Experience

Spark Reply

• Italy
• Design Services
• 1 - 100 Employee

• Senior Strategy Consultant

  • Jan 2023 - Present

• Strategy Consultant

  • Feb 2021 - Jan 2023



MSA architecture + design

• United States
• Architecture and Planning
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2021 - Present

  - Social media management along with creating content for MSA blog;- In charge of marketing collateral and newsletter;- Google ads, SEO/SEM

• Marketing Coordinator

  • Nov 2019 - Jan 2021

  - Studied, strategised and re-designed the company’s website, optimising the user experience and increasing website views of 30% (August 2020 compared to February 2020)- End to end event planning from campaign creation to developing reports for both external and internal events and increased CTR by 58% and generated new leads with campaign management. - Increased brand awareness by representing the program at networking events.



AcctBlock

• United States

• UX & UI Designer - Contractor

  • Sep 2020 - Nov 2020

  - Delivered an end to end design for AcctBlock, a startup which integrates the principles of blockchain to real estate accounting.- Conducted heuristics analysis, user interviews, and usability walkthroughs and developed an implementable design system leveraging industry standards.- Effectively collaborated with three other designers and primary stakeholders remotely via Zoom and utilized Agile design method to deliver completed original project scope and handoff of design deliverables (hi-fi mockup, clickable prototype and synthesised research brief).



CORE:

• Mexico
• International Trade and Development
• 1 - 100 Employee

• Marketing and Branding

  • May 2019 - Jul 2019

  - Assisted the rebranding of company position and global image through Adobe Suite. - Supported event management process by sending invites, creating landing pages, onsite coordination and logistics.- Worked as a bridge between the NY and Milan office - Assisted the rebranding of company position and global image through Adobe Suite. - Supported event management process by sending invites, creating landing pages, onsite coordination and logistics.- Worked as a bridge between the NY and Milan office



Airlite

• Australia
• Facilities Services
• 1 - 100 Employee

• Executive Assistant to the CMO & Media Manager

  • Sep 2017 - Aug 2018

  - Managed and executed Airlite’s presence at top UK construction/real estate trade show, Ecobuild (40,500 attendees) and 2018 Milan Design Fair (386,000 attendees).- Worked as a trusted business partner with sales team to identify net new leads and ensure successful follow-up. - Created integrated campaigns and purchased digital ads on partners’ websites to increase event attendance and accelerate pipeline.- Increased event engagement by 12% through creative activities like live painting and live demonstration of product properties. - Successfully executed our UK launch through press management, on-site logistics and social media engagement. - Curated social and web presence of Airlite (Facebook, Twitter, Instagram, LinkedIn)



Ecole Mosaic

• Switzerland
• Primary and Secondary Education
• 1 - 100 Employee

• Summer Camp Counselor

  • Jul 2016 - Aug 2016

  - Summer Internship - Managed, supervised and looked after children of Mosaic, multicultural nursery and primary school of Geneva. - Summer Internship - Managed, supervised and looked after children of Mosaic, multicultural nursery and primary school of Geneva.



Studio Urquiola

• Italy
• Design Services
• 1 - 100 Employee

• Architecture

  • Jun 2015 - Aug 2015

  - Summer Internship - Carried out a project to convert a historical building into a 5-star luxury hotel commissioned by Lungarno Collection (Ferragamo) - Summer Internship - Carried out a project to convert a historical building into a 5-star luxury hotel commissioned by Lungarno Collection (Ferragamo)



LPArchitecture & Partners

• Italy
• Architecture and Planning
• 1 - 100 Employee

• Architectural Intern

  • Apr 2015 - May 2015

  - Summer internship - Part of team for various projects, mainly correcting renderings- Communicating with clients and creating mood boards to present to clients - Summer internship - Part of team for various projects, mainly correcting renderings- Communicating with clients and creating mood boards to present to clients



Scarsini Interiors

• Interior Design Assistant

  • Jun 2014 - Aug 2014

  - Shadowed Mrs. Scarsini with the refurbishment of an apartment in the Upper East Side - Shadowed Mrs. Scarsini with the refurbishment of an apartment in the Upper East Side