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5.0

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Ana María Castrejón Ramírez

Tuve la suerte de trabajar con Erick y constaté su capacidad como líder, su creatividad, la experiencia y su proactividad para la empresa y con el equipo que formamos. Hasta el día de hoy, sin duda es sorprendente su habilidad para aportar soluciones de negocio. Gracias a él pude aprender más y crecer profesionalmente.

Jafet Quintanar Aceves

Una gran persona desde el trato personal hasta la forma de manejar sus actividades profesionales.

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Credentials

  • Congreso Nacional de Marketing / Para Vender Más
    CNPVM
    Jul, 2017
    - Sep, 2024
  • Ejecutivo Certificado en Franquicias
    Universidad Anáhuac
    Oct, 2012
    - Sep, 2024
  • Calidad en el Servicio al estilo Disney
    Tecnológico de Monterrey
    Sep, 2012
    - Sep, 2024
  • Micros RES3700 & EM
    MICROS Systems Inc
    Oct, 2011
    - Sep, 2024
  • Seminario Neuromarketing + Neuroinnovación
    Mindcode
    Oct, 2011
    - Sep, 2024
  • Rich Dad
    Sales Partners
    Nov, 2010
    - Sep, 2024
  • Atención al cliente y negociación
    Motorola
    Oct, 2007
    - Sep, 2024
  • Calidad y Productividad
    Coca-Cola company
    Mar, 2007
    - Sep, 2024

Experience

    • Mexico
    • Food and Beverage Services
    • 1 - 100 Employee
    • Socio fundador
      • Oct 2012 - Present

      Creación y desarrollo de marca, socio fundador de consultoría en alimentos y bebidas. Desarrollo de línea de negocio Safe Food Storage, etiquetas de rotación de alimentos y bebidas (day dots). Aseguramiento y cumplimiento de plan de producción a pie de maquinas. Asesoramiento y acompañamiento en la implementación de programas de inocuidad y alimentaria. Administración, ventas y análisis de información. Estrategia de optimización de utilidades. Generación de diagnósticos comerciales de alimentos y bebidas a través de auditorías, “Mystery Shopper” y “Mystery Worker”. Dirección y administración del área de Almacén, Logística, e-commerce. Implementación de nuevas tecnologías para control de POS, Centros de Costos y Aplicaciones Móviles. Identificación y desarrollo de productos para la continuidad de negocio durante la contingencia 2020. Negociación y aseguramiento de la cadena de suministro. Co-creación de productos a medida para clientes clave, franquicias y cadenas. Show less

    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief Operations Officer, COO
      • Feb 2019 - Dec 2019

      - Advise the CEO and the management team on Operational matters - Coordinate jointly with managers the daily operations in the different Units - Establish operational changes to determine the quality of service, return and influx of customers. - Analyze KPIs, identify areas for improvement for process optimization and propose strategies - Ensure the profitability and usefulness of the brand business in the local and international market - Determine improvements in customer experience and flow within the centers - Direct the sales, purchasing, visual merchandising, marketing and promotions departments. - Coordinate and guarantee launch plans for new locations (Mexico and International). - Lead external marketing teams, coordinate public relations and marketing campaigns. - Coordinate and authorize the planning of new architectural designs in new room developments - Direct, coordinate, develop and maintain a good working environment for employees and contractors - Planning and implementation of new difficult facilities. Show less

    • United States
    • Retail
    • 300 - 400 Employee
    • Chief Operations Officer, COO
      • Feb 2018 - Jan 2019

      - Planning and assurance of expansion of the Baxter Room brand in Mexico- Planning and operational design of bars, pastry area and creation of operational flow.- Direct, control and supervise the architectural design, image design, interior design- Supervision of executive project, work process, problem solving on site- Projection and acquisition of equipment necessary to ensure operations- Development and coordination of commercial and positioning strategies- Comprehensive responsibility for store operation Show less

    • Chief Operations Officer
      • Jan 2013 - Jan 2019

      - Creation of Procedures and operating standards.- Budget determination, cost control, supply chain and resource management- In charge of the Sales area and Marketing management to guarantee the profitability of the company- Planning and coordination of the preventive and corrective maintenance program for stores and equipment- Project planning and control to change brand image and operating concept, from Teavana to Izlah- Direct and coordinate the delivery of the Business Review Financial Report submitted to the U.S.- Analyze the financial performance of all areas to create operational and cost strategies- Coordinate the development and creation of new products based on the performance of each SKU- Control in-store campaigns, follow-up and ensure scope of objectives.- Direct and coordinate pre-opening and opening of new branches- Analysis and creation of results and sales report (KPIs) to General Management- Make the commercial budget by area and by cluster of stores.- Sales forecast and sales promotion planning. Show less

    • Development and Innovation Manager
      • Sep 2009 - Dec 2012

      - Planning, acquisition of new points.- Management and development of expansion plan- Creation of standards and guidelines for the opening of new units- Manage and supervise work progress based on the executive project.-Review and authorization of new projects- Creation and development of manuals and procedures for boutique design for the Mexican market- Direct, control and supervise architecture projects, image design, operating standards for new points of sale- Supervision of contractors and suppliers to ensure the correct performance and installation of materials, products and services outsourced.- Assembly, testing, correction and assurance of the good performance of operational teams in search of exceeding expectations to ensure the opening of new boutiques. Show less

    • IT Manager
      • Dec 2007 - Jan 2011

      Implementation and maintenance of point of sale software "Retail Pro V8". Creation and development of procedures for the correct marking of products and beverages in point of sale system, inventories and reporting. Migration implementation and start-up of Micros Res 3700 Servers in Corporate and Stores. Configuration and maintenance of Oracle and Sybase database. Configuration, commissioning and maintenance of Micros Materials Control. CRM and ERP Filemaker interface development for corporate operations control. Implementation and Maintenance of PBX telephony in Asterisk. Analysis of operations for the development of analytical reports in Crystal Reports. Configuration and commissioning of Micros Product Management platform. Show less

    • Research Services
    • Analista de Sistemas
      • Sep 2005 - Dec 2007

Education

  • Tecnológico de Monterrey
    Diplomatura, Alta Dirección de Empresas (Top Management)
    2018 - 2018
  • Universidad La Salle, A.C.
    Licenciatura, Ciencias de la comunicación
    2002 - 2006

Community

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