Experience

Dataswift

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Marketing and Sponsorships

  • Oct 2022 - Present



JUNO

• Waste Treatment and Disposal

• Managing Partner

  • Jan 2022 - Present



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Head Of New Business

  • Apr 2021 - Sep 2021

  Started as a freelance consultant leading special projects. Was offered a permanent position shortly after to lead New Business. Over a half-year period, I've led a branding and re-launch exercise for the company's new venture and managed key client relationships and completed several projects, collaborations & campaigns. Started as a freelance consultant leading special projects. Was offered a permanent position shortly after to lead New Business. Over a half-year period, I've led a branding and re-launch exercise for the company's new venture and managed key client relationships and completed several projects, collaborations & campaigns.



Minerva Mkt

• Spain
• Advertising Services
• 1 - 100 Employee

• Freelance Brand Activation Specialist

  • Aug 2019 - Jul 2020

  PETRONAS Lubricant International: First consumer-fronting product launch for the brand. The launch of a new lifestyle. An integrated experience. PETRONAS Lubricant International: First consumer-fronting product launch for the brand. The launch of a new lifestyle. An integrated experience.



Zenith Consulting Sdn Bhd

• Head of Activation

  • Jun 2016 - Aug 2018

  BMW THE ALL-NEW BMW 5 SERIES: Largest consumer launch with on-ground interactivity on Malaysia’s largest digital screen.PETRONAS MALAYSIAN CUP PRIX: Pop-up Kedai Mesra, Petronas Village securing highest footfall all year around across the country.PETRONAS GRAND PRIX SHANG HAI: A showcase of PETRONAS Mercedes F1 technology using latest and the most innovative consumer activations.MINI SKYVENTURE COUNTRYMAN JCW: Most effective low-cast idea driving instant test drives leading to social engagement.SUNWAY THE SERENE LAUNCH: Not your usual property launch - A festival to celebrate love. A place where relationships, memories and brand affiliation was built.



amc asia!

• Singapore
• Marketing Services
• 1 - 100 Employee

• Senior Creative

  • Jan 2013 - Jul 2015

  Led winning pitches: Ferrari, M3NERGY, Digi Communications, SAMSUNG, Lenovo, Edotco, Ronald McDonald.Regional creative proposals: South Korea, Thailand & Singapore. My creative and execution ideas always provided the immersion and profitability. The name of the game: creating good ideas that cost less. Led winning pitches: Ferrari, M3NERGY, Digi Communications, SAMSUNG, Lenovo, Edotco, Ronald McDonald.Regional creative proposals: South Korea, Thailand & Singapore. My creative and execution ideas always provided the immersion and profitability. The name of the game: creating good ideas that cost less.



Fox International Channels

• T&P Programmer

  • 2011 - 2012

  The person behind the logging and launch of local channel for National Geographic Malaysia. The person behind the logging and launch of local channel for National Geographic Malaysia.