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Experience

    • Singapore
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Managing Director
      • May 2022 - Present

    • General Manager
      • Jun 2010 - May 2022

      18 Sin Ming Lane, #06-10/11, Midview City The company holds exclusive distribution rights for multiple brands in categories such as food, beauty, nutraceuticals, wellness and mother & baby. (Growing Group was previously known as Verita Quantum Health as well as Quantum Life Technologies) Strategy Planning and Management - Lead a team of 5 in business development and day-to-day operations - Manage and review P&L and CF (>$1M annually) - Work closely with CEO/CCO on strategy, planning and budgeting, sales… Show more The company holds exclusive distribution rights for multiple brands in categories such as food, beauty, nutraceuticals, wellness and mother & baby. (Growing Group was previously known as Verita Quantum Health as well as Quantum Life Technologies) Strategy Planning and Management - Lead a team of 5 in business development and day-to-day operations - Manage and review P&L and CF (>$1M annually) - Work closely with CEO/CCO on strategy, planning and budgeting, sales forecast, and other projects. Business Development: - Source and negotiate for exclusive distributor rights for new products - Plan and execute global sales strategies - Develop local and regional sales channels - Handle sales presentation to internal management and external clients - Train salesperson on product knowledge Marketing and Public Relations: - Oversee product branding projects - Execute new product launches in retail stores (i.e. Cold Storage, Guardian etc.), online marketplaces (i.e. Redmart, Lazada) as well as private clinics and retail pharmacies - Design and implement marketing campaigns and websites for more than 10 product brands with in-house marketing team and external vendors - Oversee Google Adwords and Facebook campaigns - Oversee and manage copywriting and proof reading of all marketing materials - Organize offline events (e.g. health talks and workshops) - Participate in local and international tradeshows, exhibitions and conferences - Oversee advertising and media relations E-commerce Operations: - Launch ecommerce shopfront using Wordpress/ WooCommerce/ Shopify - Manage marketplace accounts such as Qoo10, Lazada and Redmart - Oversee end to end fulfilment and setup including payment gateways and logistics - Handle product registration with HSA, AVA and NEA Other roles: HR and Payroll - Handle payroll for the entire Group of 7 entities with over 60 employees and consultants - Process employee’s IRAS tax submission

    • Managing Director
      • Apr 2020 - Present

      The company focuses in creating educational items (such as games, colouring mats, posters) as well as retailing baby & kids related brands such as food, mealware and toys. It specialises in social and e-commerce selling.

    • Belgium
    • Human Resources Services
    • Consultant
      • Jan 2010 - Jun 2010

      - Sourced for new business accounts - Provided recruitment consultancy advice to clients such as salary information and hiring trends - Assisted clients in sourcing for suitable candidates for various job positions - Screened candidates via behavioral interviews and equip them with good interview skills

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Sales and Marketing Executive
      • Apr 2008 - Aug 2008

      - Promoted media training courses to schools and companies - Sourced for new training accounts - Organized media training workshops - Liaised with media personnel such as newscaster and radio DJ to organize training content

Education

  • Singapore Management University
    Bachelor of Social Sciences, Psychology and Organizational Behavior/ Human Resources (Magna Cum Laude)
    2006 - 2009
  • Anderson Junior College
    'A' levels
    2004 - 2005
  • CHIJ St. Nicholas Girls'​ School
    1994 - 2003

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