Experience

HLPR

• Egypt
• Facilities Services
• 1 - 100 Employee

• CEO and Co-Founder

  • Jul 2017 - 6 years 6 months

  Alexandria Governorate, Egypt Co-Founder of HLPR home services application The first and only online platform to book domestic cleaning services in Alexandria, Egypt. HLPR online platform let the clients book online and save them the hustle of looking for domestic cleaners. Job Description: - Manage Developers team to create a seamless booking application - Manage Buisness Developemtn of HLPR - Help shape the future of HLPR - Help get HLPR funded by investors - Strategize about online… Show more Co-Founder of HLPR home services application The first and only online platform to book domestic cleaning services in Alexandria, Egypt. HLPR online platform let the clients book online and save them the hustle of looking for domestic cleaners. Job Description: - Manage Developers team to create a seamless booking application - Manage Buisness Developemtn of HLPR - Help shape the future of HLPR - Help get HLPR funded by investors - Strategize about online marketing and advertising, how to grow the company. - Help define go to market message, develop & execute our marketing plan - Analyze the competition and recommend strategic moves for HLPR - Analyze, research, recommend, and implement processes and systems. - Collaborate with the Strategic Founders team in growing a strong, integrated, and sustainable organization. Show less



Primo Technology

• Technology, Information and Internet
• 1 - 100 Employee

• Growth Marketing Manager

  • May 2022 - Aug 2022

  Cairo, Egypt As Growth Marketer at Primo, I was the driving force behind all our digital marketing initiatives. I developed, implemented, tracked, and optimized digital campaigns across multiple platforms. I owned all of our marketing channels and measure their success. I was in charge of creating a digital marketing strategy that supports our overarching business goals. All this resulted in the acquisition, retention, and loyalty of customers. I worked together with content marketers and designers to craft… Show more As Growth Marketer at Primo, I was the driving force behind all our digital marketing initiatives. I developed, implemented, tracked, and optimized digital campaigns across multiple platforms. I owned all of our marketing channels and measure their success. I was in charge of creating a digital marketing strategy that supports our overarching business goals. All this resulted in the acquisition, retention, and loyalty of customers. I worked together with content marketers and designers to craft beautiful and compelling stories for campaigns. Ultimately, as Growth Marketing Manager, I made sure our message reaches our target audience so that Primo can enter the next stage of growth. Also During this period, I've conducted several rounds of user research and interviews to craft the perfect message for the users. Validated new features to be released and managed the introduction of new services. In addition to that, I've orchestrated several successful partnerships that added to the value provided by Primo to the customers. Show less



Casteck

• Egypt
• IT Services and IT Consulting

• Marketing Manager

  • Oct 2017 - Apr 2018

  Cairo Governorate, Egypt Conduct a formal market analysis (digital, mobile, social and local) to identify key market and customer trends. Conduct a competitive and customer analysis and report findings to key stakeholders. Develop the mobile marketing strategy. Provide best practice research to channel owners (email, display, paid search, etc.) and facilitate cross-functional sharing. Stay current on latest technology and identify new marketing opportunities. Identify the right… Show more Conduct a formal market analysis (digital, mobile, social and local) to identify key market and customer trends. Conduct a competitive and customer analysis and report findings to key stakeholders. Develop the mobile marketing strategy. Provide best practice research to channel owners (email, display, paid search, etc.) and facilitate cross-functional sharing. Stay current on latest technology and identify new marketing opportunities. Identify the right marketing metrics to track and put the right tools in place to measure ROI of mobile marketing spend. Share information with the VP and suggest improvements that can be made to increase value of initiatives. Collaborate with cross-functional teams to plan, deliver and execute successful mobile marketing campaigns (SMS, QR, Coupons, Ads, etc.). Ensure accurate and complete information is captured in customer relationship management (CRM) system. Clean data when appropriate. Create a mobile marketing dashboard and maintain ownership. Drive to actionable insights and recommendations; communicate them to senior management. Attend industry conferences to network and develop industry expertise. Ensure alignment between mobile marketing strategy and the overall corporate marketing strategy. Show less



Bonyan Portal

• Marketing Manager

  • Apr 2017 - Jul 2017

  Dubai, United Arab Emirates Reporting to CEO, responsible for the creation, design and execution of mobile marketing campaigns. Major duties include the development of the mobile marketing strategy including a measurement plans and budget. Other responsibilities consist of program management, implementation, execution and deployment of the program as well as reporting on key initiatives.



