Gary Thornton (he/him)

General Manager at Detroit Bikes
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Location
Greater Philadelphia

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5.0

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Gabe Lloyd

Gary brings a wealth of knowledge not only about his products, but about his customer base, the industry process and the relationships between dealer and customer. Knowing the inner-workings of the cycling industry is key to making progress and Gary always has his finger on the pulse of these relationships. Gary helped me to put some of these relationships into context and gave me new insight on how to tweak my relationships with dealers to best suit both of our needs. Its guys like this that keep the bicycle industry upbeat, enthusiastic and competitive in an ever-changing method of business.

Bruce Schofield

Gary has the ability to cultivate business relationships that are mutually profitable over long periods of time. Gary also has a special ability to merchandise product to attract the consumer resulting in increased sales and profits.

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Experience

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • General Manager
      • Jan 2022 - Present

      Make cool bicycles in Detroit Michigan Manage all aspects of the business unit for Cardinal Cycling Group Responsible for a team manufacturing, assembling, marketing and selling bicycles made in the Detroit MI factory Oversaw development of a Made in Detroit E Bike Launched a Made in Detroit E Bike Prototype management of new product lines for third parties Have delivered prototype, E Bikes, Cargo bikes, bicycle trailers and traditional bicycle frames as well as suspension… Show more Make cool bicycles in Detroit Michigan Manage all aspects of the business unit for Cardinal Cycling Group Responsible for a team manufacturing, assembling, marketing and selling bicycles made in the Detroit MI factory Oversaw development of a Made in Detroit E Bike Launched a Made in Detroit E Bike Prototype management of new product lines for third parties Have delivered prototype, E Bikes, Cargo bikes, bicycle trailers and traditional bicycle frames as well as suspension frames Manage third party logistics for several E Bike brands Manage remediation of several brands to acceptable quality standards Show less Make cool bicycles in Detroit Michigan Manage all aspects of the business unit for Cardinal Cycling Group Responsible for a team manufacturing, assembling, marketing and selling bicycles made in the Detroit MI factory Oversaw development of a Made in Detroit E Bike Launched a Made in Detroit E Bike Prototype management of new product lines for third parties Have delivered prototype, E Bikes, Cargo bikes, bicycle trailers and traditional bicycle frames as well as suspension… Show more Make cool bicycles in Detroit Michigan Manage all aspects of the business unit for Cardinal Cycling Group Responsible for a team manufacturing, assembling, marketing and selling bicycles made in the Detroit MI factory Oversaw development of a Made in Detroit E Bike Launched a Made in Detroit E Bike Prototype management of new product lines for third parties Have delivered prototype, E Bikes, Cargo bikes, bicycle trailers and traditional bicycle frames as well as suspension frames Manage third party logistics for several E Bike brands Manage remediation of several brands to acceptable quality standards Show less

