Experience

Digital Bank Transformación Digital

• Chile
• Business Consulting and Services
• 1 - 100 Employee

• Consultancy Manager Digital Transformation Chile - Colombia

  • Apr 2021 - Present

  - Leadership of consulting projects in digital transformation strategy for various financial institutions in Latin America, with a focus on Chile, Colombia, Ecuador, and Central America. Successfully implemented digital transformation governance, demand management processes, and project roadmaps in more than 20 financial entities in the region. - In charge of coordinating multidisciplinary and international teams for the development of digital transformation projects, leveraging the expertise of consultants in strategy, processes, analytics, customer experience, and marketing, with responsibility for the consulting business of the Digital Bank Group. - Led initiative with the Inter-American Development Bank to deliver tools for diagnosing and advancing digital maturity to over 60 public banks in LATAM. - Responsible for the company's P&L, presenting financial results, and projecting budgets to the group's board of directors. - Overseeing the commercial management of the consulting business and digital transformation diplomas, which have trained more than 500 professionals in Latin America. Show less



Despierta Viajando

• Owner

  • Nov 2017 - Present

  Travel blog to inspire independent travelers to see the world by themselves. - Definition of the blog's purpose, value proposition, and brand image, translating these definitions into a communication style that resonates with independent travelers. - Production of original content based on personal travel experiences for the website and social media. - Development of collaborations on social media with bloggers and tourism services in Chile and LATAM. - Building partnerships within the national wine tourism sector, creating content for various stakeholders. Show less



Plataforma Mes Que Una Moció

• Communications Director

  • Jul 2020 - Dec 2020

  Campaign to collect signatures from FC Barcelona partners for the removal of the previous board. The campaign concept aimed to reclaim the Club for its owners. - Worldwide campaign management. In charge of generating brand identity, defining the purpose and communication strategy, 100% based on digital media and social networks. Led the most successful campaign in the history of FC Barcelona, collecting over 20,000 partner signatures, +500K website visits, 10MM impressions on Twitter, and +200K on Instagram within 30 days. - Responsible for social media and Google Ads campaigns, measuring conversions to optimize the budget. - Supervision of the PR strategy, defining the use of different media channels, tailored to each campaign segment and moment. - Content responsibility for the mocio2020.cat website. Content generation aligned with the customer journey and campaign stage, to mobilize partners to sign." Show less

• Head of Digital Transformation

  • Oct 2018 - Sep 2019

  Consultancy firm in digital transformation, for the financial services industry in Latin America. - In cahrge of executing digital transformation projects for a debt collection company in Chile, serving over 300,000 clients. In charge of coordinating teams to execute initiatives for digitizing processes, user experience, analytics, and machine learning applied to debt collection. - Responsible for the new branding of the online payment channel, focusing on conversion, implementing systems to identify the digital customer journey, and quickly discovering areas for improvement. - Responsible for the execution of ten other digitalization projects for banks in Latin America to accelerate the adoption of digital channels and achieve efficiencies in key processes, measuring the impacts of each project. Show less



ENEX

• Sweden
• Geothermal Electric Power Generation
• 1 - 100 Employee

• Head of Digital Products

  • Jul 2014 - Sep 2017

  - Leader of digital products for Shell's end consumer, with the mission of identifying consumer opportunities and monetizing them through digital experiences. In charge of the mobile application MiCopiloto, from product strategy to adoption, and responsible for the digital media communication strategy. Achieved 250K app downloads in 1.5 years, with double-digit growth in usage rate.- Responsible for increasing the purchase frequency of digital Shell consumers by 50%. Created the first 100% mobile loyalty program in Chile.- Responsible for increasing the company's market share by 10 points in the intensive consumption segment (taxis and similar). This was achieved through the design of specific products focused on delivering a simple and tangible customer experience, with a marketing strategy tailored to the segment.- Responsible for the operation of +30,000 fuel cards associated with the Shell Card platforms. In charge of the technological evolution of these platforms and the definition of internal billing, payment, and stock processes for different products (prepaid, credit) and customer segments. The Shell Card platforms are card systems that provide customers with full control over their consumption, with 100% online management.- In charge of the relationship with +200 Shell distributors in the implementation of new digital products.- Implemented disruptive changes in the company's customer service channels, including social media integration, with minimal resources, to adequately support new digital consumers.- Responsible for managing alliances with companies from various industries (banks, telecommunications, insurance) to develop joint value propositions for all Shell customers. Show less

• Senior Business / Innovation Specialist

  • Mar 2012 - Oct 2014

  - Leadership of Enex's innovation program. Responsible for managing +600 ideas over 3 years, coordinating the execution of about 20 projects in operational efficiency, customer service, and marketing.- Creation of an innovation leaders group to promote a culture of innovation within the company. Designed the offering, incentives, and work plans, involving around 100 individuals over 3 years.Leadership of the internal communication plan for the innovation program, developing a mindset change plan and providing training in innovation methodologies for +500 people over 5 years.- Responsible for innovative value propositions for Shell service stations and upa! stores. Developed a collaboration model with SERNATUR and INDAP for the implementation of "Rincones de Turismo" (Tourism Corners) in upa! stores. In charge of space design, communication, and activation within the Shell network.- Developed innovative value propositions for emerging consumer segments (cyclists, pet owners, tourists, athletes, digital users, etc.), based on partnerships with relevant brands. Responsible for identifying latent needs, designing and communicating propositions, and activating them in +50 points of sale. Show less



Createch SA

• France
• Book and Periodical Publishing

• Senior Project Engineer

  • Mar 2007 - Feb 2012

  Consulting company specializing in designing commercial strategies for innovative products in international markets. - Responsible for raising capital of around US$ 15MM for science and technology startups, through the development of business plans and marketing strategies for +50 clients. - Successfully attracted clients, commercial partners, and international licensees for more than 100 Chilean startups and universities by conducting market studies and business plans. This includes industries such as retail, construction, design, biotechnology, energy, mining, telecommunications, among others. Show less



Handels und Finanz AG

• Investment Management
• 1 - 100 Employee

• Project Engineer

  • Aug 2005 - Mar 2007

  Investment company for renewable energy projects. - In charge of evaluation of 10 wind generation projects, lead energy generation studies, environmental impact and profitability analysis. Presentation of projects to investment funds. - Definition of value proposition and business model for R&D project in solar energy, to raise capital from Chile’s Science and Technology Board (CONICYT). Grant awarded by CONICYT (Chile's National Comission of Sciences, today Ministry of Sciences) in 2007 Investment company for renewable energy projects. - In charge of evaluation of 10 wind generation projects, lead energy generation studies, environmental impact and profitability analysis. Presentation of projects to investment funds. - Definition of value proposition and business model for R&D project in solar energy, to raise capital from Chile’s Science and Technology Board (CONICYT). Grant awarded by CONICYT (Chile's National Comission of Sciences, today Ministry of Sciences) in 2007