Eric Locarni
Director of Strategic Partnerships, Customer Excellence & Logistics at United Dutch Breweries- Claim this Profile
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English Full professional proficiency
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Spanish Limited working proficiency
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French Native or bilingual proficiency
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Bio
Jan Alderlieste
I have worked with Eric for almost 2 years. I have known Eric as a highly dedicated and motivated Sales Manager for the French market. He is very much customer oriented and constantly looking for new business opportunities. One of his strengths is that Eric understands the importance of both top- and bottomline result for his territory. Eric is a great colleague and it was a big pleasure to have him in the team!
Gabriele Bonapersona
Eric has been a very nice colleague, great professional and a highly reliable partner for the development of our brands. Quick, smiling, at ease with different foreign languages, Eric has been an added-value to the export Team and an asset to our organization. I would recommend Eric for any company seeking for a dynamic and reliable business partner, capable of communicating easily and effectively while aiming to align his goals with those of his clients.
Jan Alderlieste
I have worked with Eric for almost 2 years. I have known Eric as a highly dedicated and motivated Sales Manager for the French market. He is very much customer oriented and constantly looking for new business opportunities. One of his strengths is that Eric understands the importance of both top- and bottomline result for his territory. Eric is a great colleague and it was a big pleasure to have him in the team!
Gabriele Bonapersona
Eric has been a very nice colleague, great professional and a highly reliable partner for the development of our brands. Quick, smiling, at ease with different foreign languages, Eric has been an added-value to the export Team and an asset to our organization. I would recommend Eric for any company seeking for a dynamic and reliable business partner, capable of communicating easily and effectively while aiming to align his goals with those of his clients.
Jan Alderlieste
I have worked with Eric for almost 2 years. I have known Eric as a highly dedicated and motivated Sales Manager for the French market. He is very much customer oriented and constantly looking for new business opportunities. One of his strengths is that Eric understands the importance of both top- and bottomline result for his territory. Eric is a great colleague and it was a big pleasure to have him in the team!
Gabriele Bonapersona
Eric has been a very nice colleague, great professional and a highly reliable partner for the development of our brands. Quick, smiling, at ease with different foreign languages, Eric has been an added-value to the export Team and an asset to our organization. I would recommend Eric for any company seeking for a dynamic and reliable business partner, capable of communicating easily and effectively while aiming to align his goals with those of his clients.
Jan Alderlieste
I have worked with Eric for almost 2 years. I have known Eric as a highly dedicated and motivated Sales Manager for the French market. He is very much customer oriented and constantly looking for new business opportunities. One of his strengths is that Eric understands the importance of both top- and bottomline result for his territory. Eric is a great colleague and it was a big pleasure to have him in the team!
Gabriele Bonapersona
Eric has been a very nice colleague, great professional and a highly reliable partner for the development of our brands. Quick, smiling, at ease with different foreign languages, Eric has been an added-value to the export Team and an asset to our organization. I would recommend Eric for any company seeking for a dynamic and reliable business partner, capable of communicating easily and effectively while aiming to align his goals with those of his clients.
Credentials
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Project Management Training Course
Harvard Business SchoolSep, 2006- Sep, 2024
Experience
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United Dutch Breweries
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Netherlands
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Food & Beverages
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1 - 100 Employee
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Director of Strategic Partnerships, Customer Excellence & Logistics
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Mar 2020 - Present
After a first promising business case, we have decided to define new strategic growth blocks:• Our worldwide strategy target markets closed to import & regional approach via economic areas• Local Production: develop partnerships with beverage companies using a new UDB system• Local Sourcing: sign agreements with breweries to produce our brands in some key markets
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Sales Director
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Jan 2017 - Feb 2020
Export of premium beers and NAM worldwide (110 countries):• Responsible of creating value as shareholder of the company and MT member• Strategy & Commercial policy: partnership, assortment, pricing, marketing• Team management: 5 Sales Manager• Frequent business trips in MEA & Europe
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International Sales Manager
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Apr 2015 - Dec 2016
• Optimized multi-channel sales increasing revenue by 15% • Managed key-accounts: Africa, France, Belgium & Luxembourg • Medical partnerships with AS Monaco, Rugby Club Toulon, FFBB • Optimized multi-channel sales increasing revenue by 15% • Managed key-accounts: Africa, France, Belgium & Luxembourg • Medical partnerships with AS Monaco, Rugby Club Toulon, FFBB
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Marchon Eyewear
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United States
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Apparel & Fashion
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700 & Above Employee
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Sales Manager Export EMEA
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Feb 2013 - Mar 2015
World No3 eyewear company based in New York with 20 prestigious brands • Exceeded revenue target by close to 10% each year • Managed distributors: Africa, Israel, Middle-East & Malta • Developed brands and assortments on each market inc. Nike World No3 eyewear company based in New York with 20 prestigious brands • Exceeded revenue target by close to 10% each year • Managed distributors: Africa, Israel, Middle-East & Malta • Developed brands and assortments on each market inc. Nike
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Lifeasy.com
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France
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Import & Export
