Fady Farid

Senior Media Buyer at Lazaro Scent
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Contact Information
us****@****om
(386) 825-5501
Location
Edison, New Jersey, United States, JE

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Credentials

  • Verified International Academic Qualifications
    World Education Services
    Jun, 2022
    - Sep, 2024
  • Digital Marketing Channels: The Landscape
    Coursera
    Jun, 2018
    - Sep, 2024
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
    Coursera
    Apr, 2018
    - Sep, 2024
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
    Coursera
    Mar, 2018
    - Sep, 2024
  • Instagram for Business
    Lynda.com
    Feb, 2018
    - Sep, 2024
  • Marketing in a Digital World
    Coursera
    Jan, 2018
    - Sep, 2024
  • Facebook for Business
    Lynda.com
    Jan, 2018
    - Sep, 2024
  • Facebook Marketing: Advanced Advertising
    Lynda.com
    Oct, 2017
    - Sep, 2024
  • Facebook Marketing: Advertising
    Lynda.com
    Oct, 2017
    - Sep, 2024

Experience

  • Lazaro Scent
    • Egypt
    • Retail
    • 1 - 100 Employee
    • Senior Media Buyer
      • Mar 2022 - Present

      Managed $25000 monthly media budget for a national consumer goods brand, ensuring campaigns stayed within budget • Increased media ROI 3x in 3 months, resulting in EGP 3M+ in new revenue. • Monitored industry trends and competitive media campaigns, providing insights and recommendations to Digital Marketing Manager that resulted in a 10% increase in market share. • Managing budgets and monitoring campaigns costs and ROI metrics. • Assist with the preparation, development, execution, and monitoring of media plans Show less

  • SAI Solutions (Smart Furniture)
    • Egypt
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Junior Media Buyer
      • Mar 2020 - Aug 2022

      Possess strong technical understanding of programmatic audience buying • Identify target audiences and analyze their characteristics, behaviors, and media habits • Research and record trends, innovations, and changes that affect media buying • Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed Possess strong technical understanding of programmatic audience buying • Identify target audiences and analyze their characteristics, behaviors, and media habits • Research and record trends, innovations, and changes that affect media buying • Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed

  • Perfume Shock
    • Junior Media Buyer
      • Apr 2018 - Apr 2022

      • Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed • Optimize media spend making real-time adjustments to ads, targeting, and bidding on buying platforms • Provided strategic recommendations and analysis. • Monitor and manage digital campaigns, and provide recommendations based on performance • Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed • Optimize media spend making real-time adjustments to ads, targeting, and bidding on buying platforms • Provided strategic recommendations and analysis. • Monitor and manage digital campaigns, and provide recommendations based on performance

Education

  • AUC - School of Continuing Education
    Certificate of Achievement in Sales and Marketing, Marketing/Marketing Management, General
    2020 - 2020
  • Alexandria University
    Bachelor's degree
    2009 - 2013

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