Experience

GMedia Group

• Italy
• Import & Export
• 1 - 100 Employee

• Digital Marketing & Communication Manager

  • Oct 2019 - Present

  I coordinate all the digital marketing and communication activities for the three brands of the Group: Gadget Lab, Hi Gift, Wine Tube (till 2021). My activities are related to: developing short-and long-term communications strategies, web sites contents management, digital media planning, social media content management, direct email marketing, copywriting, SEO & link building strategies, CRM, digital UX, internal communication. I coordinate all the digital marketing and communication activities for the three brands of the Group: Gadget Lab, Hi Gift, Wine Tube (till 2021). My activities are related to: developing short-and long-term communications strategies, web sites contents management, digital media planning, social media content management, direct email marketing, copywriting, SEO & link building strategies, CRM, digital UX, internal communication.



Patrizia Pepe

• Italy
• Retail Apparel and Fashion
• 300 - 400 Employee

• Marketing Communication Manager

  • Jul 2018 - Oct 2019

  Reporting to President and CEO, I coordinate all the communication activities related to: developing short-and long-term communications strategies, media planning, shooting organization, budgeting, copywriting, press offices activities, events production, CRM, internal communication.

• Communication & PR coordinator

  • 2011 - Jun 2018

  Reporting to the communication & multimedia director, I also work directly with the top management of the company and I coordinate the work of four people. My main activities: budgeting, organizing advertising campaign shootings, media planning (digital advertising - awareness phase, traditional media plan - print media, radio, TV, Cinema, OutOfHome), analytic reporting on media performances, advertising materials coordination (flyers, catalogues, posters...), events managing, internal communications, loyalty program supervision.

• Communication & Media specialist

  • 2008 - 2011

  Reporting to the communication manager, I organize advertising campaign shootings, I assist in media planning for men's and women's collections. Directly responsible for the traffic of materials to magazines. I examine reports on editorial performance and analyze competitors; I supervise media plans for our partners outside Europe. I organize internal fashion shows and press tours; I organize photo shoots for the seasonal men's and women's collections (defined dates, production, logistics, presence on set, chose shots, overall evaluation); I manage co-marketing activities and sponsorships (Patrizia Pepe After Duty); I supervise communications activities of brand licensees for lingerie/beachwear and girls'/infants'.

• Communication Assistant

  • 2005 - 2008

  I coordinate graphic design projects for all advertising materials (invites, folders, look books, catalogues, posters, window signs) and I sought out suppliers; I am responsible for VIP endorsement and celebrity wardrobes; I am in charge for press review and magazines archive. I supervise press agency activities and I help them to organize press days. I supervise official web site contents and digital communication to clients (DEM, newsletters...).