Experience

Sou do Esporte

• Spectator Sports
• 1 - 100 Employee

• Founder

  • Jun 2008 - Present

  A non-profit association founded in 2015 to improve sports in Brazil. Lead the mission and vision of the organization, along with the Board, Volunteers, Sponsors and Partnerships, so that NGO’s clients receive high-quality services. Ensure NGO complies with relevant state and federal laws, regulations, and standard accounting procedures. Build a high-performing Volunteer leadership team and actively attract, retain, and develop a best-in-class staff. Identify and implement cost-effective ways to deliver state-of-the-art programs to clients. Participate in identifying and cultivating corporate, individual, and foundation sponsors. Cultivate excellent relationships with local media; provide oversight for Sou do Esporte’s presence in social media. Reach out to the community to present the NGO, its vision, and its services through public presentations and attending relevant business events, conferences, and gatherings. Sponsor and/or co-sponsor special events designed to promote Sou do Esporte's or other like-minded missions. Develop and work with the Board, ensuring that Board committees and efforts are well-organized and funded. Inform the Board regularly of internal organization matters, including appropriate staffing, funding, and program success and priorities.



Sou do Esporte FOODS

• CEO

  • May 2022 - Present

  A company focused on the nutrition of athletes, amateurs, and professionals, whose mission is to propagate the concept of nutritious food, with proper preparation of immediate consumption, focused on pre and post-workout, subdivided into the building, regulating, and energy foods. Lead strategic and profitable new revenue generation and customer retention efforts. Determine the long- and short-term goals and direction for the sales and technical services teams based on overall organizational strategy. Drive and communicate sales and company strategies across the organization to bring the teams together to enhance sales performance jointly. Develop and deliver an effective sales team business plan, including accurate revenue and profit forecasts, retention, and ongoing support of existing customers. Guide all customer-facing teams to achieve revenue and strategic goals. Participate and contribute to developing customer education, prospects, and employees. Generate monthly unit sales forecast of all essential products to feed the company’s S&OP process. Glean insights and maintain awareness of market needs and industry trends to optimize market position. Identify competitive threats and develop effective countermeasures. Develop and maintain key contacts and business relationships with members of the marketplace community, including influential individuals and professional organizations.



Paulo Messina - Candidate

• General Coordinator of the Candidate of the Government Plan for Rio de Janeiro's City Hall

  • Feb 2020 - Sep 2020

  Worked in the general coordination of the intersectoral plan of the candidate for mayor of Rio de Janeiro, Vereador Paulo Messina. Managed media and press communications for marketing efforts on business or other industry needs. Prepared content; edited and reviewed. Performed administrative and clerical duties under the supervision of a government candidate and developed event activities according to the government plan theme and requirements. Coordinates schedules with the participants, suppliers, and third-party vendors. Provided knowledge of government management tools and relationships with political consultants. Conducted intersectoral diagnosis of the situation of the city of Rio Leadership a team of 50 people, among volunteers and professionals, for the development, focused on the strategic development of the City of Rio de Janeiro Participated in periodic meetings with sector leaders, focus groups, and priority alignment



Associação Comercial do Rio de Janeiro - ACRJ

• Brazil
• Non-profit Organizations
• 1 - 100 Employee

• Vice President - Public Safety and Sports Councils - Commercial Association of Rio de Janeiro.

  • Aug 2017 - Dec 2019

  The position was held voluntarily as Vice President of the Rio de Janeiro Commercial Association - Public Safety and Sports Councils. Developed sports and public security agendas, debated with the council of experts and forwarded them to the competent public authorities. Managed and coordinated the workload of bimonthly meetings. Managed and developed event activities according to the campaign theme and requirements. Developed well-organized and clear press releases and speeches. Organized letter-writing campaigns, held press conferences, met with public officials, and wrote press releases.



