Frédérique Bleyzac

Senior Consultant at Novelia SA
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Contact Information
Location
CH
Languages
  • Russe Elementary proficiency
  • Allemand Limited working proficiency
  • Espagnol Native or bilingual proficiency
  • Anglais Native or bilingual proficiency
  • Français Native or bilingual proficiency

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Olivier Maget

Frédérique est une femme extraordinaire ! Grâce à sa qualité d'écoute envers ses clients, de son professionnalisme,et de sa faculté à s'adapter à chaque situation avec un soucis du détail hors du commun, je me réjouis d'avance de la rencontrer pour partager de nouvelles aventures....!

Raynald Roulland

Frédérique est une collaboratrice consciencieuse et efface, qui sait travailler dans l'urgence et dans la durée. Elle a contribué à la mise en place de la manufacture horlogère avec succès et a permis le développement ainsi que le positionnement de la marque Hysek à l international. Elle a toute ma confiance.

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Credentials

  • Certified Analyst
    Hogan Assessments
    Feb, 2023
    - Sep, 2024
  • Certified Analyst
    AssessFirst 🦄
    Jan, 2022
    - Sep, 2024
  • Coaching certification
    New Perspectives Coaching Sàrl
    Sep, 2020
    - Sep, 2024
  • Mindful Leadership
    Search Inside Yourself Leadership Institute (SIYLI)
    Jun, 2019
    - Sep, 2024
  • 360 Talent innovation
    Talent Innovations
    Mar, 2019
    - Sep, 2024
  • The Predictive Index
    The Predictive Index
    Feb, 2019
    - Sep, 2024
  • Profiling with Caroline Matteucci - Level 1 & 2
    Romandie Formation
    Jan, 2018
    - Sep, 2024
  • Self Hypnose certificate
    IHRYS - Institut Romand d'Hypnose suisse
    Jan, 2017
    - Sep, 2024
  • CAS E-Business & E-Communication
    Université de Genève
    Nov, 2014
    - Sep, 2024
  • Project Management
    Universität Bern
    Jul, 2013
    - Sep, 2024
  • CAS Russian Language and Civilization
    Université de Genève
    Sep, 2011
    - Sep, 2024
  • Lengua y espanola
    Madrid Chamber of Commerce
    Mar, 1989
    - Sep, 2024
  • English for commerce and spoken English
    London Chamber of Commerce and Industry
    Sep, 1988
    - Sep, 2024
  • Scientific Baccalaureate C
    Lycée Saint Victor - Valence
    Sep, 1985
    - Sep, 2024

Experience

    • Switzerland
    • Human Resources Services
    • 1 - 100 Employee
    • Senior Consultant
      • Dec 2022 - Present

      Novelia supports organizations in evaluating and developing the competences of the Managers and Executives. As a national player in the field of assessment, our firm is present in Geneva, Lausanne, Bern and Zurich. Among recruitments tools, an assessment center scores the highest in terms of predictability. More specifically, we evaluate cognitive skills, motivational levers, match with the corporate culture, social and human qualities as well as the psychological resources available to a person. We analyse an individual's ability to fit in and have a lasting positive impact within an organisation. The Novelia brand stands out for its tailor-made approach with a development-driven perspective and a high quality and fully integrated service both in terms of the method and the selected resources. We work in French, German, English and Italian.

    • Switzerland
    • Human Resources Services
    • 1 - 100 Employee
    • Consulting & Branch Manager
      • Jan 2021 - Nov 2022

      Von Rohr & Associates, a key player of Career Management in Western Switzerland for about 30 years, offers modular and bespoke career transition solutions. Its distinctive approach, Career Life-Cycle Management®, shakes up prevailing outplacement standards via a holistic, developmental, integrated and results-driven method. Reveal, shape, transform… An innovative dynamic that empowers individuals to uncover and reinvent self to secure long-term employability and align their future career with their life projects and fundamental values.We help and support organizations to address the human impact of business transformation, whilst securing business continuity and protecting the employer brand. Focus ✔ Outplacement, Professional transition & Career Management✔ Leadership & Executive Coaching✔ Assessment✔ EmployabilityKey achievementsCareer Management✔ Deliver outplacement support notably for Executives & Managers✔ Design and foster bespoke outplacement solutions✔ Drive skills Assessment through a developmental approach✔ Facilitate Assessment (selection & internal mobility)Professional Coaching✔ Offer impact & leadership Coaching for Executives, Managers & Professionals✔ Propose Personal Branding & Self marketing consulting✔ Elaborate and participate to qualitative & quantitative 360 evaluationsBusiness Development, Marcom & Branding✔ Shape, head and pilot the Marcom & Business Development Strategy in Western Switzerland✔ Mastermind and actively promote new services related to outplacement, employability and systemic coaching

    • Director, Marketing & Business Development
      • Jan 2018 - Dec 2020

      Key Achievements✔ Drive and roll out the Marketing & Business Development Strategy✔ Define and implement the Digital Marcom Strategy✔ Lead Marketing & Business Development through Western Switzerland✔ Head Lausanne Branch✔ Deliver coaching in career transition, 360°, entrepreneurship project and personal branding

