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Bio

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Erik Nelson is a seasoned marketing professional with extensive experience in digital marketing, advertising, and media relations. He has held senior roles at top companies, including The Walt Disney Company, Time Inc., and Sports Illustrated, where he developed and executed advertising and content partnerships, tripled territory revenues, and grew sales by 20% YoY. He also co-founded a consultancy targeting small businesses and startups, focusing on sales and marketing challenges, strategic planning, and project management. Erik holds certifications from the IAB, including the Advanced Programmatic Program and Digital Media Sales Certification.

Credentials

  • IAB Advanced Programmatic Program
    IAB
    Jun, 2016
    - May, 2026
  • IAB Digital Media Sales Certification
    IAB
    Dec, 2015
    - May, 2026

Experience

    • United States
    • Software Development
    • 500 - 600 Employee
    • Account Executive - Existing Accounts
      • Jan 2023 - Present

    • Enterprise Account Executive
      • Aug 2021 - Jan 2023

  • Project This
    • Wellesley, Massachusetts, United States
    • Principal
      • Jan 2020 - Aug 2021
      • Wellesley, Massachusetts, United States

      Co-Founder of a consultancy targeting small businesses and startups. We focus on sales and marketing challenges, strategic planning, project management, advertising, public relations and brand visibility. Drawing on our own experience running a small business for more than 10 years, we’re also ad...

  • The Walt Disney Company
    • Greater Boston Area
    • Director of Partnerships, National Geographic
      • Apr 2017 - Jan 2020
      • Greater Boston Area

      Hired to grow and serve New England market for media sales across linear, programmatic, digital, social, experiential, and licensing partnerships. Worked closely with National Geographic’s New York City- and District of Columbia-based marketing teams to bring new linear, digital, social, and bra...

  • Time Inc.
    • Boston, MA
    • Digital Development Director
      • Aug 2016 - Mar 2017
      • Boston, MA

      Oversaw financial component of newly created digital group in New England. Developed strategic plans for digital media, native, and branded content across 30-plus premier brands. Worked closely with ad product team to bring new digital media and content products to market in real time, utilizin...

    • New England Franchise Sales Manager
      • Sep 2011 - Aug 2016
      • Boston, MA

      Developed advertising and content partnerships between SI and GOLF and key New England-based brands and agencies across programmatic, digital, print, content, and experiential platforms. Played integral role in launching highly successful digital video partnerships involving brand and content int...

  • Condé Nast
    • Wellesley, MA
    • New England Director
      • May 2002 - Sep 2011
      • Wellesley, MA

      Provided consultative leadership and representation to Architectural Digest, Bon Appetit, Teen Vogue and Conde Nast Portfolio, launching high-impact marketing programs that significantly increased advertising effectiveness and special events delivering major revenue gains. Capitalized on extensiv...

  • SAIL Magazine
    • Greater Boston Area
    • New England Manager
      • 1991 - 2000
      • Greater Boston Area

      Aggressively established new accounts and delivered key insights to sales representatives. Addressed issues, analyzed competitive landscape, and recommended new initiatives. Bolstered communication channels and demonstrated in-depth marketing acumen.Began as Associate Editor acquiring insight int...

Education

  • University of Vermont
  • Brandeis University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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