Yateeb restaurants

• Marketing Manager

  • Nov 2015 - Mar 2017

  Riyadh, Kingdom of Saudi Arabia - Develop and maintain relationships and communication with key partners in Operations to create solid marketing plans and serve as the primary point of contact for many of the properties - Drive strategy and plan and execute marketing initiatives for new projects, menu changes, special menus, remodels and rebranding campaigns - Manage annual marketing budgets for individual properties - Manage brand promotions to drive sales - Conduct regular research analysis of existing and new… Show more - Develop and maintain relationships and communication with key partners in Operations to create solid marketing plans and serve as the primary point of contact for many of the properties - Drive strategy and plan and execute marketing initiatives for new projects, menu changes, special menus, remodels and rebranding campaigns - Manage annual marketing budgets for individual properties - Manage brand promotions to drive sales - Conduct regular research analysis of existing and new digital marketing platforms to determine effectiveness - Manage online restaurant review platforms and vendors - Approve all local print advertising and manage graphic designers - Recommend development and implement in-store marketing materials as appropriate - Develop and execute customer acquisition and retention marketing programs, database, and direct to consumer marketing - Oversee newsletter campaigns for the group to include holiday promotions - Manage advertising and public relations agencies, utilizing them as resources for brand and revenue enhancement programs - Manage all digital marketing initiatives - Manage advertising and partnership development for properties - Work with social media consultant to provide content - Provide on-site event support - Recommend and Acquire new business locations Show less



Harassmap

• Egypt
• Civic and Social Organizations
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2015 - Dec 2015

  Cairo, Egypt Develops and implements the HarassMap digital marketing strategy and plan Creates and delivers innovative and impactful digital campaigns, with an emphasis on social media and SMS campaigns, against set targets Manages HarassMap’s presence on all relevant social media platforms and crafts daily posts/tweets including the development of engaging and relevant content Manages the development and content of the HarassMap website and mobile site, in cooperation with agency partners, while… Show more Develops and implements the HarassMap digital marketing strategy and plan Creates and delivers innovative and impactful digital campaigns, with an emphasis on social media and SMS campaigns, against set targets Manages HarassMap’s presence on all relevant social media platforms and crafts daily posts/tweets including the development of engaging and relevant content Manages the development and content of the HarassMap website and mobile site, in cooperation with agency partners, while ensuring SEO and favorable user experience Manages the development of the new HarassMap app and online map and reporting system, in cooperation with consultants Delivers reporting, analysis and on-going optimization of all digital marketing channels Analyzes and implements learnings from social media monitoring Works closely with the Communications Manager in implementing the digital PR plan Represents HarassMap, our mission, strategy and messaging in speaking engagements and collaboration meetings with organizations and groups working on sexual harassment. Show less



TE Data

• Egypt
• Technology, Information and Internet
• 700 & Above Employee

• Marketing communications and events Senior specialist

  • Nov 2011 - Nov 2014

  Smart Village, Giza, Egypt * Manages the development of communication projects from conception to production. * Directs a team of communications professionals through the various aspects of the project in order to obtain desired results. * Works with internal departments to identify their needs. Prepares materials geared towards the prospective audience through correct channels. * Responsible for the management of communication project budgets * Collects, analyzes and interprets results in regards to the… Show more * Manages the development of communication projects from conception to production. * Directs a team of communications professionals through the various aspects of the project in order to obtain desired results. * Works with internal departments to identify their needs. Prepares materials geared towards the prospective audience through correct channels. * Responsible for the management of communication project budgets * Collects, analyzes and interprets results in regards to the efficiency and effectiveness of communication projects. *Negotiate contracts with vendors and distributors to manage materials distribution, establishing distribution networks and developing distribution strategies. *Consult with product development personnel on product specifications such as design, color, and packaging. * Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors. * Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. * Initiate market research studies and analyze their findings to identify potential markets for products and services. * Ensuring effective, branded marketing communications including the company website, print communication, and advertising. * Managing media and marketing staff and external PR agencies. * Developing the marketing strategy for the company in line with company objectives. * Creation and publication of all marketing material in line with marketing plans. * Planning and implementing promotional campaigns with sales activities. * Overall responsibility for brand management and corporate identity. * Preparing online and print marketing campaigns. * Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. * Analyzing potential strategic partner relationships for company marketing.

• Sales excutive

  • Dec 2009 - Mar 2012

  • Check to ensure that appropriate changes were made to resolve customers' problems. • Contact customers to respond to inquiries or to notify them of claim investigation results and any planned adjustments. • Solicit sale of new or additional services or products. • Confer with customers by telephone or in person to provide information about products and services, to take or enter orders, cancel accounts, or to obtain details of complaints. • Resolve customers' service or billing… Show more • Check to ensure that appropriate changes were made to resolve customers' problems. • Contact customers to respond to inquiries or to notify them of claim investigation results and any planned adjustments. • Solicit sale of new or additional services or products. • Confer with customers by telephone or in person to provide information about products and services, to take or enter orders, cancel accounts, or to obtain details of complaints. • Resolve customers' service or billing complaints by performing activities such as exchanging merchandise, refunding money, and adjusting bills.



International Language Bookshop

• Egypt
• Education Administration Programs
• 1 - 100 Employee

• Sales Representative

  • Oct 2008 - Dec 2009

  • Identify potential clients, using advertising campaigns, mailing lists, and personal contacts. • Prepare sales presentations and proposals that explain product specifications and applications. • Negotiate prices and terms of sales and service agreements. • Record transactions accurately, and keep clients informed about transactions.