Hallie Kay

Copywriter at FOVNDRY (formerly Van Eperen)
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Contact Information
Location
Washington DC-Baltimore Area
Languages
  • English Native or bilingual proficiency
  • Hebrew Limited working proficiency
  • Spanish Limited working proficiency

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Bio

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Experience

    • Copywriter
      • Dec 2022 - Present

      Clients: Lincoln Property CompanySummer 365Harbaugh Coaching Academy MHSOMonday PropertiesMoCo360Sterne KesslerKnollwood Maryland Economic Development Corporation (MEDCO)Girl Scouts of Central Maryland

    • Junior Copywriter
      • Nov 2021 - Dec 2022

      * Drafts both short- and long-form copy for collateral, including print, web/digital, videos, social, etc. * Proofs content, ensuring alignment with AP, brand, target audience, and medium styles as applicable * Participates in internal planning meetings and brainstorm sessions * Conducts background research as applicable to inform the generation of content and ideas * Supports senior creative staff in strategic and creative concepting efforts

    • United States
    • Retail Furniture and Home Furnishings
    • 1 - 100 Employee
    • Copywriter & Content Creation Intern
      • Jun 2021 - Nov 2021

      * Maintained brand voice across multiple channels, ensured consistency in messaging * Assisted with content planning and creation, collaborated with channel owners to support goals and KPIs of all marketing channels (social, email, SMS, paid, direct mail, retail, and site) * Collaborated with retention manager and graphic designer to create compelling marketing emails, helped to maximize open rates, click-through rates and conversion * Wrote and edited copy for new products and imports sitewide Show less

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Writer and Copyeditor
      • Jul 2020 - May 2021

      Collaborated with fellow writers and copyeditors to produce exciting digital content weekly, amplifying readership of digital issue and social platform engagement for student-led fashion lifestyle and culture magazine Collaborated with fellow writers and copyeditors to produce exciting digital content weekly, amplifying readership of digital issue and social platform engagement for student-led fashion lifestyle and culture magazine

    • United States
    • Design
    • 1 - 100 Employee
    • Digital Marketing Assistant
      • May 2020 - Jan 2021

      * Drafted and edited digital campaign and video script copy

    • New Ambassador Coordinator
      • May 2020 - Jul 2020

      * Engaged with 50-100 prospective ambassador candidates daily, guided each through the brand ambassador registration process

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Intern
      • Sep 2019 - Dec 2019

      * Reported, wrote, and copyedited eight long- and short-form stories for the magazine and Bethesda Beat, the magazine’s daily new source * Pitched story ideas, conducted background research, fact-checked stories, and transcribed audio for editors and fellow writers * Worked closely with the editorial and art departments to incorporate photo and copy in a cohesive manner * Reported, wrote, and copyedited eight long- and short-form stories for the magazine and Bethesda Beat, the magazine’s daily new source * Pitched story ideas, conducted background research, fact-checked stories, and transcribed audio for editors and fellow writers * Worked closely with the editorial and art departments to incorporate photo and copy in a cohesive manner

    • United States
    • Executive Offices
    • 200 - 300 Employee
    • New Member Educator
      • Dec 2018 - Dec 2019

    • Assistant Recruitment Chair
      • Aug 2018 - Jan 2019

    • United States
    • Food and Beverage Services
    • Content Creator
      • Apr 2019 - Sep 2019

      Managed and created Instagram content, improved user engagement and audience growth via Instagram business tools, web metrics & analytics. Wrote & edited original blog content for Squarespace website. Managed and created Instagram content, improved user engagement and audience growth via Instagram business tools, web metrics & analytics. Wrote & edited original blog content for Squarespace website.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Outreach & Digital Communications Intern
      • Jun 2019 - Aug 2019

      Conducted a comprehensive competitor digital marketing analysis of over eight media literacy competitors. Planned solution-oriented public relations strategies through market research with marketing and outreach departments Conducted a comprehensive competitor digital marketing analysis of over eight media literacy competitors. Planned solution-oriented public relations strategies through market research with marketing and outreach departments

    • Features Staff Writer
      • Oct 2018 - Jun 2019

      - Attended weekly pitch and story meetings- Pitched stories for digital publication - Interviewed subjects, did original reporting and helped to copyedit stories

    • News Reporter
      • Sep 2018 - Jun 2019

      - Attended weekly pitch and story meetings- Pitched stories for digital publication - Interviewed subjects, did original reporting and helped to copyedit stories for The Mitzpeh news section

    • United States
    • Design Services
    • 1 - 100 Employee
    • Camp Counselor
      • Jun 2016 - Aug 2018
    • United States
    • Retail Apparel and Fashion
    • Hostess
      • Jun 2017 - Jun 2018

Education

  • University of Maryland College Park
    Bachelor of Arts - BA, Journalism
    2017 - 2021
  • University of Maryland
    Minor, Art History, Criticism and Conservation
    2019 - 2021
  • Saint Louis University - Madrid Campus
    Art History, Criticism and Conservation
    2020 - 2020

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