Dimas Ferreira
Marketing Coordinator at BCCC - Brazil Canada Chamber of Commerce- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Google Ads Essential Training
LinkedInNov, 2021- Sep, 2024 -
Blockchain Basics
LinkedInOct, 2021- Sep, 2024 -
B2B Marketing on LinkedIn
LinkedInSep, 2021- Sep, 2024 -
Google Universal Analytics Essential Training 2020
LinkedIn LearningSep, 2021- Sep, 2024 -
Learning Salesforce for Admins
LinkedIn LearningMar, 2021- Sep, 2024 -
Email Marketing
HubSpot AcademySep, 2021- Sep, 2024 -
HubSpot Marketing Software
HubSpot AcademySep, 2021- Sep, 2024
Experience
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BCCC - Brazil Canada Chamber of Commerce
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Online Audio and Video Media
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1 - 100 Employee
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Marketing Coordinator
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Oct 2022 - Present
Role description: . Developed strategic marketing initiatives and activities. . Implemented marketing plans that included print and online content. . Set up tracking systems for marketing campaigns and online activities. . Conducted market research to identify marketing opportunities and negotiate media coverage. . Traffic all advertising efforts to appropriate channels. . Developed and managed internal communication systems. . Created, maintained and strengthened the organization’s overall brand through all media avenues. . Organized and streamlined service offerings into user-friendly concepts. . Simplified complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management. Show less
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St. George International College (SGIC)
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Canada
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Education Administration Programs
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1 - 100 Employee
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Brazilian Students Marketer
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Apr 2022 - Aug 2022
Role description: . CRM – Increased B2B marketing email response by 35% in the first month by implementing HubSpot CRM. This initiative also helped to increase the company’s website traffic by 22% in the first month. . Sales support - Responded to agencies and students regarding SGIC programs, prices and conditions. - Processed students' applications and issued documents like LOA, Custodian Letter and others. . Social Media – Created SM content (images, videos, and copywriting). Developed online paid and unpaid campaigns on Instagram and Facebook, improving the company’s B2C conversion rate by 33% in three months. . Graphic Designing – Designed flyers, brochures, and videos for B2B and B2B campaigns and sales initiatives. . Administrative support: Designed an application management system on Google Drive (Excel) to meet clients’ and partners' demands. Show less
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Purpose Investments
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Canada
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Investment Management
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1 - 100 Employee
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Marketing Intern
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Sep 2021 - Dec 2021
Role description: • Company’s website update: Proofread, formatted and inserted blog posts on Purpose Investments and Longevity websites using Ghost and Storyblok applications to increase the websites’ traffic. • SEO management: Formatted blogs, papers and posts using hashtags, tickers and tags to ensure they are linked to the correct webpage. • Email design: Formatted emails (newsletter, invitations, launches and product updates) on HubSpot. • Web analytics: Analyzed data on Google Analytics and HubSpot to identify patterns and trends in how visitors engage with the company’s web page. The results were used to improve emails, posts and website content. • New Longevity and Purpose Unlimited websites: Worked with Engineer, Programing, UX and product teams to finish the webpages before the required deadline. I reviewed, formatted and inserted content (texts, blogs, posts, images, videos and links) in the new websites using Storyblok and Ghost. Show less
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Levi Strauss & Co.
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Sales Associate
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Aug 2019 - Sep 2021
Role description: • Customer service: Provided customer-centred service based on the company’s values. • Stock control: Controlled stock and managed product orders. • Inventory: Worked on the semi-annual store inventory, counting items and reporting the results and discrepancies to the management. • Shipment from the store: Accepted and prepared online orders and arranged shipments on Canada Post and UPS websites. Role description: • Customer service: Provided customer-centred service based on the company’s values. • Stock control: Controlled stock and managed product orders. • Inventory: Worked on the semi-annual store inventory, counting items and reporting the results and discrepancies to the management. • Shipment from the store: Accepted and prepared online orders and arranged shipments on Canada Post and UPS websites.
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Lawyer
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Apr 2016 - Dec 2018
• Document analysis: Analyzed financial and fiscal reports from private and public institutions to substantiate legal documents by identifying timelines, patterns, methods, and amount of money involved. • Document writing: Elaborated short and extensive documents based on deep analysis of documents (fiscal, legal and financial) involved in each case. • Presentations: Used PowerPoint, Word and Excel to prepare in-person and online oral arguments based on the analysis findings and the final legal piece. • Institution and team performance: Controlled the institution’s process flow, including deadlines, received and sent documents, finished and unfinished papers and the amount of money and values involved in each case. Show less
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Gerdau S.A
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Brazil
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Mining
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100 - 200 Employee
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Product Operations Manager
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Oct 2008 - Apr 2016
• Sales Support: - Analyzed a bi-weekly sales performance report on SAP/R3 to prepare a PowerPoint presentation for the management, sales and product teams and identify the pain points and opportunities for sale. Those results were the basis for developing month-, quarter-, and annual-end Sales Action Plan. - Developed and managed a follow-up calls schedule on Excel when the vendors call clients to talk about promotions and product updates, based on their purchase history. The rate of the customer portfolio movement increased by 5% per vendor at the end of one month. • Fiscal Support: Analyzed the monthly fiscal reports from the Treasury Board of Brazil containing automatic and manual fiscal payments to identify and solve discrepancies. • Administrative and Financial Support: - Payment of the office’s costs (rent, hydro, water and suppliers) - Developed an Installment Payments Control system. Using SAP/R3 and excel, I created a shared spreadsheet (Sales, Financial and Administrative teams) to track the default rate and contact the defaulter clients. This initiative decreased this variable from 25% to 17% in the first month, 19% in the second and third months, and kept an average of 17% for the following periods. • Customer service: Received in-person and online requirements, complaints and suggestions from clients. The data was stored in an excel file shared with the other managers to create an Action Plan regarding Customer Service. • Marketing Support: Implemented Marketing initiatives received from the head office and adapted them to the branch conditions. • Presentations: - Prepared PowerPoint presentations regarding Financial, Fiscal, Administrative, HR and Sales departments for Action Plan and ordinary meetings. - Represented the company in events involving the steel industry and businesses in general in the city by creating presentations about Gerdau’s business and market presence. Show less
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Education
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2022 - 2023
University of Toronto School of Continuing Studies
Certificate, Marketing -
2021 - 2021
George Brown College
Marketing -
2013 - 2018
University of Varzea Grande
Bachelor of Law, Law
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