    • Event Announcer and Commentator
      • Jul 2011 - Present

      • Live Event Announcer: Have announced at Sea Otter Cycling Classic, Red Bull Last Stand, Reading RadSport, KMC Cyclocross Festival, West Chester Cycling Classic and the Bucks County Classic. As well as numerous local cyclocross, criterium races and Goldsprints • Commentating: Key highlights have included... MC'ing Champions dinner at KMC Cyclocross Festival, Run Question and answer session with Floyd Landis as well as Andrea Tafi and moderated YouTube series for NAPRD… Show more • Live Event Announcer: Have announced at Sea Otter Cycling Classic, Red Bull Last Stand, Reading RadSport, KMC Cyclocross Festival, West Chester Cycling Classic and the Bucks County Classic. As well as numerous local cyclocross, criterium races and Goldsprints • Commentating: Key highlights have included... MC'ing Champions dinner at KMC Cyclocross Festival, Run Question and answer session with Floyd Landis as well as Andrea Tafi and moderated YouTube series for NAPRD Cycling • Event Management: Have worked in various roles at top level bicycle races and charity rides. • Events include Philadelphia International Cycling Classic, Univest Grand Prix, Reading 120, US National Championships, US Masters National Championships, Winston Salem Grand Prix, YSC Tour de Pink West, East and South • Philadelphia Marathon, Co-Manage gear check. Coordination of 30 UPS trucks and 400+ volunteers • USA Cycling Certified Driver. Experienced driver having driven Med one, Sag one and other positions within the caravan. Have driven SRAM neutral support vehicle. Support (sag) driver for multiple charity rides • Have independently represented several leading bicycle brands under this LLC Show less • Live Event Announcer: Have announced at Sea Otter Cycling Classic, Red Bull Last Stand, Reading RadSport, KMC Cyclocross Festival, West Chester Cycling Classic and the Bucks County Classic. As well as numerous local cyclocross, criterium races and Goldsprints • Commentating: Key highlights have included... MC'ing Champions dinner at KMC Cyclocross Festival, Run Question and answer session with Floyd Landis as well as Andrea Tafi and moderated YouTube series for NAPRD… Show more • Live Event Announcer: Have announced at Sea Otter Cycling Classic, Red Bull Last Stand, Reading RadSport, KMC Cyclocross Festival, West Chester Cycling Classic and the Bucks County Classic. As well as numerous local cyclocross, criterium races and Goldsprints • Commentating: Key highlights have included... MC'ing Champions dinner at KMC Cyclocross Festival, Run Question and answer session with Floyd Landis as well as Andrea Tafi and moderated YouTube series for NAPRD Cycling • Event Management: Have worked in various roles at top level bicycle races and charity rides. • Events include Philadelphia International Cycling Classic, Univest Grand Prix, Reading 120, US National Championships, US Masters National Championships, Winston Salem Grand Prix, YSC Tour de Pink West, East and South • Philadelphia Marathon, Co-Manage gear check. Coordination of 30 UPS trucks and 400+ volunteers • USA Cycling Certified Driver. Experienced driver having driven Med one, Sag one and other positions within the caravan. Have driven SRAM neutral support vehicle. Support (sag) driver for multiple charity rides • Have independently represented several leading bicycle brands under this LLC Show less

    • Australia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Director of Business Development North America
      • May 2021 - Sep 2021

      Responsible for the development of key brand partnerships and distributor business. Make key introductions to decision makers in the North American bicycle industry. Present the company with M&A opportunities. Responsible for the development of key brand partnerships and distributor business. Make key introductions to decision makers in the North American bicycle industry. Present the company with M&A opportunities.

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Business Development Manager - Northeast
      • Mar 2017 - Sep 2020

      • Responsible for over 600 accounts in 19 states • Managed national accounts and independent bicycle retailers in the Northeast, Mid West and Great Lakes region • Instruct business owners and their staff in proprietary software use and compliance • Partnered with rapidly expanding corporate account responsible for millions of dollars in revenue • Managed account with over 100 locations responsible for millions of dollars in revenue • Signed and managed numerous regional multi… Show more • Responsible for over 600 accounts in 19 states • Managed national accounts and independent bicycle retailers in the Northeast, Mid West and Great Lakes region • Instruct business owners and their staff in proprietary software use and compliance • Partnered with rapidly expanding corporate account responsible for millions of dollars in revenue • Managed account with over 100 locations responsible for millions of dollars in revenue • Signed and managed numerous regional multi unit locations • Trained bicycle retailers how to turn trade in's into new bicycle sales • Managed and ran retail trade in events Show less • Responsible for over 600 accounts in 19 states • Managed national accounts and independent bicycle retailers in the Northeast, Mid West and Great Lakes region • Instruct business owners and their staff in proprietary software use and compliance • Partnered with rapidly expanding corporate account responsible for millions of dollars in revenue • Managed account with over 100 locations responsible for millions of dollars in revenue • Signed and managed numerous regional multi… Show more • Responsible for over 600 accounts in 19 states • Managed national accounts and independent bicycle retailers in the Northeast, Mid West and Great Lakes region • Instruct business owners and their staff in proprietary software use and compliance • Partnered with rapidly expanding corporate account responsible for millions of dollars in revenue • Managed account with over 100 locations responsible for millions of dollars in revenue • Signed and managed numerous regional multi unit locations • Trained bicycle retailers how to turn trade in's into new bicycle sales • Managed and ran retail trade in events Show less

    • Sporting Goods Manufacturing
    • National Sales Manager
      • Apr 2014 - Feb 2015

      Established and managed a national sales representative network. Responsible for recruiting and managing 17 independent sales representatives Established programs and protocol for dealers and sales representatives. Built reporting metrics. Tracked sales numbers and analytics Trained sales staff to sell brand against competitors Built competitive analysis for comparing strengths and weaknesses to other brands in the category Expanded dealer base Established and managed a national sales representative network. Responsible for recruiting and managing 17 independent sales representatives Established programs and protocol for dealers and sales representatives. Built reporting metrics. Tracked sales numbers and analytics Trained sales staff to sell brand against competitors Built competitive analysis for comparing strengths and weaknesses to other brands in the category Expanded dealer base

