Gwynneth Goodspeed

Sales & Marketing Administration Assistant at ICE Tech
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Location
City of Johannesburg, Gauteng, South Africa, ZA

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Credentials

  • Trello Essential Training
    LinkedIn Learning
    Aug, 2021
    - Sep, 2024
  • The Complete Web Developer Course 2.0.
    Coursera, Udemy
    Apr, 2021
    - Sep, 2024
  • Wordpress for Beginners
    Coursera, Udemy
    Nov, 2020
    - Sep, 2024

Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Sales & Marketing Administration Assistant
      • Jun 2021 - Present

    • South Africa
    • Law Practice
    • 200 - 300 Employee
    • Business Development
      • Aug 2019 - Aug 2020

      Guide business development direction within the partnershipThis process entails:- Analysing client data to determine key focus areas, key clients, prospects and key decision makers within each area- Liaising directly with identified clients and prospects in arranging business meetings on behalf of the partners- Creating detailed business trip schedules of confirmed meetings for traveller to use whilst abroad- Preparation of packs for business meetings (information included is client research, filing stats, full detail of meeting objectives)- Post trip analysis and feedback sessions with partners to obtain and gather relevant data for future trip planning.Management and control of the business development and international conferences budgetOrganisation of all international conference logistics. The process followed for conferences is very similar to the one adopted above. Conference delegate lists are analysed to determine current and potential clients to meet with.Travel and accommodation arrangements for all business trips (locally & internationally)Developing and maintaining relationships within the business at all levelsManaging external suppliers and client relationshipsInternational Trademark Association (INTA): Developing and managing attending partner’s schedules for the conference. Arranging the client function and liaising with suppliers in the country where INTA is hosted. Arranging the company’s hospitality suite. Flying with the partners to the conference and overseeing the hospitality suite during the conference and assisting the partners where necessary during their stay.Stats: compiling the firms’ stats and reporting to the partners on the results found. Stats that are currently reported on:- Trade Marks on a monthly basis- Patents on a monthly basis- Analysing clients lost and gained each month against previous year.

    • Marketing Specialist
      • Jul 2011 - Jul 2019

      Responsible for the following Marketing and Business Development functions:Budget: Compilation of yearly marketing budget and presenting final figures to the finance working group, overseeing and managing the marketing department’s budget within the financial year. Ensuring that the department stays in line with what has been budgeted for the financial year.Stats: compiling the firms’ monthly comparative stats and reporting to the partners on the results found.Public Relations: Working closely with the firms’ PR company in identifying and pursuing various communication opportunities and liaising with the relevant professionals.Developing and executing social media strategies. Local Business Development: Assisting with the implementation of the local business development strategy. Identifying key clients and prospects to target within the various target areas and arranging the business trip with the assistance of the partners.Brand management including briefing of advertising agencies, ensuring quality control and alignment with firm's Corporate Identity for all marketing materials.Client Research: doing research on potential and current clients and assessing their activities in various fields.Planning and organising of internal and external events including end of year client functions, sports / golf days, lunches and seminars.Booking of conferences, associated accommodation and flights for travellers.Managing relationships with current service providers. Assisting with the compilation and editing of our external client newsletter.Overseeing and organising sponsorships of exhibitions, events and seminars as well as the associated arrangements for these days.Organising public speaking slots for employees at conferences and seminars.Evaluating and identifying different advertising opportunities. Managing email campaigns and relevant databases.Promotional gifts.

    • GM Assistant
      • Jun 2010 - Jul 2013

    • Events Services
    • 1 - 100 Employee
    • Store Manager
      • Mar 2009 - May 2010

    • Office Assistant
      • Mar 2007 - Feb 2009

Education

  • DSM - Digital School of Marketing
    Course on Digital Marketing, Marketing/Marketing Management, General
    2021 - 2022
  • University of Cape Town
    Online Short Course, Foundations of Project Management
    2020 - 2020
  • University of South Africa/Universiteit van Suid-Afrika
    BCom in Marketing Management
    2011 - 2018
  • Tshwane University of Technology
    National Diploma in Office Management
    2003 - 2006
  • Lyttelton Manor High School
    Matric
    1998 - 2002

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