Experience

FIRA ONLIVE RETAIL

• Spain
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Growth Manager

  • Jan 2023 - Oct 2023

  Gran Santiago, Región Metropolitana de Santiago, Chile



PBB S.A.

• Chile
• Plastics Manufacturing
• 1 - 100 Employee

• Digital Marketing Consultant

  • Nov 2020 - Dec 2022

  Gran Santiago, Región Metropolitana de Santiago, Chile My bot: https://www.linkedin.com/in/carlos-gonzalez-811692200/ From 0 to +2k connections, +1k leads B2B web, content marketing strategy and copywritting, Google Ads and Web scrapping drip marketing strategy. Optmización sitio web y SEO.



Vest

• Netherlands
• Financial Services

• Product Marketing Manager

  • Jun 2022 - Nov 2022

  Estados Unidos Some project I have been involved as PMM: -PO of Integrations stack and logic architecture for workflows with Onesignal, Amplitude and Hubspot -Involved resolving attribution problem with MMP integration through our dataset. -PM for our Crypto assets and communications



Loopin

• France
• Advertising Services
• 1 - 100 Employee

• Chief Product Officer

  • May 2020 - Oct 2022

  Barcelona, Catalonia, Spain Smart city’s require innovation, SaaS model based on bar crawling marketing app.



Wasi

• United States
• Non-profit Organizations

• Growth Marketing Consultant

  • Jun 2022 - Sep 2022

  Colombia

• Growth Manager

  • Nov 2020 - Jun 2022

  Colombia



Zapping

• Chile
• Entertainment Providers
• 1 - 100 Employee

• Head of Growth

  • Jul 2019 - Jan 2020

  Provincia de Santiago, Chile Development of new subscription strategys 40% monthly growth, touch points and automation of funnels as well analysis of information by SQL for making business decisions, monthly investment USD 10,000 in advertising and support in campaigns for television and street ads.



greenti

• Chile
• IT Services and IT Consulting
• 1 - 100 Employee

• Growth Hacker

  • Oct 2018 - Jul 2019

  Chile Strategy creation, optimization and standardization of Digital Marketing processes for different companies including Cabify for B2B, IConstruye (Marketplace for construction from Chile), VTEX and other smaller companies +20.000 USD investment ads.



Duemint

• Chile
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2018 - Jan 2019

  Chile Leads uptake: Facebook Ads (A/B testing All Modules and objectives), Google Ads (GSP, Display, Youtube). Analytics: KPI's, Funnels, Data Driven, SQL, BI. Lead Nurturing: Email Marketing, Copywriting, Inbound, Lead Scoring Automation: Chatbots, Workflows, CRM (Pipedrive and Zapier) Growth Hacking: A / B Testing, Scraping, Lead Generation.



Poliglota

• Peru
• E-Learning Providers
• 1 - 100 Employee

• Sales And Marketing Specialist

  • Sep 2015 - Feb 2018

  Focus data analysis and sales objectives with exponential monthly growth up to 30% . - Definition of Marketing plan and product strategy - Coordination of engineering, design and sales teams' communication - Sales funnel and optimization (email, chat bots, design workflows) - Landing Page Optimization (A/B testing) - Use scrap techniches . -ETL - Setting GTM event-tracking analytics; Building Funnels and Reports. - Facebook and Adwords Campaigns management and… Show more Focus data analysis and sales objectives with exponential monthly growth up to 30% . - Definition of Marketing plan and product strategy - Coordination of engineering, design and sales teams' communication - Sales funnel and optimization (email, chat bots, design workflows) - Landing Page Optimization (A/B testing) - Use scrap techniches . -ETL - Setting GTM event-tracking analytics; Building Funnels and Reports. - Facebook and Adwords Campaigns management and optimization . Show less



PeopleFIRST Consultoria RRHH

• Digital Marketing Consultant

  • Jul 2017 - 2018

  Google Ads and inbound sales strategies.