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Mid Atlantic Sales Manager
      • Mar 2012 - Jan 2014

      Served as marketing liaison for print and online media outlets in New York and Emmaus Successfully placed product in many media outlets Implemented a company wide retail merchandising program Expanded dealer base Consistently exceeded sales numbers Grew territory 20% in 2013 Trek Bicycles acquired Electra Bicycle Company in January 2014 Served as marketing liaison for print and online media outlets in New York and Emmaus Successfully placed product in many media outlets Implemented a company wide retail merchandising program Expanded dealer base Consistently exceeded sales numbers Grew territory 20% in 2013 Trek Bicycles acquired Electra Bicycle Company in January 2014

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Brand Ambassador
      • Jul 2010 - Apr 2011

      Spreading the Passion for BMC Racing and Swiss technology throughout the Mid-Atlantic United States. Spreading the Passion for BMC Racing and Swiss technology throughout the Mid-Atlantic United States.

    • Sporting Goods Manufacturing
    • 100 - 200 Employee
    • Account Executive
      • Feb 2007 - Jul 2010

      •Responsible for implementing company wide directive to professionally merchandise independent retailers •Received award for “Rookie of the Year” for 2007 for achieving highest percentage to quota of sales in the company •Maintained largest contributing profit margin in the company 2007 •Served as East Coast representative of “MAP” Group to support the growth of Parts and Accessory sales •Responsible for implementing company wide directive to professionally merchandise independent retailers •Received award for “Rookie of the Year” for 2007 for achieving highest percentage to quota of sales in the company •Maintained largest contributing profit margin in the company 2007 •Served as East Coast representative of “MAP” Group to support the growth of Parts and Accessory sales

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Mid Atlantic Sales Manager
      • Jul 2004 - Feb 2007

      •Reintroduced and established Scott USA as an industry leading bicycle brand in the USA •Top producing sales representative in 2005 and 2006 •Helped develop programs to train a sales staff of 40 in order to present a cohesive message •Trained corporate sales staff on effective presentation skills •Served as Scott USA media representative at top bicycle racing events including Le Tour de France •Placed media for Scott USA and Scott USA sponsored athletes •Reintroduced and established Scott USA as an industry leading bicycle brand in the USA •Top producing sales representative in 2005 and 2006 •Helped develop programs to train a sales staff of 40 in order to present a cohesive message •Trained corporate sales staff on effective presentation skills •Served as Scott USA media representative at top bicycle racing events including Le Tour de France •Placed media for Scott USA and Scott USA sponsored athletes

    • United States
    • Retail Apparel and Fashion
    • 400 - 500 Employee
    • Regional Sales Representative
      • Jan 2003 - Jul 2004

      •Managed sales activity of top sportswear clothing and technical apparel brand for 60 accounts •Merchandised and inventoried retail locations to maximize sales of product •Performed sales clinics to retail staff in order to maximize sales •Managed sales activity of top sportswear clothing and technical apparel brand for 60 accounts •Merchandised and inventoried retail locations to maximize sales of product •Performed sales clinics to retail staff in order to maximize sales

    • Sporting Goods Manufacturing
    • 200 - 300 Employee
    • Mid Atlantic Sales Representative
      • Dec 1998 - Jul 2001

      •Increased territory volume by 10% in 2000 •Trained retail sales staff at individual locations through clinics and personal interaction •Received award for posting largest dollar volume in one day, also received 2000 Growth Award •Implemented company wide use of Microsoft PowerPoint presentations to establish a uniform marketing message •Increased territory volume by 10% in 2000 •Trained retail sales staff at individual locations through clinics and personal interaction •Received award for posting largest dollar volume in one day, also received 2000 Growth Award •Implemented company wide use of Microsoft PowerPoint presentations to establish a uniform marketing message

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Outside Sales Representative
      • Sep 1996 - Dec 1998

      •Achieved highest growth rate in the company for 1998 •Increased territory volume by 20% •Achieved highest growth rate in the company for 1998 •Increased territory volume by 20%

    • Sporting Goods Manufacturing
    • 100 - 200 Employee
    • Sales Representative
      • Jan 1995 - Apr 1996

      •Responsible for over 100 accounts •Established a delivery program •Responsible for over 100 accounts •Established a delivery program

Education

  • Temple University

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