Okay, let’s tackle this. So Evert Bergquist has a unique blend of skills and experience, with over 36 years in the industry. He’s held leadership positions in retail and marketing, which are in demand. However, his experience is mostly in the past, and his current role is retired. I’ll look at average rates for executives with similar skills and experience. According to the Bureau of Labor Statistics, marketing managers with similar experience can earn around $120,000 per year. However, this is a salary, not an hourly rate. To estimate an hourly rate, I’ll assume a 40-hour workweek and 52 weeks per year. This puts the annual salary at around $24,000 per year, or approximately $115 per hour. Considering Bergquist’s experience and skills, I’ll estimate his hourly rate to be around $125.