Demitria Erin Adela

Digital Marketing & KOL Specialist at Secondate
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Contact Information
Location
Indonesia, ID
Languages
  • English Professional working proficiency
  • Indonesian Native or bilingual proficiency

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Credentials

  • Google Analytics for Beginners
    Google
    Jan, 2021
    - Sep, 2024
  • Business Analytics and Decision Making
    Beedie School of Business at Simon Fraser University

Experience

    • Indonesia
    • Cosmetics
    • 1 - 100 Employee
    • Digital Marketing & KOL Specialist
      • Aug 2023 - Present

      - Reach out and onboard influencers for endorsements and media barters. - Develop digital ads on several platforms. - Develop SOW documents for all campaigns concerning Influencers. - Develop weekly reports on Social Media & Digital Ads insights analytics. - Brainstorm campaign ideas with the social media team, create moodboards, and coordinate shoots with vendors and models. - Handle community and develop strategies to grow and engage the community. - Assist with new product launch or any other kinds of events. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Barista
      • Sep 2022 - May 2023

      - Greeted and served up to 100 customers daily and providing prompt, personalized and friendly service in a fast-paced environment. - Increased the average order value and customer lifetime value through upselling. - Enhanced customer satisfaction and increased brand loyalty by building positive relationships with regular customers. - Greeted and served up to 100 customers daily and providing prompt, personalized and friendly service in a fast-paced environment. - Increased the average order value and customer lifetime value through upselling. - Enhanced customer satisfaction and increased brand loyalty by building positive relationships with regular customers.

    • Canada
    • Higher Education
    • 200 - 300 Employee
    • Digital Marketing Assistant
      • May 2021 - Dec 2021

      - Managed and created content for various social media channels (Instagram, TikTok, Facebook, LinkedIn, Twitter and YouTube) - Streamlined reporting on social media KPIs for each channel, including reach, engagement, followers and leads. - Grew Instagram and LinkedIn followers by 13.67% and 8.36% in eight months respectively. - Created a TikTok video that reached 19,300 audience and 20,700 views in one month. - Implemented a unique campaign for SFU Beedie’s Summer 2021 Graduation on Instagram, which resulted in an increased of monthly engagement by 19.56% from the average. - Assisted with the launching of a new Content Creator program, as well as other tasks such as paid advertising, email campaign, photoshoots and video production. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Sales Associate
      • Oct 2020 - Apr 2021

      - Greeted customers actively and answered any inquiries in a friendly manner to ensure customer satisfaction. - Managed sales transactions while interacting enthusiastically with the customers. - Provided efficient customer services by accurately processing orders and payments and keeping the line short, which maximizes store operations. - Greeted customers actively and answered any inquiries in a friendly manner to ensure customer satisfaction. - Managed sales transactions while interacting enthusiastically with the customers. - Provided efficient customer services by accurately processing orders and payments and keeping the line short, which maximizes store operations.

    • United States
    • Restaurants
    • 700 & Above Employee
    • Cashier Customer Service
      • Jan 2020 - May 2020

      - Managed cash and sales transaction, and at the same time, answered customer phone calls, stocked up the drink station, and ensured the dining room cleanliness. - Enhanced customer satisfaction by engaging enthusiastically with customers and building good relationships with frequent customers. - Increased sales by providing efficient customer services and promoting upgrades or additional services. - Maximized the restaurant operations management by accurately processing orders and payments, keeping the customer line short. Show less

    • Event Photographer and Videographer
      • Aug 2018 - Aug 2018

      - Documented the event by taking pictures and videos. - Edited the pictures, organized, and share the pictures with the clients using Google Drive. - Directed a short video production that summarizes the three-day event. - Documented the event by taking pictures and videos. - Edited the pictures, organized, and share the pictures with the clients using Google Drive. - Directed a short video production that summarizes the three-day event.

    • Machinery Manufacturing
    • 1 - 100 Employee
    • Account Executive
      • Aug 2015 - Aug 2018

      - Identified potential clients via direct marketing, negotiated and closed deals with an average of two clients per week. - Communicated with clients to understand their needs and maintained client satisfaction by offering suitable recommendations and resolving any concerns efficiently. - Identified potential clients via direct marketing, negotiated and closed deals with an average of two clients per week. - Communicated with clients to understand their needs and maintained client satisfaction by offering suitable recommendations and resolving any concerns efficiently.

    • Indonesia
    • Travel Arrangements
    • 100 - 200 Employee
    • Marketing Intern
      • May 2018 - Jun 2018

      - Helped the e-commerce team maintaining the website updated with new prices and information every day. - Helped the e-commerce team maintaining the website updated with new prices and information every day.

Education

  • Simon Fraser University
    Bachelor of Business Administration - BBA (Honours), Marketing & Management Information System
    2020 - 2023
  • Fraser International College
    Bachelor of Business Administration - BBA, Business Administration and Management, General
    2018 - 2019
  • Santa Laurensia Catholic School
    High School Diploma
    2015 - 2018

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