Experience

AUA Industria

• Kenya
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Development Manager | Regional

  • Feb 2023 - Present

  - Develop and align business propositions by analyzing new-venture integration to the current business and grow revenues by at least 8% YOY. - Run market research UX, growth areas, trends, customers CX, partners, products, and services, leading to successful implementation and development of new business opportunities. - Reduce customer churn rate by 90%. - Carry out Sales and Marketing forecasts, Financial analysis together with Finance Lead and present findings to Ex-Com on its feasibility and sustainability. - Grow convertion rate by 30% by managing strategic relationships with existing and potential clients constantly and consistently. - Coordinate Commercial team with other internal and external stakeholders on launch campaign parameters, objectives, and timings. - Set SMARTER goals/ targets for the Commercial team, and develop strategies to meet them. - Regularly and timely report project metrics to Directors / Ex-Com Members and other relevant stakeholders and advice on optimization, corrective actions, and preventive actions (CAPA) - Assist with statistical analysis and other financial projects; Using analytic tools such as Power BI, Ms. Excel, and Serasoft. Show less



Amiran Kenya Ltd

• Kenya
• Farming
• 100 - 200 Employee

• Market Development Manager | National | Strategist

  • Mar 2022 - Jan 2023

  - Created the demand for company products in existing and new markets which was pivotal in the growth of our revenues by 23%. - Developed and implemented a proper framework for the growth of the seed business by introducing 7 new varieties. - Optimized the company’s market share against industry leaders through product and market activations across the 7 regions. - Handled key accounts in the vegetable seed industry and ensured growth in the hectarage of Amiran products by 15%. - Mapped out potential customers, partners, and leads for the organization to generate new opportunities for the business which improved TOT by over 60%. - Implemented timely campaigns and marketing activities aligned with the season and ensured ROI is realized. - Oversaw cross-functional coordination with the product development team on market challenges and gaps to be filled. - Created marketing and training materials in collaboration with the marketing team which improved our visibility by 38% with visible ROI. - Cultivated an agile culture by Keeping abreast and reporting competitor activities and market trends/shifts; prepared strategies to curb competition and adjust to new trends. - Resolved customer complaints promptly. - Developed an effective pricing model – profitable to the company and competitive in the market. Show less



Diverse Solutions Ltd

• Transportation/Trucking/Railroad

• Commercial Consultant | Manufacturing | FMCG

  • Jan 2021 - Feb 2022

  - Client Acquisition and Retention - Implemented strategies that expanded the company's clientele base and significantly reduced customer churn rate. - Identified and developed market opportunities in untapped regions, resulting in a market share gain of 30%. - Conducted market surveys to evaluate product SKU viability and identified new markets, resulting in tripled brand visibility and increased sales growth. - Developed SOPs that improved operational efficiency by 90%. - Streamlined sales functions and fostered inter-departmental collaboration to enhance synergy within the organizations. - Marketing Campaigns - Designed and executed marketing campaigns and created marketing calendars that optimized costs and achieved a 60% return on investment. -Guided product costing and monitored profitability by category and region. -Managed distributor expectations, stockist requirements, and farmer needs while safeguarding the company's interests. -Utilized analytical tools such as Power BI and Sera Soft for comprehensive business analysis, enabling data-driven decision-making. - Operational Efficiency and Performance Improvement - Enhanced team and organizational agility to thrive in a fast-paced retail and manufacturing industry. - Established a performance-oriented culture by revising and developing Key Performance Indicators (KPIs) aligned with realistic Key Result Areas (KRAs) for the department. - Designed, implemented, and reviewed policies to promote work ethics and maintain best practices within the department. - Successfully collected outstanding bad debts amounting to over 14 million. - Prepared accurate monthly, quarterly, and annual sales forecasts and set performance goals for the team. - Implemented effective sales strategies that considered target market dynamics and competitor alternatives. - Reduced Days Sales Outstanding (DSO) from an average of 43 days to 8 days, significantly improving cash flow and long-term profitability. Show less



Kenya Highland Seed Co. Ltd.