    • Marketing and Business Development Consultant
      • Apr 2017 - Dec 2017

      Key Achievements✔ Conducted a Branding audit✔ Conceived, defined and Implemented the Branding Strategy ✔ Designed and set a digital Marcom Strategy✔ Defined a global and client acquisition oriented plan for Business Development in Canton de Vaud✔ Delivered Coaching for Entrepreneurship Projects, notably Branding and business launch✔ Advised candidates on Personal Branding and e-Reputation and positioning on social medias

    • Sales Director
      • Jun 2014 - Jun 2016

      A manufacture of lutherie artisans with a vocation to highlight the value of local wood by making it known to the public at large through musical instruments and other lutherie items. The corporate philosophy is geared towards the effective development and use of the wood from the Risoud Forest, as well as Swiss and European woods. Key Achievements ✔ Steer , deployed and monitored the commercial & marketing strategy: repositioning & strengthening of the distribution on the Swiss market by opening about twenty new points of sales ✔ Prospected and built up new markets: setting up partnerships in Asia and in 6 European markets ✔ Selected and advocated through key and niche players in the audio sector, luxury industry, life style, hotels, architects & press

    • Project Partner
      • Oct 2013 - May 2014

      ✔ Participated, consulted and contributed to the takeover plan of a French jewelry group ✔ Participated, consulted and contributed to the takeover plan of a French jewelry group

    • Marketing & Communication Director - Project Management
      • May 2011 - Apr 2013

      "Le scénographe culinaire" ✔ Led the discussion and insighted the Group's strategic direction ✔ Conceived, built up and developed the Brand Strategy & Marketing policy in collaboration with the sales team: increased visibility within Vaud and Geneva areas - acquisition of about fifteen new customers ✔ Elaborated and promoted a new furniture & "tableware" concept dedicated to hotels and gastronomic events - launched at Geneva Grand Prix de l'Horlogerie (November 2012) "Le scénographe culinaire" ✔ Led the discussion and insighted the Group's strategic direction ✔ Conceived, built up and developed the Brand Strategy & Marketing policy in collaboration with the sales team: increased visibility within Vaud and Geneva areas - acquisition of about fifteen new customers ✔ Elaborated and promoted a new furniture & "tableware" concept dedicated to hotels and gastronomic events - launched at Geneva Grand Prix de l'Horlogerie (November 2012)

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Sales, Marketing & International Development Director
      • Sep 2002 - Apr 2011

      Launched in 1997, HYSEK brand has imposed its disruptive vision within the watch industry as well as its atypical style which heckles and dares the difference. Independent and unconventional, Hysek has gained a significant and prestigious position on the high end of luxury timepieces. Hysek is synonym of creativity, technicality, quality, exclusiveness. Its contemporary style reveals minimalist and pure lines. HYSEK timepieces are the result of the harmony of shapes and volumes combined to an extreme search of the detail which convey a very strong identity. ✔ Mastermind, shaped and steer the brand strategy: upgrading of the offer to high end timepieces and broaden watch and accessories ranges ✔ Initiate and pilote direct sourcing ✔ Head, execute and monitor the international marketing & distribution policy ✔ Drive the Business Development and break into more than 20 new markets(Russia, Ukraine,USA & Asia) ✔ Increase by 5 the sales and double the retail POS ✔ Supervise the Branding and Communication including the design of the Brand's boutique

    • Export Director promoted International Sales Director
      • Nov 1991 - Aug 2002

      Jewelry Industry ✔ Built up and rolled out the international distribution for the group brand names and brands under licence: Yves Saint Laurent - kenzo - Christian Lacroix – Ted Lapidus - Guy Laroche - Thierry Mugler – Chevignon: increase of export from 18 to 33 % ✔ Opened and grown up more than twenty new markets in Europe (Russia - Ukraine) and in Asia (China) ✔ Gained strong business development expertise in West African markets ✔ Set up, managed and consolidated subsidiaries in Spain & Tchec Republic ✔ Designed, staffed, trained the export department & managed a team of fifty people in France and abroad

    • Germany
    • Education Administration Programs
    • Junior Sales Manager
      • 1990 - 1991

      ✔ Acountable of a portfolio of mass & medium distribution stores ✔ Strenghthened client loyalty ✔ Embed new merchendising projects ✔ Acountable of a portfolio of mass & medium distribution stores ✔ Strenghthened client loyalty ✔ Embed new merchendising projects

Education

  • ebs Paris - European Business School Paris
    International Business Management
    1986 - 1990
  • IFG Executive Education
    Master's degree, Executive MBA ICG
    2000 - 2002
  • Université de Genève
    Continuous learning, Social Media Management by Yan Luong
    2017 - 2017
  • Université de Genève
    CAS E-Business & E-Communication
    2013 - 2014
  • Universität Bern
    Project Management
    2013 - 2013
  • Université de Genève
    CAS Russian Language & Civilization
    2011 - 2013
  • Lycée Saint Victor - Valence
    Baccalaureate C, Scientific major

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