Senior Associate- Digital Marketing

• Nov 2020 - Present

• Performance marketing – Responsible for all outbound digital media efforts. Plan the media mix and drive campaigns to help generate a healthy pipeline while maintaining the planned cost of acquisition • Content creation – Oversee creation of outbound, inbound & onsite content assets. Development of both long form and short form technical content, media ads as well as video commercials • KPI planning – Build an overall plan for the following year by defining key metrics and CTA mix to achieve targets within the planned media spend • Customer journey planning – Define customer journeys from media platforms to conversion and try to optimize key metrics along the way • Campaign reporting and analysis – Build comprehensive reports to measure campaign performance and analyse key metrics relating to media performance, lead quality, onsite performance and recommend next steps Show less

SEO & Digital Marketing Executive

• Mar 2019 - Nov 2020

Sr. Digital Marketing and SEO Executive

• Mar 2019 - Nov 2020

AdWords and SEO Manager.• Handled more than 25+ projects in SEO, 10+ AdWords projects• Monitor the effectiveness of SEO and marketing programs in terms of traffic.• Troubleshoot poor rankings and develop improvement strategies.• Optimize keyword use and effectiveness• Used Google-Analytics for goal setup, funnels, report generation, website study, visitoranalysis, social media tracking, AdWords tracking, and various tools• Prepare comprehensive strategy updates, reports and forecasts (SEO /SEM)• Managing team of 3 and assigning daily and the weekly tasks of SEO, SEM, and SMM and taking updates accordingly.• Briefing the team at the start of the shift and taking updates.• Assigning virtual number and creating agent and Call Tracking.• Confirmation from clients.• Facebook Paid ads for Manufactureres, Digital Marketing and Grocery. Show less

Digital Marketing Executive

• Jun 2016 - Dec 2018

SEO And Adwords Specialist.• Worked on more than 15+ Category and 40+ projects• Worked with clients and staff to establish project scopes and accomplish milestones.• Stayed up-to-date on evolving SEO trends, practices and guidelines.• Completed daily, weekly and monthly tracing reports for traffic and keywordperformance.• Experience in handling clients for overall digital marketing strategies involving SEO,SMO, PPC Content Management, Landing-Page optimization, Link-Building and so on.• Analyzing and researching keywords related to client’s website through keywordsresearch tool.• Formulating marketing strategies for Facebook page optimization to increase visibilityand improve online brand positioning of the business• Training new joinees• Social Media profile setup and weekly update.• Setup new campaign likes leads generating• Campaign, likes and engagement campaign etc. Show less

SEO Executive

• Jun 2016 - Dec 2018

I am working at INDIDIGITAL. I have experiance in SEO, WEB DEVELOPER, WORDPRESS, GOOGLE ADWORDS, SMO, SMM, GOOGLE ANALYTICS, CAMPAIGNING.