• • Dec 2018 - Nov 2020

  - Market Expansion and Customer Acquisition - Implemented effective strategies that increased the company's trading customers by over 45% in East Africa. - Introduced new product varieties to customers in multiple regions and countries, including Kenya, Uganda, Tanzania, and Rwanda.- Led and guided field teams to achieve company objectives aligned with the company's vision.- Formulated and executed marketing strategies that resulted in a 35% improvement in team performance. - Telesales and Call Center Management - Established call centers in the region to promote telesales, ensuring consistent sales throughout all seasons. - Monitored and ensured collections within the stipulated credit period, maintaining an average of 30 days.- Managed account relationships and adjusted credit terms and discounts for clients based on performance and revenue growth.- Product Launch and Market Penetration - Successfully introduced Tomato Terminator F1, Onion Red King F1, and Lucerne (Alfa Alfa) in the East African market. - Prepared weekly and monthly reports using MS PowerPoint and Excel, providing recommendations for corrective and preventive actions (CAPA).- Organized and facilitated training programs for large growers (Key Accounts), agro-dealers, and farmers, reaching a total of 4,500 participants across the region. - Retail Support and Activation - Supported the retail function by providing assistance to stockists on product awareness and organizing market storming and product activations.- Team Management and Talent Acquisition - Collaborated with HR in recruiting and acquiring qualified, responsible, and proactive field staff for various roles within the organization.- Route to Market Optimization - Developed Route to Customer (RTC) approaches, resulting in a 35% increase in company efficiency, including the implementation of trade marketing and modern trade strategies. Show less

• • Jul 2017 - Nov 2018

  - Came up with annual sales budgets/ targets, and propelled sales to surpass set targets.- Identified new business opportunities that the company capitalized on and ensured 90% sales conversion.- Addressed issues raised by clients (Top-Tier), and ensured they were satisfied (Customer Excellence), and led to business growth of at least 15% per customer.- Coordinated with the inventory manager to come up with ideal re-order levels, depending on consumption and lead times.- Identified and trained out-growers & increased business volumes with export horticulture firms by 12% in 1 year. - Was the Vice Chairperson of the S.H.E Committee.- Planned and coordinated internal staff training Quartely. - Directly trained clients and sold chemicals from manufacturers; Bayer, Osho, and Syngenta to B2Bs. Show less



ARM CEMENT LTD (Mavuno Fertilizers Department)

• Regional Sales Manager | East of Rift Kenya

  • May 2016 - Jun 2017

  - Managed sales accounts in the region. - Surpassed the annual sales target by 8% in the first quarter. - Coordinated Marketing research and advised accordingly. - Drove collections against the target and gradually reduced the credit period. - Coordinated FIPS programs and FCI projects within the region. - Trained Farmer groups (150 farmers monthly), Agro dealers (2 monthly), and large-scale commercial farmers (broad acre) on company products; and from the training, realized sales (Sales Conversions of 80%). - Developed crop-specific fertilizers that addressed the nutrition needs of specific crops in various value chains like Tea, Coffee, Tomato, Potato, Cereals etc. - Coordinated ASK shows, county events, expos, and other marketing events within the region. - Established links and relationships with both new and existing clients - Onboarded new clientele (both Large Scale & Small Scale farms and farmers ) which helped us generate more revenues (38%) for the organization. Show less

• Regional Sales Representative | Naivasha, Nairobi, Kiambu, Kajiado

  • Sep 2014 - Apr 2016

  - Streamlined the relationship between clients and the company, Customer Service program. - Set up the company’s Social media pages targeting online sales that increased sales revenues by 15%. - Rolled out market intelligence that advised the company on how to gain a competitive edge in the market. - Propelled sales of seed by over 14% across the region. - Introduced new seed varieties in the market; e.g. Red Pinoy F1 (Onion), and Pretoria F1 (Tomato), and achieved sales of approx. USD. 0.8 M of the new varieties. - Facilitated field demos and Agricultural shows. - Trained farmers on seed varieties and collaborated with bodies such as IFDC, SNV, DLV, and MOA in training farmers. - Coordinated with players in the wider horticulture field in forming power teams that enabled wider visibility of the brand and grew our market share from 15% to 24%. - Managed the KIAMA project under the Kiambu county government. Show less



Stokman Rozen Kenya

• Inventory Control Officer | Kenya

  • Feb 2014 - Aug 2014

  - Implemented Kaizen Principles in the stores' department that improved department efficiency by at least 50%. - Prepared LPOs to ensure that only the required amounts are ordered. - Enhanced optimum stock inflows & outflows, and maintained minimum inventory levels. - Liaised with the credit control department to ensure that all suppliers were paid in good time, within the agreed credit terms. - Improved compliance with SOPs from 30% to 80% throughout the internship period. - Maintained good working relations with company suppliers, who supported our initiative from bulk ordering to the Just in Time model. - Reduced inventory levels by 70% (USD. 1.1M) by implementing the JIT system in 4 months. Show less