Okay, let’s tackle this. So Gordon has 74 years of experience, which is unusually long for a CEO. That’s a huge plus. He has a degree from Brigham Young University, which is a reputable institution. Skills like marketing strategy, entrepreneurship, and leadership are in demand. However, his age might be a concern for some clients. Maybe he can offer part-time or consulting services? Considering his experience and education, I estimate his hourly rate to be around $200. This is a bit lower than what I’d expect for a CEO with his level of experience, but it’s still a decent rate for a highly experienced professional in this field.