Governo do Estado do Rio de Janeiro

• Brazil
• Government Administration
• 500 - 600 Employee

• State Secretary of Social Development and Human Rights

  • Oct 2018 - Aug 2019

  Managed, coordinated, and implemented programs, policies, and procedures for the state of Rio de Janeiro (17 million people and 92 municipalities). Managed Funds and a Budget of around BRL500 million annually. Worked towards innovation, engagement, and expressive results to build the credibility of the governmental environment deeply deteriorated by the state's performance in Social Assistance and Human Rights. Worked on the entire process of Government transitions since November 2018. Presented policies to and enlisted the cooperation of various community organizations, business communities, individuals, ethnic groups, labor organizations, religious groups, local, state, and federal officials, and other groups. Established and directed procedures to guarantee the application of anti-discrimination laws for the population of Rio de Janeiro. Worked during the merger of two government departments (Social Development and Human Rights) -Personal / Organizational / Administrative / Processes and Procedures. Developed standards and procedures for conducting complaints of discrimination based on race, color, ethnicity, religion, national origin (citizenship), sexual orientation, or physical and intellectual disability. Including the Elderly, child victims of violence, calamities, women victims of violence, missing children, indigenous people, refugees, youth in conflict with the law, victims of human rights violations, and security agents victims of human rights violations. Served as an advisor and provided oversight and coordination in gaining compliance with human/civil rights provisions. Worked as an integral member of the State Public Security Council.



Banco Interamericano de Desenvolvimento

• Consultant/Project Director

  • Jul 2015 - Nov 2018

  International financial institution headquartered in Washington, D.C., United States of America, and serving as the largest source of development financing for Latin America and the Caribbean. Directed the IADB project for the World Cup and Olympic Games Legacy in Complexo da Maré, with the Japanese Fund for Development, Visa, Colgate, NBA, and FC Barcelona as investors and partners. Responsible for Institutional Relations between the IDB, investor partners, public administration, and the Favelas; Acted as an internal and external relation strategist for the project. Worked on improving the management of Rio de Janeiro's City Hall sectors, research, diagnosis, and recommendations for managing the Olympic Villages. Atuação para o desenvolvimento de projetos internos do entorno (vilas olímpicas, escolas e famílias vulneráveis) para projetos de educação financeira; esportes; inclusão de pessoas com deficiência, melhoria do ambiente familiar. Assisted over three thousand people, including children, young people, and adults. The project has contributed to the reduction of domestic violence, to the development of citizenship values for young people who live in an imminent situation of violence, to sports practice, to the training of professionals who help people with disabilities, to female empowerment issues, to financial inclusion with programs directed to young people and their first salary, household budgeting, and entrepreneurship. Assisted over three thousand people, including children, young people, and adults. The project has contributed to the reduction of domestic violence, to the development of citizenship values for young people who live in an imminent situation of violence, to sports practice, to the training of professionals who help people with disabilities, to female empowerment issues, to financial inclusion with programs directed to young people and their first salary, household budgeting, and entrepreneurship.



GloboNews

• Brazil
• Individual and Family Services

• Jornalista correspondente

  • Feb 2004 - Mar 2007

  Correspondente da Globonews na Colômbia. Responsável pela cobertura jornalística dos fatos diários e cobertura especial sobre as FARC, desmilitarização dos paramilitares, Governo, dentre outros. Jornalista correspondente em Porto Rico. Correspondente da Globonews na Colômbia. Responsável pela cobertura jornalística dos fatos diários e cobertura especial sobre as FARC, desmilitarização dos paramilitares, Governo, dentre outros. Jornalista correspondente em Porto Rico.



GlaxoSmithKline

• United States
• Investment Management

• Assessora de Comunicação - Brasil

  • Aug 1998 - Oct 2003

  *Responsável pela Comunicação para todo o Brasil *Implementação da “nova” Comunicação em razão do processo de fusão da Glaxo Wellcome & SmithKline Beecham. *Elaboração de Política de Comunicação Interna & Externa, Assessoria de Imprensa – produto / institucional. *Endomarketing *Suporte as ações de marketing e lançamentos de produtos *Criação do canal de Comunicação para Representantes em todo o Brasil *Coordenação e elaboração de conteúdo para Intranet e Internet. *Gerenciamento de Crise Imprensa/Institucional *Suporte a tomada de decisão da direção *Relacionamento com a imprensa & Stakeholders *Relacionamento com mídias e agências *Exploração de canais não tradicionais para capilaridade da marca *Releases e media kit *Media Training *Eventos &Responsabilidade Social



American Chamber of Commerce in Rio de Janeiro

• Trainee

  • May 1997 - Aug 1998

  Matérias publicadas na revista Brazilian Business destinada ao Governo e empresariado. Assessoria de imprensa política e econômica. Matérias publicadas na revista Brazilian Business destinada ao Governo e empresariado. Assessoria de imprensa política e econômica.