Experience

• 

  Cartera Commerce

  • Account Director
• 

  Cartera – A Rakuten Company

  • United States
  • Technology, Information and Internet
  • 100 - 200 Employee

  • Account Director

    • Jan 2017 - Present

    Lead large client relationships for online and in store shopping programs with loyalty programs and financial institutions. Drive omnichannel marketing campaigns and product roadmaps by partnering with senior and executive level client contacts to increase engagement within their loyalty or credit card programs.• Set and execute strategic account plans for a $10MM book of business with multi-year growth goals through strategic marketing planning, product enhancements and inclusion of the program value proposition within the partner’s communications. • Increase revenue by $2MM annually by implementing a new billable customer care product.• Uncover two new advertising sales opportunities within partner channels resulting in over $300K in annual billings.• Uncover and successfully negotiate for United Airlines to implement shopping offer APIs within the MileagePlus X app to increase our cross-channel presence and increase member acquisition growth by 50% per year.• Successfully manage all client audits by closing any findings within target deadlines, including negotiating less expensive solutions to minimize project costs.• Develop processes around client on-boarding process to train and launch new programs to Cartera’s network.• Promoted from Senior Manager and twice recognized as Cartera’s Employee of the Month.

  • Sr. Manager, Relationship Management

    • Jun 2014 - Jan 2017

• 

  EDI Staffing, an EDI Specialists Company

  • Raynham, MA

  • Director of Operations and Marketing

    • Nov 2012 - Jun 2014
    • Raynham, MA

    Recruited back to develop re-branding strategy to expand beyond core offering into other functions (IT, finance, and healthcare). Responsible for a $15MM P&L, including on-going budget review, cost management and forecasting.• Analyzed and managed lead generation process to increase new prosp...

• 

  Upromise

  • Director, Partner Development

    • Aug 2011 - Nov 2012

    Responsible for managing the marketing and business development efforts for direct partners in the Upromise business unit. Sold advertising campaigns (email, web placements and statement inserts), executed the campaigns, and provided analytics read-outs.• Developed long-term strategy to focus on expanding Local in-store CLO program, including mobile app.• Responsible for ad sales quota and reached 120% of plan.• Led the transition for our $100MM+ in annual sales dining program to a new reward structure, which included site and member communication updates.• Managed the transfer of the grocery program to a third-party provider, including a new product UX and a multi-channel communication plan.• Promoted from Marketing Manager.

  • Marketing Manager

    • Sep 2010 - Jul 2011

• 

  EDI Staffing, an EDI Specialists Company

  • United States
  • Staffing and Recruiting
  • 100 - 200 Employee

  • Director of Marketing & Operations

    • May 2009 - Aug 2010

  • Marketing Manager

    • May 2000 - Apr 2009

• 

  B2B Contact

  • Raynham, MA

  • Marketing Manager

    • Jan 2002 - Aug 2010
    • Raynham, MA