Experience

Gina's Collective

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Project Director

  • Aug 2021 - Present



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Senior Manager, Events - Allure, Glamour, GQ, Vanity Fair, Vogue

  • Dec 2020 - Aug 2021

  Manage and lead the production of key segments across tentpole events such as the Met Gala, Vogue’s Forces of Fashion, GQ Men of the Year, GQ Live, Allure’s Best of Beauty, Architectural Digest Design Show, Teen Vogue Summit, New Yorker Festival, and Glamour Women of the Year.Facilitate, produce, and manage events for partners such as Balmain, Bloomingdale's, Dior, Fendi, Jimmy Choo, Marc Jacobs, Max Mara, Moncler, OGX, Ralph Lauren, St. John, Unilever, and Valentino.Provide style guidance and recommendations through the Vogue fashion lens as a Vogue Market Stylist in partnership with luxury fashion houses.

• Associate Manager, Events - Allure, Glamour, GQ, Vanity Fair, Vogue

  • May 2018 - Dec 2020

• Project Coordinator

  • Jan 2017 - May 2018

• Executive Assistant to the Managing Partner

  • Jul 2016 - May 2018



ESCADA

• Germany
• Retail Apparel and Fashion
• 200 - 300 Employee

• Marketing Coordinator

  • Jun 2015 - Jun 2016

  •Arrange and facilitate meetings with potential partners/magazines/organizations to explore opportunities to increase brand exposure •Coordinate and deploy marketing incentives through “e-blasts” across the United States and Canada to gain competitive advantage •Create and organize strategic marketing collateral (including price lists, invitations, gift cards, bounce back cards)•Analyze and create monthly business recaps highlighting marketing initiatives, initiative ROI, marketing/branding successes and opportunities•Coordinate and execute seasonal marketing events and trunk shows across the United States and Canada•Assess and create recaps of events across the United States for continuous improvement and communication to headquarters in Europe•Generate monthly reports for all stores across the United States and Canada to provide client historical market intelligence data enabling store personnel follow up •Create and communicate seasonal marketing initiatives to all stores •Manage marketing activities within the annual budget and report variances •Ensure all marketing expense obligations are met in a timely manner and in accordance to all terms and conditions •Brief the ESCADA President of Retail on current and future marketing initiatives



1 Atelier

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing/Social Media Intern

  • May 2014 - Aug 2014

  • Researched, developed, secured endorsement, and executed social media strategy for startup company• Researched influencers to represent the brand• Assisted design and production in creation of handbag samples by securing Garment district supplies• Analyzed and organized business expenses• Set-up and maintained the sample room to facilitate review of merchandise by potential investors• Contributed to building the “1” handbag start-up business marketing plan • Researched, developed, secured endorsement, and executed social media strategy for startup company• Researched influencers to represent the brand• Assisted design and production in creation of handbag samples by securing Garment district supplies• Analyzed and organized business expenses• Set-up and maintained the sample room to facilitate review of merchandise by potential investors• Contributed to building the “1” handbag start-up business marketing plan



Mastoloni

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing/Social Media Intern

  • May 2014 - Aug 2014

  • Responsible for researching, creating and posting marketing content for all social media outlets• Created collateral for Market Week • Responsible for researching, creating and posting marketing content for all social media outlets• Created collateral for Market Week



Blue Chip Executives

• Marketing Representative

  • May 2013 - Aug 2013

  • Initiated face to face interaction with clients• Conducted market research analyzing competitive products strengths and weaknesses• Developed marketing strategies based on research analysis and client potential• Three time Top Seller award recipient • Initiated face to face interaction with clients• Conducted market research analyzing competitive products strengths and weaknesses• Developed marketing strategies based on research analysis and client potential• Three time Top Seller award recipient



Sophie and Mollie’s Boutique

• United States
• Retail

• Retail Sales Intern

  • May 2013 - Aug 2013

  • Interfaced with customers, advised on fashion to drive increased sales• Responsible for designing and updating window and store displays• Researched upcoming season trends to recommend merchandise purchases to meet market demands • Interfaced with customers, advised on fashion to drive increased sales• Responsible for designing and updating window and store displays• Researched upcoming season trends to recommend merchandise purchases to meet market demands



Jenny Chase Inc Andrew Bernstein Inc

• Marketing and Showroom Intern

  • May 2012 - Aug 2012

  • Met corporate buyers in the Manhattan showroom, e.g., Bergdorf Goodman and Neiman Marcus, to review fashions and finalize orders• Performed inventory checks and verified incoming stock against purchase orders• Researched trends for upcoming seasons and prepared reports recommending merchandise to be purchased• Completed Market Week preparations including showroom design and creating look books • Met corporate buyers in the Manhattan showroom, e.g., Bergdorf Goodman and Neiman Marcus, to review fashions and finalize orders• Performed inventory checks and verified incoming stock against purchase orders• Researched trends for upcoming seasons and prepared reports recommending merchandise to be purchased• Completed Market Week preparations including showroom design and creating look books