and caregiver’s needs by providing a drop in soft play area and child appropriate menu at different times of the day during the week.Sai Kung is quite unique in that there aren’t many complexes which have facilities for little ones and what is/was lacking was restaurants and pubs with soft play areas. My friend and fellow mum Katie (Larson) were fed up of walking around Sai Kung in either the blazing sun or pouring rain looking for somewhere to drink good coffee and let our little ones crawl around. We didn’t believe it was just us so put a survey out on the Sai Kung Mummies Facebook page and quickly learnt that 125 others agreed with us!Once we had that data, we took it to the establishments and it quickly started from there!

    • Musicians
    • 1 - 100 Employee
    • Maternity Leave with #2
      • Jul 2018 - Jan 2020

    • Hong Kong
    • Non-profit Organizations
    • 1 - 100 Employee
    • Asia Employee Wellbeing Week Programme Manager - Part Time
      • Sep 2017 - Jul 2018

      Community Business is a not-for-profit organisation whose mission is to lead, inspire and support businesses to have a positive impact on people and communities.In my role as 'Asia Employee Wellbeing Week Programme Manager', I:* Managed the overarching strategy, planning and early execution (I headed off 2 months prior to launch to have my daughter) * Sourced media partners, supporting organisations, sponsorship and participating organisations * Project managed the build of a pioneering virtual platform* Created the marketing plan and worked with our internal team to deliver * Managed the budget

    • Diversity and Inclusion Consultant - Part Time
      • Jan 2017 - Sep 2017

      On returning from Maternity Leave, I worked flexibly on a project basis for Community Business.

    • Head of Diversity & Inclusion in Asia Network (DIAN)
      • Sep 2015 - Dec 2016

      Community Business is a not-for-profit organisation whose mission is to lead, inspire and support businesses to have a positive impact on people and communities.In my role as 'Head of DIAN', I had overall responsibility for ensuring DIAN’s (Diversity & Inclusion in Asia Network) position as the leading diversity and inclusion network in Asia. This included managing a passionate internal team of three and involved delivering a dedicated and bespoke program of events, thought leadership, networking opportunities, workshops, client management, research and more to 50+ strong corporate network from a diverse range of industries.

    • Maternity Leave with #1
      • Jul 2016 - Jan 2017

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • Senior Social Media Manager
      • Oct 2014 - Sep 2015

      I relocated from Sydney to Hong Kong where my role expanded to include creating and managing digital processes, efficiencies, and strategic direction across digital and social for our South East Asia markets (Philippines, Thailand, Vietnam and Indonesia).I was also a Diversity & Inclusion champion and sat on the global steering committee of Brown Forman’s women’s employee resource group GROW as well as run the North Asia chapter.

    • Senior Social Media Manager
      • Jan 2013 - Sep 2015

      Senior Social Media Manager working on the social and content strategy for the Brown-Forman brands active in Social Media including Jack Daniel's; Gentleman Jack; Southern Comfort; Jägermeister; Woodford Reserve; el Jimador and Chambord.

    • Australia
    • Advertising Services
    • 100 - 200 Employee
    • Senior Community Manager
      • Oct 2010 - Jan 2013

      Managed Social Media campaigns and Community Management for Volkswagen, Telstra, Arnott's Tim Tam and Mango's pro-bono clients Ronald McDonald House Charities and The Wayside Chapel. Previous campaigns worked on have included Virgin Money and Tourism Australia. Managed Social Media campaigns and Community Management for Volkswagen, Telstra, Arnott's Tim Tam and Mango's pro-bono clients Ronald McDonald House Charities and The Wayside Chapel. Previous campaigns worked on have included Virgin Money and Tourism Australia.

    • Australia
    • Musicians
    • 1 - 100 Employee
    • PR and Publicity Manager
      • Aug 2008 - Aug 2010

      Headed up the PR arm of Peer Group, managing multiple client campaigns from planning stage (strategy, budgets), campaign roll out and evaluation. Worked on Tooheys Extra Dry (uncharTED and The Lab), BACARDI EXPRESS, HP (Big Day Out sponsorship), Go Font Ur Self* (Typography art exhibition). A selection of bands including: Mercy Arms, Hot Little Hands, Lost Valentinos, John Steel Singers; plus did the trade PR for the business Headed up the PR arm of Peer Group, managing multiple client campaigns from planning stage (strategy, budgets), campaign roll out and evaluation. Worked on Tooheys Extra Dry (uncharTED and The Lab), BACARDI EXPRESS, HP (Big Day Out sponsorship), Go Font Ur Self* (Typography art exhibition). A selection of bands including: Mercy Arms, Hot Little Hands, Lost Valentinos, John Steel Singers; plus did the trade PR for the business

    • Australia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Nov 2007 - Apr 2008

      Senior Account Manager working on Time Out Sydney Magazine and Virgin Mobile's sponsorship of The V Festival. Senior Account Manager working on Time Out Sydney Magazine and Virgin Mobile's sponsorship of The V Festival.

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Manager
      • Jan 2005 - Nov 2007

      Worked on a number of clients and campaigns including Clotheshow Live, V Festival, Carling, Pot Noodle, Bertolli, PG Tips, Lipton Ice Tea, Nintendo, Shock Absorber, Scissor Sisters in Trafalgar Square, Blue Sky Day in Edinburgh for Expedia, lots and lots of gigs and live events... Worked on a number of clients and campaigns including Clotheshow Live, V Festival, Carling, Pot Noodle, Bertolli, PG Tips, Lipton Ice Tea, Nintendo, Shock Absorber, Scissor Sisters in Trafalgar Square, Blue Sky Day in Edinburgh for Expedia, lots and lots of gigs and live events...

    • Account Executive
      • Jan 2003 - Jan 2004

      I completed my university gap year at Cake working on Lipton Ice Tea and Clotheshow Live I completed my university gap year at Cake working on Lipton Ice Tea and Clotheshow Live

Education

  • International Coaching Federation
    Core Essentials Graduate, Coaching
    2015 - 2016
  • University of Technology Sydney
    Diploma, Digital Strategy
    2008 - 2008
  • Bournemouth University
    Bachelor of Arts (BA), Public Relations
    2000 - 2004

Community

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