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Founding Director
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Sep 2007 - Jan 2013
Lifestyle Company designing sport, travel & home products • Increased revenue across Europe on B2B & B2C channels • Sourced responsibly in China & office located in Hong-Kong • Rewarded « Trophée de l'Entrepreneuriat et de la Réussite » Lifestyle Company designing sport, travel & home products • Increased revenue across Europe on B2B & B2C channels • Sourced responsibly in China & office located in Hong-Kong • Rewarded « Trophée de l'Entrepreneuriat et de la Réussite »
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Western Union
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United States
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Financial Services
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700 & Above Employee
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Country Manager Africa
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Jan 2006 - Aug 2007
Worldwide leader in money transfer to over 500,000 locations • Developed business: 180 M€ Turnover in Africa with 41 banks • Managed a 6 M€ marketing budget: strategy and commitment • Travelled across Africa remaining compliant with objectives Worldwide leader in money transfer to over 500,000 locations • Developed business: 180 M€ Turnover in Africa with 41 banks • Managed a 6 M€ marketing budget: strategy and commitment • Travelled across Africa remaining compliant with objectives
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Castel Frères
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France
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Wine & Spirits
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300 - 400 Employee
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Sales Manager
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Sep 2003 - Dec 2005
World leader in wines & N°2 largest beer producer in Africa • Increased beer, soft and wine business: 150 M € Turnover • Created direct distribution (+700 K€) in addition to the 45 reps • Managed trade-marketing: Castel beers, Guinness, Coke, Orangina World leader in wines & N°2 largest beer producer in Africa • Increased beer, soft and wine business: 150 M € Turnover • Created direct distribution (+700 K€) in addition to the 45 reps • Managed trade-marketing: Castel beers, Guinness, Coke, Orangina
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Yoplait
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Food and Beverage Manufacturing
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500 - 600 Employee
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Commercial & Marketing Director
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Jan 2001 - Aug 2003
Licensed company of a world leader in fresh dairy products • Managed 40 reps & increased sales by 30% via innovations • Improved direct distribution with 40 reps for fresh dairy products • Developed brands: Yoplait, local drinks, La Vache qui Rit, Réa, etc. Licensed company of a world leader in fresh dairy products • Managed 40 reps & increased sales by 30% via innovations • Improved direct distribution with 40 reps for fresh dairy products • Developed brands: Yoplait, local drinks, La Vache qui Rit, Réa, etc.
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Danone
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France
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Food and Beverage Manufacturing
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700 & Above Employee
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District Sales Manager
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Jan 1997 - Dec 2000
The world leader in fresh dairy products & bottled water • Negotiated with central purchasing & supermarkets • Managed product assortment and POS merchandising The world leader in fresh dairy products & bottled water • Negotiated with central purchasing & supermarkets • Managed product assortment and POS merchandising
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Arysta LifeScience
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Chemical Manufacturing
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700 & Above Employee
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Sales & Marketing Manager
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Jan 1995 - Dec 1996
Local subsidiary in dynamic agro, health & nutrition sciences • Redesigned products packaging to enhance users safety • Leading 4 reps working on a multi-channel environment Local subsidiary in dynamic agro, health & nutrition sciences • Redesigned products packaging to enhance users safety • Leading 4 reps working on a multi-channel environment
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Project Monitoring
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1994 - 1994
Danone is a food industry world leader: Fresh Dairy Products, Waters, Baby & Medical Nutrition LU company was a part of the world number 2 position as producer of cereals & biscuits • Software roll-out to improve purchases & supplies management at the HQ & 3 factories Danone is a food industry world leader: Fresh Dairy Products, Waters, Baby & Medical Nutrition LU company was a part of the world number 2 position as producer of cereals & biscuits • Software roll-out to improve purchases & supplies management at the HQ & 3 factories
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Socomeco
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Guadeloupe
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Retail
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1 - 100 Employee
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Sales Representative
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Jul 1992 - Dec 1992
Company specialized in agricultural & industrial machinery and equipment on the FWI archipelago Training period as sales developer of agricultural equipment for truck farming & banana plantations Company specialized in agricultural & industrial machinery and equipment on the FWI archipelago Training period as sales developer of agricultural equipment for truck farming & banana plantations
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Project Management
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Jul 1991 - Aug 1991
This plantation has driven the reputation of Penja pepper as one of the best peppers in the world Training period to analyze agricultural processes and to improve organization & profitability This plantation has driven the reputation of Penja pepper as one of the best peppers in the world Training period to analyze agricultural processes and to improve organization & profitability
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Education
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1993 - 1994
EDHEC Business School
Mastère spécialisé, MBA in Management & Marketing -
1989 - 1993
ISTOM
Master's Degree, International Agro-Development
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