Experience

Cake Experiential Communications Asia
• Malaysia
• Advertising Services
• 1 - 100 Employee
• Business Unit Head

  • May 2023 - Present


Leo Burnett

• 1 - 100 Employee

• Account Director

  • Aug 2022 - Apr 2023

  Client - Mcdonald’s Malaysia Client - Mcdonald’s Malaysia



Entropia - a part of Accenture

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Director, Integration (Brand Communications)

  • Jun 2021 - Aug 2022

  Clients : NespressoDesaru CoastDutch LadyWatsonsAwards :A+M Marketing Excellence Awards 2022Most Effective Use - Social Media (Silver)Nestle (Nespresso)The Art of Sustainability with Red Hong Yi Most Effective Use - Digital (Bronze)Nestle (Nespresso)Coffeerithm’ powering Nespresso’s commerce growthMost Creative - Customer Engagement (Silver)Telekom Malaysia (Unifi)Breaking the fourth wall in interactive story doingMost Creative - B2B Marketing (Bronze)Telekom Malaysia (Unifi)Breaking the fourth wall in interactive story doing Show less

• Manager, Integration (Brand Communications)

  • Jul 2019 - Jun 2021

  Clients : Fonterra Brands (1st Year)Dutch Lady (2nd Year)KewpieNespressoTealiveBataAwards :A+M Marketing Excellence Awards 2020Excellence in Out-of-Home Advertising (Gold)Loob Holding (Tealive)Coffee by TealiveExcellence in Sponsorship Activation (Bronze)Nestle (Nespresso)Barista Creations Experience



Carsome

• Malaysia
• Internet Marketplace Platforms
• 700 & Above Employee

• Senior Corporate Marketing

  • Aug 2018 - Jul 2019

  Key Responsibilities : 1. Manage brand image positioning and communication for Carsome Malaysia, Carsome Singapore, Carsome Thailand, and Carsome Indonesia across ATL, BTL, OOH and Digital. 2. Marketing Communications - Plan and develop all communication strategies and activities for Carsome Malaysia. 3. Content Marketing - Collaborate with media & publishers to develop content and social stories to promote Carsome as a whole. 4. Digital Marketing - Coordinate with the internal creative team on digital media campaigns and social content planning. 5. Social Media Management - Lead for Content creation, social strategy and manage community pages. 6. Public Relations - Assistant liaison with PR agency to oversee PR campaigns and Events calendar in Malaysia. 7. Budget Management - Planning and tracking of the advertising budget for all media platforms. Show less



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Senior Brand Executive

  • Jul 2017 - Aug 2018

  Client : Petroliam Nasional Berhad (PETRONAS) Key portfolios : Dewan Filharmonik Petronas Petrosains Petronas Group Strategic Communications Galeri Petronas (Major art exhibitions) Campaigns were spread across various channels such as ATL, BTL and partial Digital space. Client : Petroliam Nasional Berhad (PETRONAS) Key portfolios : Dewan Filharmonik Petronas Petrosains Petronas Group Strategic Communications Galeri Petronas (Major art exhibitions) Campaigns were spread across various channels such as ATL, BTL and partial Digital space.



Naga DDB Malaysia

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Brand Executive

  • 2015 - 2017

  Client : Digi Telecommunications Key portfolios : - Postpaid - Corporate (Internal & CSR) Key Campaigns led : - Customer First Day 2016 - Digi Postpaid Revamp October 2016 - Digi Postpaid Infinite - Mother's & Father's Day 2017 and many more Campaigns were spread across various channels such as ATL, BTL, OOH and Digital. Client : Digi Telecommunications Key portfolios : - Postpaid - Corporate (Internal & CSR) Key Campaigns led : - Customer First Day 2016 - Digi Postpaid Revamp October 2016 - Digi Postpaid Infinite - Mother's & Father's Day 2017 and many more Campaigns were spread across various channels such as ATL, BTL, OOH and Digital.



JoyVape Enterprise

• Sales Manager / Co-Owner

  • Apr 2015 - Jan 2016

  Worked closely with JoyVape to forge new business alliances around the globe as well as locally here in Malaysia. Worked closely with JoyVape to forge new business alliances around the globe as well as locally here in Malaysia.



Caterham Motorsports Asia

• Race Technician

  • Mar 2015 - Dec 2015

  Worked here as a Race Technician during the Caterham Motorsport Season 2015 in Sepang International Circuit, Malaysia. Worked here as a Race Technician during the Caterham Motorsport Season 2015 in Sepang International Circuit, Malaysia.



JP Perfomance Motorsport Sdn Bhd

• Malaysia
• Events Services
• 1 - 100 Employee

• Event Coordinator

  • Jan 2012 - Sep 2014

  Worked along side JP Perfomance Motorsport Sdn Bhd during the planning and execution of Super GT 2012 , Super GT 2013 , and Summernats Malaysia 2014. Worked along side JP Perfomance Motorsport Sdn Bhd during the planning and execution of Super GT 2012 , Super GT 2013 , and Summernats Malaysia 2014.


MOFAZ Motorsport Sdn. Bhd.
• Malaysia
• Spectator Sports
• 1 - 100 Employee
• Service Technician

  • May 2011 - Sep 2011